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About ITZY's music style and direction that JYP trained







About ITZY's music style and direction that JYP trained
JYPの仕込んだITZYの音楽スタイルや方向性について








Head of school ➡ I just captured it, but it's surprising that the group didn't get this much attention.


On the Korean online community "Nate Pan", a post saying "ITZY, the number of views is serious" seems to be a hot topic.


It seems that the number of views of the original content uploaded to the "ITZY" official YouTube channel is low.


It seems that the number of views of ITZY's original content videos that have been uploaded in the past week has remained at "20,000 to 60,000 times".


In order to determine whether the number of views is high or low, if you look at the number of views on the YouTube channels of other popular girl groups... IVE, aespa, NewJeans, Le Sserafim's official channels are unique, recording the number of views in the 10,000's. Content videos are scarce. It is said that almost all videos have been viewed more than 100,000 times, and some videos have been viewed nearly 1 million times.


I know that the number of plays on the official channels of IVE, NewJeans, Le Sserafim, etc. is high.
The number of videos of fans' reaction to the MV is also quickly reaching the double-digit tens of thousands.


"ITZY" is a girl group that debuted in 2019 from the major music agency "JYP".
At the time of her debut, she was a girl who attracted a lot of attention as a leading girl following "BlackPink" and "TWICE", who were leading the music of the girls world with their large-scale performance style.


However, when I think about it, I can't look back in my mind when they were at their peak. The memory of the song and dance is clear, but the appearance of the members standing bare is too unclear.


The performance as a group of five was excellent, but the individual characters might have been weaker girls.
"I don't think he's particularly bad at showing off his charm or talking, but..."
Looking back, I remember that I wasn't very attracted to the video of their chatter.


 Because they debuted after TWICE, it would be correct to try not to overlap the image with TWICE.
"If it's just that the members' characters are oriented towards the loss of individuality,
It might be better to rush to fix it.


The important element that an idol must have is neither singing ability nor dancing ability. Impeccable in singing and dancing
I can't help but think that the reason why ITZY hasn't been able to emerge at all is because of something that is in TWICE and not in ITZY.


If you haven't been able to teach it to ITZY for many years, you may have to think that JYP's music staff may have misunderstood ITZY's musical style and direction. .





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