4th Generation Girls Top Runner (IVE)

4th Generation Girls Top Runner (IVE)
第4世代ガールズのトップランナー（IVE）

"Makoto Shinkai" Director "I'm hooked on IVE 'I AM', on endless repeats"

★ Japanese director "Makoto Shinkai" has revealed that he is "addicted to IVE 'I AM'".

"Makoto Shinkai" director appeared on JTBC "Newsroom" broadcast on the 29th.

Regarding what she's been into recently, she said, "I love the Korean idol group IVE 'I AM.' The dance, lyrics, and sound are very powerful, and it's a song that gives a lot of energy to an uncle like me."



I am also obsessed with "IVE 'I AM'". I continue to watch MVs and broadcast videos one after another.
While watching, I'm reading all the way to the bottom of the comments received from all over the world. It can be seen from there that there are many multi-layered fans and older male fans.


You will not be able to take your eyes off the stage when you see a performance that combines the three elements of "a pretty face, a nice style, and a lovely singing voice". Leave me spellbound.
When the stage ends, you will go "Ah!"


I feel that IVE's "I AM" stage embodies a moment of "comfort" and "healing" that bridges the growing gap between generations.
At first glance, it seems that idol groups exist only for the sake of their own generation.


That may have been the initial target when K-POP group music also appeared.
However, as the competition intensifies, it seems that idol music, which is aimed only at a specific segment (teenagers) of fans, has reached its limits due to the overcrowding of idol music.

I would like to think that it was the 4th generation girls who aimed for a wide range of popular music. IVE is at the beginning and center of it.


Looking back, it seems that IVE's start with a "far-reaching concept" also cast a shadow of anxiety.
Sales of the record were also small, considering it was well received.
It's easy to understand if you compare it with the album sales of new girls who debuted not long after.
This is because the succeeding groups continued to show record sales nearly double that of IVE as the 4th generation girls.


"More than a year has passed since then."
IVE's music, which aims to popularize idols without being limited to teenage fans, has become a top runner among the 4th generation girls.

"Makoto Shinkai" is not the only director.
I believe that IVE has increased the number of uncle fans tremendously over the past year.
The strength of the sound source shows it.



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