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"Girls' Generation" Competes in America (October 2011)






"Girls' Generation" Competes in America (October 2011)
「少女時代」アメリカで勝負する(2011年10月)




Girls' Generation, who are spreading their wings around the world, are also globalizing their comeback notices


Girls' Generation is attracting attention with its global-scale promotion that matches the simultaneous release of music worldwide.

Prior to the release of the new song 'The Boys', Girls' Generation released a teaser video consisting of the highlights of the music video from the 17th to 5 locations including Times Square Square in New York, Shibuya, Shinjuku and Harajuku in Tokyo, Beijing in China, It is being shown on large electronic billboards in five major cities around the world, including the intersection of Wangfujing and Gangnam Station in Seoul, announcing a full-fledged comeback.

In particular, Girls' Generation's new song 'The Boys' will be released worldwide on iTunes on the 19th, and at the same time, they will release a maxi single in the United States in November. expected.

'The Boys' will be released simultaneously around the world on various music sites such as iTunes at midnight on the 19th. Girls' Generation will make a comeback on October 21 at KBS 2's 'Music Bank' and announce the 'return of the queen'.
(From K-POP News)


Girls' Generation came to Japan and made "Genie" and "Gee" hits in Japanese, and "Mr.Taxi" and "Bad Girl", which are considered to be extremely Japanese, were included in the Japanese version of the album and became a great hit. When was it that the local fans who wanted SMTOWN's performance in Paris danced "Mr.Taxi" with a flash mob...? There is no doubt that these songs have been welcomed and loved by K-POP fans around the world (both as songs and dances).


The time for their release of "The Boys" is drawing near. When I listened to part of this song, I couldn't help but growl.
"It's different from the girls in Japan."
"It made me feel like I was listening to the sound of America."
I've heard some of Taeyeon cover English-speaking music and sing in the original language. She also heard Jessica and Tiffany sing.
However, I can't deny that I listened to it with a lighthearted feeling that I could sing it because it was a familiar cover song. Little did she know that she would actually be handed the new record and be able to sing it.
But even though this has become a reality, I growled.
I thought Taeyeon's voice was pretty cool. And she was amazed at how well her voice blended into the American sound.
I don't feel the Japanese melody that I felt in "Mr. Taxi" and "Bad Girl". No, there is a melody, but there is music that is somewhat different.
"The world is wide." They feel it through their music.
It may be that the lines of "Mr. Taxi" and "Bad Girl" cannot be used to attack the United States in the first place.
Wonder Girls' "nobody" has a similar melody to "Mr.Taxi" and "Bad Girl" and was a clean hit in America. Therefore, it feels like a hit song can be produced from this line, but if too much weight is placed on the melody, it may end after one or two shots at most. Furthermore, even the image of the singer is atrophied there.
I wonder if that's why the Wonder Girls haven't released a clean hit since "nobody".
Kyu Sakamoto, who made sukiyaki a big hit, was also unsuccessful in the second song.
I believe that ABBA, who made a worldwide hit with "Dancing Queen", did not last long because it relied on melody lines.
Only singers with strong individuality and presence have survived in America.
If you can't survive if you don't compete with dignity in simple things like singing voice, appearance, and dance, you can't survive in the world-famous America's huge market, isn't it a huge stage?

In my opinion, Girls' Generation competed with singing voice and dancing (also appearance?) rather than melodies.




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