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Is Japan the goal of ITZY? America?






Is Japan the goal of ITZY? America?
ITZYが目指すのは日本? アメリカ?


Beautiful girl Ryujin of TWICE's sister group ITZY was scouted at a fan meeting of that popular boy group.



JYP's rookie girl ITZY debuted with a completely different style from TWICE.
Adding Wonder Girls and Red Velvet and multiplying them by BLACKPINK, ITZY is rising in popularity as it emits a diverse image, gathering expectations.
Her stage skills, including singing and dancing, are already at a considerable level. The performance with a high degree of understanding of the music is splendid, and if there is a large repertoire, it has a sense of stability that will soon be able to perform a solo concert.
It may be a happy cry for JYP that TWICE has gained popularity without damaging the foundation of TWICE, without losing style to TWICE, which has gained popularity along with the growth of each member with an emphasis on character.
However, since ONCE is TWICE's younger sister, I can hear ONCE cheering for ITZY, but it doesn't seem like there will be a big surge (I have the impression that IZ*ONE has inherited a large amount of its popularity).
However, ITZY made their debut and fought well. It's amazing that they're breaking into the top 10 Girls CD sales in the first half of this year.
"Then how did it gain popularity and support?"
I think ITZY successfully captured the hearts of K-POP fans, who are at odds with IZ*ONE's style and rising popularity.
As a result, ITZY was able to appeal to fans who miss the Wonder Girls, fans who feel unsatisfied with Red Velvet, fans who can't keep up with BLACKPINK's strong (avant-garde) image, and helpless fans who can't find their favorite.
After succeeding in promoting TWICE to Japan, JYP's next plan was to capture the United States. Girls who are successful in Japan and can be understood in America. I don't know how you felt about TWICE's world tour, but ITZY was definitely the next card to play.
The timing of debuting with IZ*ONE's rival girls was good. Because I was able to appeal as a rival along with IZ*ONE.


Unless they take over TWICE's popularity base with their cute kei style, it would be difficult for ITZY to show more success in Japan.
"Then, ITZY's goodness may wither away."
Isn't it better for ITZY to aim straight for the United States instead of running for small stability...?




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