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Virtual watches – marketing
Virtuelle Uhren – Marketing
Montres virtuelles - marketing
Innovative: Augmented Reality (AR) project
Jaeger-LeCoultre revealed its latest designs at the 2017 Geneva SIHH international watch trade show, before they had even been manufactured.
Visitors to the stand could ‘try on’ the virtual watches on their wrist, fresh from the industrial design office: they received a paper bracelet embossed with the brand logo and elegant patterns.
When placed under one of the tablet booths, the 3D image of the watch of their choice magically appeared on their wrist – making trying on the entire collection as simple as a flick of the wrist.
https://www.jaeger-lecoultre.com/nz/en/chronicles/news-events/on-your-wrist-app.html
