IVE continues to perform as expected

IVE continues to perform as expected
期待通りの活躍を続けるIVE

"Sluggish since IAM?" IVE, has the quality of their songs gone down? Various reactions to "Rebel Heart"...


On the 13th, IVE released "Rebel Heart," the pre-release song for their new album.


It was their first song released in nine months since "HEYA," and it was the first new song by a top girl group in 2025, so it attracted attention, but looking at the chart results at the start, it has not recorded a good ranking.


As the reason for this, a post was made in a Korean online community pointing out that "the quality of their songs has declined." The poster said, "I can't forget the sensibility of Love Dive, Eleven, After Like. Since I.M, they've gradually become less and less good."


This post has received various responses, such as "It's still a pre-release song" and "They're still lost their concept."


They summarize their thoughts based on such Korean articles and comments, album and music (Melon Chart) results, etc., and write them in blog articles.


At first, I would read a lot of stuff and write articles on my blog, but I realized that reading too much meant I couldn't organize it the way I wanted to.


Korean articles are only for reference, and now I mainly write based on my own impressions.


There are also comments saying, "Since I.M, things have gradually become less good," which makes sense.


This feeling of not being as good means that they are less popular than when they first debuted.


The songs they release have less impact, and there is also a drop in their videos, MVs, and audio on music shows.


This seems to be the reason.


It is certain that the MV for "Rebel Heart," the lead song for their comeback, is strongly based on "I.M," the hit that brought IV back to popularity.


Therefore, since "I.M," IVE has not been able to release a hit song that surpasses this one, and it seems that impatient fans and haters are starting to see it as a slump, and that they are on the decline.


I don't think that's the case.


First, I would like to ask the popular producer Min Heejin about the potential of the girls group IVE.


I would like to explain why I think so and then move on to the next topic.


I think the agency Stacy has created an incredible (highly anticipated) girls group centered around Eugene and Wonyoung.


IVE is performing just as Stacy expected.


However, they cannot achieve any more than they are now because of the framework that Stacy set.


This is the current situation.


I would like to speculate that the reason for this is because Stacy wanted IVE to achieve the success that WJSN was unable to achieve.


I speculate that IVE is currently the most popular group in Korean living rooms because it connects parents and children.


Why? Because IVE makes music for good children.


In that sense, IVW's popularity is similar to that of GFRIEND when they first debuted.


GFRIEND was hugely popular in Korean living rooms, but as their image as school heroines faded, their popularity waned.


An image of purity and nobility may only be maintained for two or three years in any world.


Maintaining it for longer than that would be difficult.


One of IVE's challenges may be that they are just starting to be baptized after their debut.


GFRIEND, who made a big break with their school songs, will become just a dull color in a world where not only purity, innocence, dreams and hopes, but also malice, jealousy, violence and betrayal of others coexist.


How much music about good dreams and hopes is needed in this world?


The box that IVE is in cannot accommodate the amount of music they need to make it into the global world.


There is a limit, so to speak.


So I wondered what kind of music Min Heejin would produce if I entrusted these girls to her.


I'm sure she would produce music worthy of IVE.


To reiterate, IVE is perfectly executing the type of music that Stacy is looking for.


They are producing results that match their expectations.


If they achieve even better results than they are now, it would mean they have broken out of the box that Stacy has prepared for them.


I would like to state with confidence that IVE is such a talented group.

<script type="text/javascript" src="//translate.google.com/translate_a/element.js?2db9cb=googleTranslateElementInit"></script> google-site-verification: google3493cdb