Will it happen in Japan as well? "Pumpum" boom (MOMOLAND)
日本でも起きるか「プムプム」ブーム（MOMOLAND）
Girl group MOMOLAND's "Pumpum" is currently the most popular song in the Philippines, and is a hot topic.
On the 7th, their agency Double Kick Company announced through social media that "MOMOLAND's "Pumpum" topped the overseas "World Music Awards," beating out Ed Sheeran's "Perfect" (4th place), Jason Mraz's "Have It All" (3rd place), and Moira de la Torre's "Tagpuan" (2nd place)."
MOMOLAND's third mini album "GREAT! The title track of the album, "Pum Pum," has been topping music charts seven times, topping music charts for four months, and the music video has been viewed 119 million times, and the group continues to enjoy popularity in the first half of 2018.
An official from their agency said, "We are receiving event offers for MOMOLAND in Japan, China, the Philippines, Vietnam, Singapore, and other countries," and explained, "We are considering full-scale overseas activities after our Japanese debut in June."
MOMOLAND is scheduled to officially debut in Japan on June 13th.
(From K-POP News)
On artists.youtube, you can find a ranking of the 100 most popular songs and artists in the world.
If you make it into the ranking, you can see the number of people who are supported by which country and region, and the scale of their support.
MOMOLAND seems to be popular in the Philippines, Thailand, and Vietnam.
They are especially popular in the Philippines.
It has recorded such high numbers of views that it is easy to see why it is so popular, beating out songs by Ed Sheeran and Jason Mraz.
Looking at the regional rankings, not only the capital Manila but also the names of island cities are listed one after another, along with major cities in Thailand and Vietnam.
MOMOLAND's cheerful performance feels like a perfect fit.
MOMOLAND's popularity in Japan is probably only a side effect of TWICE, BLACKPINK, and Red Velvet.
On the other hand, TWICE, BLACKPINK, and Red Velvet are probably not supported only by a devoted fanbase.
There are probably fans who are fans of both the girls' and boys' groups, and it is likely that there are also many fans who add one more group and become omnivorous.
The reason why it is K-POP groups that increase or decrease the number of fans is because many fans have gone deep into this category (there is only one entrance for new fans at first. It takes some time for them to go back and forth between groups).
Looking at it from the outside of K-POP, it might just look like a constant stream of similar groups.
That can't be helped.
For example, there may be fans who were attracted at first sight by the charms of Yeonwoo or Nancy, stopped being fans of other groups, and started afresh with MOMOLAND as their main focus.
I also think that for now there are quite a few who are second or third-tier fans who are just watching how things develop.
And this isn't limited to K-POP.
In any music world, fans' hearts are in flux.
They're always moving, going here and there.
It's the same for me, and before I knew it, I was watching every single performance by MOMOLAND and other girl groups.
Of course, there are also girls I've forgotten about.
I don't have a large capacity hard drive, but I believe there is still space left in me to accommodate girl groups.
MOMOLAND will be making their Japanese debut in June.
The reason they are so popular in hot countries (Southeast Asia) is probably because their hit song (Pum Pum) has a performance that fits the sandy summer beaches.
MOMOLAND's debut in Japan will be a crucial one in the first two weeks.
Whether their music will be heard at beaches all over Japan depends on their Japanese performance.
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