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BlackPink, K-POP Girl of the Year “US Variety Group Award Winner”







BlackPink, K-POP Girl of the Year “US Variety Group Award Winner”
今年のK-POPガールズ”米Varietyグループ賞受賞”のBlackPink



BlackPink Wins US Variety Group Award – First K-Pop Girl Group



★ Through the video, Jennie said, "I couldn't have won the award without my fans." I got a lot of messages," Lisa said, "Thank you Blink. I love you."
★ About BlackPink, Variety said, "Since becoming the first K-pop girl group to perform at '2019 Coachella,' they have collaborated with top stars such as Lady Gaga and Selena Gomez this year." It set a record of 86.3 million views in 24 hours after its release."
Continuing, "'THE ALBUM' not only topped iTunes album charts in 57 countries, but also pushed the group to become the first K-pop girl group to become a million-seller." It's made a difference.This group has a special personality."-
Furthermore, it is introduced that "A quarter of the sales volume of 'THE ALBUM' is in the United States, and the song 'Ice Cream' has established itself in the US Top 40 radio charts."




Black Pink was the first K-POP girl to win "Group Of The Year" in "2020 Hit Makers" by US entertainment media Variety.


When BTS began to win music awards in the United States, I learned that there are really many music awards. "2020 Hit Makers" was also first learned through BlackPink's award. I don't know how much the award is worth in America, but it seems that BlackPink will become a regular winner of awards in Europe and the United States along with BTS from around next year.


BlackPink's first full-length album "THE ALBUM" has sold 1 million copies.
Regarding sales, it states that "the United States accounted for one-fourth of the sales volume...". It is amazing that the record has sold 250,000 copies in the US. This is because I hear that records do not sell well in the United States.
 The members would be very happy if there were fans on the other side of the world who would buy the record...


BTS built a foundation to this day by accumulating small achievements.
In the case of BlackPink, the success of the outdoor music festival Coachella (2019) was huge. The name was gradually becoming known, but with that one shot, the name of BlackPink suddenly spread throughout the United States. Recognized as a world-famous girl group.
I saw a video on YouTube about how well known K-POP girls are in America. It's a video that stops young people on the street and starts with a questionnaire asking if they know K-POP (?), then finds out who the popular K-POP girls are. When I saw it, the recognition of BlackPink overwhelmed other girls. Next came the name of TWICE, but the difference was large.
When asked how they learned about BlackPink, quite a few people answered that they learned about them at "Coachella".
Following last year's success, BlackPink showed great success again this year.
The online concert to be held on YouTube on the 27th is likely to be the finishing touch for this year. Will BlackPink be able to create a sensation that follows BTS?




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