Girl's Day announces comeback after a long time
Girl’s Dayが久々カムバック宣言
A representative from their agency DREAMT Entertainment said on the 3rd, "They have confirmed that they will make a comeback in March.
They plan to finish recording the title song and make a comeback at the end of this month."
This marks Girl's Day's first new song in a year and a half since July 2015.
Expectations are high for what kind of potential they will show as a "mid-career girl group" in their eighth year since debuting in 2010.
With Girl's Day joining the group, the music industry is heating up in March.
With TWICE, LOVELYZ, gugudan, and Taeyeon (Girls' Generation) already back, along with GFRIEND, BTOB, and Highlight, it's hotter than ever.
(From K-POP News)
Girl's Day is coming back.
It's great news that they're back as a group.
Around this time last year, Hyeri was hospitalized due to illness. After that, I read that she recovered and was released from the hospital, but there was no talk of a musical comeback as a group.
They must have been waiting for Hyeri to get better.
It's been a year of preparation, and their comeback is their first in a year and a half in total.
The status of K-POP group music is subject to rapid change for both men and women. When Girl's Day made their previous comeback, the girls competing for the top spot on the music charts were Girls' Generation, AOA, and Apink.
At that time, GFRIEND was just a new group to watch. TWICE hadn't even been born yet, and BLACKPINK hadn't even been seen or seen.
But in the past year and a half, the map of the K-POP girl world has been completely redrawn.
Currently, three groups, GFRIEND, TWICE, and BLACK PINK, are competing for the top spot among girls.
AOA and Apink are also doing reasonably well. However, as the battle between the three groups mentioned above has scaled up, they have been left behind. In other words, they are no longer able to keep up in a global sense.
This is well illustrated by the number of views of K-pop girl music on YouTube.
TWICE and BLACK PINK are groups that are generating incredible numbers of views (over 100 million), and are soaring in popularity. Although far behind the two, GFRIEND's comeback title songs have all generated over 20 million views.
Other girl groups that come to mind that can generate over 10 million views are SISTAR, AOA, Apink, Red Velvet, and EXID. However, the impression is that these groups are heavily influenced by the songs themselves.
So, I think that the three groups that are on a roll at the moment are GFRIEND, TWICE, and BLACK PINK.
Compared to TWICE and BLACK PINK, whose fan base is based in Asia but has a global reach, GFRIEND still seems to have less power to go global. Whether they can catch up with the two that are ahead of them will likely depend on this comeback.
Apart from leader Sojin (2? years old), Girl's Day's three members Hyeri (22), Mina (23), and Yura (24) are still young.
A year and a half of solo activities has not been just for show. Hyeri and Yura have returned with popularity among the living rooms of viewers.
I hope that with this comeback, they will show a youthful performance that will rival TWICE and BLACK PINK, rather than a veteran flavor.
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