The key to APRIL's success
APRIL成功の鍵
Girl group April has successfully held a guerrilla concert in Japan, exuding their lovely charm.
April held a guerrilla concert at Moritown Garden Stage in Tokyo on the 19th as part of the mission for the reality show "Ever If You Live", produced by cable channel Mnet's digital channel M2, and posted a photo of the event on the official SNS account of the show, which is managed by the members themselves.
April members, who visited Japan to participate in a fan meeting, quickly attracted hundreds of Japanese fans to the guerrilla concert mission for "Ever If You Live", showing their potential in the Japanese market.
April also increased expectations for the show by showing real-time footage of them performing the reality mission while touring all over Tokyo.
After the successful guerrilla concert, April sent a direct message of thanks to their fans along with a refreshing photo of themselves on their official SNS.
The girls continue to communicate with fans by posting photos and direct comments on the official SNS of "April If I Lill".
April's diverse side, which has charmed not only Korea but also Japan with their guerrilla concerts and fan meetings, can be seen in the digital clips and broadcasts of "April If I Lill".
April's "April If I Lill" will premiere on the digital channel M2 on April 3rd and will premiere on Mnet at 7pm on April 4th.
April successfully held a fan meeting in Tokyo on the 20th and is spurring on preparations for their comeback in Korea.
(From K-POP News)
In the March 2017 girl group brand reputation rankings, APRIL ranked 12th, following Apink in 11th place. AOA followed in 13th place.
They are maintaining a surprisingly high popularity.
If a member is replaced early on after debut, it often thwarts the group's activities and doesn't go smoothly.
This can have a big impact on their popularity.
APRIL also had trouble after debuting due to member replacement, but they seem to have weathered it well.
Somin, who was the group's leader, left after three months, and Hyunjoo also changed her goal to become an actress and left the group.
When there were only four of them, there was even an air of doubt about the group's survival.
They couldn't let the image of these fresh girls, who were all promising, be ruined by disbanding. The agency wasted no time in reorganizing the group.
I don't know how many members were on the list, but the ones chosen to be group members were Chaekyung, who was eliminated from KARA PROJECT, and Rachel, who can speak a foreign language (English).
Seeing APRIL's music stage with Chaekyung and Rachel added, I felt that this group was more cohesive than before.
Before, Somin seemed like an older sister and stood out a bit.
Main vocalist Chaewon also stood out more than the other members, and I felt the overall balance was a little off.
This time, that has been resolved, and the group has transformed into one where each of the six members can demonstrate their own characteristics.
A group where the members grow together like classmates, despite their different ages...the key to APRIL's success may lie there.
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