雨の記号(rain symbol)

Is the G.G. Ace card Red Velvet?

2024-12-04 05:31:52

Is the G.G. Ace card Red Velvet?

G・GエースのカードはRed Velvet？

Red Velvet takes first place in October girl group brand reputation

The results of a big data analysis of Korean girl group brand reputation in October show that Red Velvet has taken first place.

The Korea Corporate Reputation Research Institute announced the results of a big data analysis of girl group brand reputation on the 8th. This was based on an analysis of 36,117,320 brand big data items measured from September 6th to October 7th, and measured the participation index, media index, communication index, community index, and reputation index for girl groups.

The rankings this time are Red Velvet, BLACKPINK, TWICE, Apink, CRAYON POP, I.O.I, GFRIEND, WJSN, DIA, T-ARA, MAMAMOO, LOVELYZ, LABOUM, Girl's Day, AOA, EXID, OH MY GIRL, gugudan, and Wonder Girls. Newly added to the top 20 were WJSN and DIA.

"In the link analysis between Red Velvet and the brand, MUSIC BANK and Russian Roulette were high, while in the keyword analysis, King of Mask Singer and Festival were high. We also found that member Seulgi's appearance in particular has increased consumer interest. In the positive/negative analysis, the positive ratio was 86.2%."

(From K-POP News)

In Korea, various media and organizations conduct a wide variety of surveys and publish the results (regularly?).

This is also a data analysis of girl group brands...Detailed monthly indexes for three months were lined up to extract trends.

★36,117,320 brand big data measured from September 6th to October 7th were analyzed to measure the participation index, media index, communication index, community index, and reputation index for girl groups, so it's on a completely different scale from your average street survey.

If it is widely known, it may have a big influence.

However, if the data always shows the same results, it will lose its freshness.

Readers will think, "Oh, not again," and it will be difficult to write an article about it.

This article only picks up the director of the institute's comment about Red Velvet's first place ranking: "Red Velvet was 13th in August, 5th in September, and this month it is number one, steadily climbing the ranks... Looking at the communication index and community index in particular, we can see that not only the voice of consumers but also the consumer base is expanding."

The key point seems to be that Red Velvet, which was only 13th in August, rose to 5th in September, and finally jumped to number one this month.

As for BLACKPINK, TWICE, and Apink, they only ranked 2nd, 3rd, and 4th, but the important point is that it is the popularity of "the consumer base is expanding..." that pushed up Red Velvet's index.

If you extract it from a huge amount of data, it seems that the top trends will come down to something like that.

What surprised me was that even though there are 20 girl groups listed (I counted and there were 19), Girls' Generation's name is not on there.

It's hard to imagine that a group with the name value of Girls' Generation would follow in the footsteps of 20 girl groups.

So I couldn't help but read between the lines of this article.

I wonder if SM Entertainment is planning to switch their G.G. Ace card from Girls' Generation to Red Velvet (?)...