"TWICE" from the photo with the US star
「TWICE」米スターと一緒の写真から
★ "TWICE" attended the Billboard-sponsored "Women in Music Awards" ceremony held in Los Angeles on the 2nd.
A photo taken backstage with the US pop stars has been released.
In the photo, the members are seen along with "SZA", "Olivia Rodrigo", and "Sabrina Carpenter".
"Women in Music Awards" is an awards ceremony held annually by the US Billboard. It was established in 2007 to honor women who have been active in the music industry.
"TWICE" won the "Breakthrough Award". This is the first time in history that a female K-POP artist has won the award.
"TWICE" won the "Breakthrough Award" at the "Women in Music Awards" held annually by the US Billboard.
This is the first time a female K-pop artist has won this award, so it is undoubtedly a prestigious one.
However, you shouldn't think that just winning this is amazing.
It's the effort that went into getting to this point that is incredible.
The same goes for taking a commemorative photo with a big American female singer.
What's amazing is that it wasn't a photo of them asking, "Can I take a photo with you?"
TWICE and BLACKPINK, who debuted at almost the same time, have been competing as the top girls of the third generation.
TWICE seems to have shown their strength in coastal waters, while BLACKPINK has shown their strength in ocean voyages, but it was BLACKPINK that achieved global success and gained recognition.
BLACKPINK takes long breaks between their music activities, while TWICE has been working almost without a break.
The rivalry between the two could be likened to the "race between the hare and the tortoise."
However, if you think about it carefully, you could say that both groups have played the role of "the rabbit and the tortoise", knowing their own strengths and weaknesses well.
BLACKPINK makes music with a girl crush style that tickles the envy of women, so it would be a disadvantage for them to create the image of being active all year round.
This is because, in the eyes of female fans, it goes against both the envy and star quality.
When they are active and have time off, making music that is as flashy as possible will tickle the envy of female fans and also maintain their star quality.
It was only natural that they would acquire the image of celebrities and have a great influence on fashion brands and the like.
The same can be said for TWICE in the opposite sense.
It is because they have continued to work tenaciously as girls who are close to you and come to see you whenever you want.
TWICE renewed their contracts without missing a single member. TWICE has continued to work energetically without losing their original intentions, and it seems that they have now become on par with BLACKPINK.
We didn't take the highway, we drove on regular roads, but we arrived at the same destination as BLACKPINK.
This may be an aside, or perhaps an unnecessary addition, but I would like to add it anyway.
I think the charm of the group TWICE is the cleverness of the member lineup, which has led to their current popularity.
TWICE is a multinational girl group made up of five Koreans, three Japanese, and one Taiwanese member.
Nowadays, there is no need to separate them based on the image of Issakkuta, but when they first debuted, the member division was always conscious.
Going back to the cleverness of the member lineup.
The first thing I felt when I saw the girls group TWICE was that the Korean members looked like the Japanese or Taiwanese members, and the Japanese and Taiwanese members looked like Koreans.
So, I thought that if only the Korean members debuted as idols, they would be so disjointed that it would never be successful, and while the debut of Japanese and Taiwanese members including Sana gave a sense of unity among the members, I thought that this kind of girl group would also be a no-go since these types of girls are debuting every month.
In other words, the image the members had was the opposite.
When these two groups are mixed together, a mysterious charm emerges.
If this lineup was deliberate, JYP's Park Jinyoung must be an outstanding leader with a keen eye for the future.
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