The Rise of PRISTIN
PRISTINの台頭
TWICE ranked number one in girl group brand reputation in April this year.
The Korea Corporate Reputation Research Institute analyzed 37,330,992 brand big data items measured from March 6, 2017 to April 7, 2017 to analyze girl group brand big data, and the brand reputation rankings for girl groups in April were TWICE, PRISTIN, Girl's Day, Red Velvet, BLACKPINK, Apink, LOVELYZ, RAINBOW, GFRIEND, Girls' Generation, STELLAR, T-ARA, WJSN, OH MY GIRL, MAMAMOO, AOA, WANNA.B, EXID, APRIL, and gugudan.
(From K-POP News)
PRISTIN's rise is remarkable. It's been a while since a girl group has become so well-known in just one month since their debut.
Riding on this popularity trend, I have a feeling they'll make another comeback around summer, but I have no idea what kind of music their comeback song will have.
"WEE WOO" is a bright and cute song, but it's still not clear what kind of musical style these girls have.
If they're only showing a glimpse of their hidden power, it's exciting to watch them grow in the future.
I don't know if the fans have seen through that, or if their expectations are just getting ahead of themselves.
TWICE's popularity, which has conquered PRISTIN's fresh momentum, seems to be in a different league.
With three Japanese members, Sana, Momo, and Mina, each member is playing a leading role.
TWICE's overwhelming popularity in Japan has pulled them into a leading position.
This is their seventh consecutive month in the number one spot for brands.
They're doing so well that no other girl group can come close.
Following PRISTIN are girl groups such as Girl's Day, Red Velvet, BLACKPINK, Apink, and LOVELYZ.
Red Velvet, BLACKPINK, and Apink are also appearing in the top rankings even though they are not in their prime.
This is proof that they are well-liked by people outside of their specific fan base.
Among the new girl groups, PRISTIN's brand power stands out.
If there hadn't been any behind-the-scenes influence, expectations for these girls might be rising.
If this popularity holds up until the summer, their next comeback will likely be a showdown with TWICE.
However, TWICE's first place ranking comes even though they are not in their prime.
It seems best to consider the gap between first and second place to be large.
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