Samsung brings the transparent display closer in Korea

Today, Samsung unveiled the first commercial installation of its cutting-edge mirror display at an upscale hair salon in Seoul, South Korea. The 55-inch display units act as a mirror while playing media over the mirrored image.
Effectively, however, the display represents a (90%) transparent layer over an underlying mirror, and is among the early retail-led examples of a device seen frequently in science-fiction movies of the last 20-30 years – a genuinely transparent display. The Planar LookThru OLED Series offers similar reflectivity characteristics, but the prohibitive cost of the technology, as with Samsung, is keeping it within the business display and high-end retail space.
Using Intel 3-D camera technology, Samsung’s displays can also show customers in different hair styles, colors and trends, allowing the hairdressers at the Leekaja Hairbis’ Jamsil salon to provide customized, interactive consultations with their clients. Samsung expects mirror displays to be used in retail, interior design, furniture and fashion markets in the future. Similar 55-inch Samsung mirror displays will be available for purchase worldwide in fall 2016.
The Samsung mirror display ML55E provides 90% transparency and 55% reflectivity, designed to minimize visual distraction and provide clarity, both in the reflective mirror surface and in the media content overlays. The mirror display comes with the mirror embedded into the Transparent Glass LED Display, allowing for parallel installation (rather than installing the two separately.) It also comes with a proximity sensor, which automatically senses when a customer is approaching the display, allowing a change from promotional signage to mirror display. Proximity sensors can also be used to welcome customers to a store as an additional retail application.
Samsung’s OLED mirrored / Transparent LED Display Screen has been receiving a lot of attention since they were first unveiled last June, at the Retail Asia Expo 2015 in Hong Kong. At that time Oseung Yang, Vice President at Samsung Display Company, said, “Samsung has a long legacy of leadership in technology innovation for digital signage, as well as for other applications, and we are now leading the next wave of digital signage advancement.” He went on, “We are very excited to help bring a new interactive dimension to the world of multi-channel shopping through the integration of our newest OLED displays with Intel® RealSense™ technology.” Retail applications of the transparent screen (without the mirrored backing) were displayed at the 2015 IFA convention in Berlin.

Samsung brings the transparent display closer in Korea

Today, Samsung unveiled the first commercial installation of its cutting-edge mirror display at an upscale hair salon in Seoul, South Korea. The 55-inch display units act as a mirror while playing media over the mirrored image.
Effectively, however, the display represents a (90%) transparent layer over an underlying mirror, and is among the early retail-led examples of a device seen frequently in science-fiction movies of the last 20-30 years – a genuinely transparent display. The Planar LookThru OLED Series offers similar reflectivity characteristics, but the prohibitive cost of the technology, as with Samsung, is keeping it within the business display and high-end retail space.
Using Intel 3-D camera technology, Samsung’s displays can also show customers in different hair styles, colors and trends, allowing the hairdressers at the Leekaja Hairbis’ Jamsil salon to provide customized, interactive consultations with their clients. Samsung expects mirror displays to be used in retail, interior design, furniture and fashion markets in the future. Similar 55-inch Samsung mirror displays will be available for purchase worldwide in fall 2016.
The Samsung mirror display ML55E provides 90% transparency and 55% reflectivity, designed to minimize visual distraction and provide clarity, both in the reflective mirror surface and in the media content overlays. The mirror display comes with the mirror embedded into the Transparent Glass LED Display, allowing for parallel installation (rather than installing the two separately.) It also comes with a proximity sensor, which automatically senses when a customer is approaching the display, allowing a change from promotional signage to mirror display. Proximity sensors can also be used to welcome customers to a store as an additional retail application.
Samsung’s OLED mirrored / Transparent LED Display Screen has been receiving a lot of attention since they were first unveiled last June, at the Retail Asia Expo 2015 in Hong Kong. At that time Oseung Yang, Vice President at Samsung Display Company, said, “Samsung has a long legacy of leadership in technology innovation for digital signage, as well as for other applications, and we are now leading the next wave of digital signage advancement.” He went on, “We are very excited to help bring a new interactive dimension to the world of multi-channel shopping through the integration of our newest OLED displays with Intel® RealSense™ technology.” Retail applications of the transparent screen (without the mirrored backing) were displayed at the 2015 IFA convention in Berlin.

How LED affect display quality?

For a Outdoor LED Video Wall Display, LED as its most critical components, its quality plays a very important role in the on the LED display. Outdoor LED Video Wall Display uses large number LED per square meter, LED directly determines the performance, color saturation and sharpness of full-color LED display.
1) outdoor advertising led display screen brightness
LED brightness determines full color LED screen brightness, the use of higher current, the LED brightness is higher. Also, LED have different angle, in the same chip size, the smaller view angle, the higher brightness, but the display’s viewing angle generally is 100 degrees -110 degrees, to ensure LED screen sufficient angle.
2) The failure rate of led billboard outdoor advertising
LED display is composed by thousands or even hundreds of thousands of red, green, and blue LED components. Usually failure rate is less than 1/10,000 after 72 hours aging test.
3) The light attenuation of led billboard outdoor advertising
LED brightness will slowly decay along with long term use, the attenuation is related with LED chip, auxiliary materials, packaging technology and so on. In general, after 1000 hours aging on 20 mA at normal temperature, the red LED attenuation should be less than 7%, blue and green LED decay should be less than 10%. The RGB light decay consistency has great influence on future white balance, thereby affecting the fidelity of the display screen.
4) LED display antistatic ability
Since LED is semiconductor devices, it’s sensitive to static electricity, can easily failure by static, so the anti-static ability is essential for the lifespan of P10 outdoor SMD full color LED display. Generally, LED lamp anti static voltage testing should be no more than 2000V.