Mega project "PRODUCE48" and K-POP girls
超大型プロジェクト「PRODUCE48」とK-POPガールズ
Yasushi Akimoto produces Korean idol group! Mnet announces mega project "PRODUCE48"
★ Mnet Asian Music Awards (Korean: 엠넷 아시안 뮤직 어워즈, abbreviated: MAMA (started in 2005)) is an Asian music awards ceremony.
The organizer is CJ E&M, the operator of the music channel Mnet, and awards are given based on the overall results of four categories: program viewer votes, MAMA expert judging panel, music sales, and album sales.
It is broadcasted in real time in Asia, Europe, North America, and Oceania[2]. Since 2014, the names of official sponsors, such as Union Pay and Hotelscombined, have been added to the grand prizes for each year.
From Korea to Asia to Hong Kong...This music festival started in Korea when K-POP was becoming known overseas.
In 2010, the venue moved overseas, first to Macau, then Singapore in 2011, and then Hong Kong was established as the venue.
This year, the sixth year, the scale of the event has grown dramatically with Japan and Vietnam joining the venues in addition to Hong Kong.
I read the article in the link and it made sense.
You can't go this far just because of signs of a boom.
I thought they had secured a suitable sponsor.
But it wasn't a corporate sponsor.
The person who showed up was Yasushi Akimoto, producer of AKB48, Japan's leading national idol group.
It appears that the decision to hold the multiple events (MAMA Japan) was made with the cooperation of Yasushi Akimoto's side in response to a proposal from Mnet.
○The boom comes on the back of the popularity of girl groups.
The foundation of this year's K-POP boom must have been the success of girl groups last year on "PRODUCE101."
"PRODUCE101" was a program in which the public chose idol candidates on television and had them debut as a group.
This sparked a huge boom in Korea and also excited K-POP fans overseas.
To see how popular "I.O.I," formed with members selected on the program, became, just look at the "K-POP random dance" that is common overseas.
Even now that they've disbanded, the songs they released remain just as popular as TWICE and BLACKPINK.
TWICE, who had already debuted, rode this wave well and became popular.
BLACKPINK made their debut in a rush before the wave died down.
The trend is for large numbers to be better than small numbers...BLACKPINK was prepared for that trend.
But they couldn't afford to miss out on the trend.
It felt like a rushed debut with just four members who met the criteria in terms of singing, dancing, etc. This led to an unexpected result.
What would have happened if they had waited for the right opportunity to gather all the members and debut with seven or eight members?
They might have missed the boat.
However, BLACKPINK made it in time and became a major driving force behind the rise of girl groups as soon as they debuted.
Without their presence, K-pop might have been a little more tame this year.
Or perhaps MAMA would not have been held in multiple locations, and Mnet's 2018 mega project PRODUCE48 might not have been conceived.
In any case, K-pop has not lost its momentum this year.
It is because of this momentum that projects like PRODUCE48 have emerged.
It is still too early to tell what the future holds, but it is not a bad thing that a new field has been created to cultivate.
TWICE's great success may have also played a part in instigating this project.
But the wind blows wherever it pleases.
There's no telling whether a second or third TWICE will emerge as predicted.
Talking about next year will make the devil laugh.
No matter what ideas anyone comes up with, no one knows what kind of girls will emerge or how successful they will be.
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