Accelerate European Strategy

#accelerate#localization#integration 
On November 18, Great Wall car officially opened a German subsidiary in Munich and established a European headquarters. Great Wall Cars will be in Europe to invest the most advanced green, smart cars and establish localization R & D centers and production bases.

On November 18, Great Wall Auto (GWM) officially opened German subsidiaries in Munich and established the European Headquarters as the center of the European mainland market. This is another strategic measures after the Great Wall car after landing in the 2021 Munich, will accelerate the promotion of the Great Wall Auto European Strategy.

The functions of the European Headquarters will cover R & D, sales, management, etc., of which R & D will be concentrated in the development and integration, intelligent driving and car networking of all-vehicle integration, vehicle component development, electronic power system platform. The Great Wall Motor Munich will continue to expand. It is expected that by early 2022, the total number will increase to nearly 300.

 

The establishment of the European headquarters will strengthen and expand cooperation between Great Wall Auto and suppliers, including investment in the upstream supply chain. The honeycomb energy of the Great Wall has officially selected the German Sarzhou construction battery factory, with a total investment of 2 billion euros, including the two factories of the battery module factory and module. There is a ceiling production base.

Great Wall Cars is building a lifestyle ecosystem for European users, not only provides high quality products, but also provides a complete automotive life experience, such as charging services, maintenance and maintenance services, smart cockpit active services, used car replacement services, etc.

 

Great Wall Auto adheres to the user-oriented community through the Wey & Ora App platform, allows users to interact with GWM brands and products to participate in the development process of products.

The Great Wall Automobile Brand Experience Center plans to open in Munich and Berlin in 2022, which is the core contact point of Great Wall. Smart models Wey Coffee 01 and Ora Cat have been exhibited at Munich in the 2021 Munich, and pre-sale is about to open. The first batch of vehicles will be delivered in the first half of 2022.

 

"The European market is the focus of the Great Wall Auto Development Strategy. Great Wall Motors will invest the most advanced green and smart cars in Europe will also establish a localized R & D center and production base in Europe. Great Wall Motors should become a global intelligent technology company. "

The establishment of the European Headquarters and the German subsidiary is an important milestone on the road of Great Wall. Great Wall Motors hopes to use intelligent technology products to stimulate more user needs, so that the car is a third mobile space for caravation.