IVE's strategy behind their debut song "ELEVEN"
デビュー曲「ELEVEN」に込めたIVE(アイヴ) の戦略
★ “IVE” released the MV teaser for their debut song “ELEVEN” on the 29th. On the Korean internet, there are many voices calling it ``subtle''.
Starship started releasing teasers at the beginning of this month. Members with visuals comparable to Wonyoung and Eugene were revealed one after another, and expectations were high as many positive comments were heard.
However, when the MV teaser for their debut song "ELEVEN" was released, there were many comments on the Korean online community, such as "It was a little weird" and "I thought it was a high teen concept."
♦(Korean online community reaction)
▼“It feels completely different from the introduction video”
▼“I was expecting a high teen concept.”
▼“I wanted to see Wonyoung in a refreshing way ㅠㅠ”
▼“I thought it was like an introduction video ㅠㅠ”
▼ “Is it just me? I thought it was good.”
▼“Even though there hasn’t been anything that came out to the point where I can say it’s no good.”
▼"I was expecting an innocent feeling like a newcomer. This kind of concept is common among new rookie groups these days."
▼"EverGlow-like"
▼“Really reminds me of Evagro”
▼"This really doesn't have any sense. They're all pretty though."
▼“I was surprised at how subtle the song was”
▼"I guess Starship is the problem. It's the same with Cravity, but why don't they release a debut song that is suitable for young and refreshing girls? It's such a shame."
▼“Even if it’s not a bright one, the concept is appropriate for the age group.”
▼ “More than the beat, it’s the lack of power in the voice.”
▼"Compared to the concept of the song, the power of the voice seems to be a little weak."
▼"I like Girl Crush, but if I'm going to do it, I want it to be strong. If that whispering voice is the highlight of the song, I think I'll be disappointed."
▼ “What about the singing part? As soon as my voice comes out, I lose all my strength.”
▼"It's really weird. That beat doesn't suit that voice."
Now that BTS has risen to this level, the boy group has become the “Seven in the Wilderness.”
Isn't it possible that the "Golden Seven" will become the elite group of boys?
It feels like BTS is a group that is made up of seven members and has a perfect division of roles. I'm sure there will eventually be boys who make it big with nine or five members.
However, it will be impossible while BTS continues to perform as a scrum with seven members. The 7 members of BTS play dramatic roles and look too cool.
Because the seven members of BTS have become so popular, I think the number of girl groups with more than seven members will decrease in the future. It's just a hunch rather than a theoretical thought...
It is also true that they feel like they are a good match in terms of numbers with BlackPink, who started their career as world stars following BTS.
I feel more stable if a mixed group consists of 3 boys and 2 girls than if it consists of 2 boys and 3 girls. It's the same.
Therefore, since BTS has established a unique foothold, it feels like there are too many girls among the same seven members.
Of course, I am saying this with the assumption that he will be active on a global stage. It doesn't matter if there are 7 or 10 girls as long as they can be successful in Korea or Japan, which has a large market.
However, I would like to open up a path that goes even further away from Japan. I want to secure it.
I would like to see IVE debut as a 6-member group because they are aiming for global success. It would be a problem if the only places to become popular and active were Korea and Japan, or countries nearby. I want to fly farther.
That must be "their world" that Wonyoung, Eugene and others are imagining...
Based on the impression I got from watching the MV teaser, the debut song "ELEVEN" is definitely aimed at "girl crush".
It's no wonder that people are saying it looks like EverGlow.
However, not all of the songs are designed to make you think that way. I don't think it's necessary to make such a judgment based on the fragments of the music video.
It's a girl with Wonyoung and Eugene. If they debut with pure music with the current members they have selected, their debut song will definitely become a hit.
However, if you cling to the pure route, you will not be able to venture far into the world.
I would like to see their debut song "ELEVEN" as a way to level the path towards the world, by daring to raise the bar.
I want to believe that Wonyoung and Eugene will be able to digest Girl Crush's debut song well.
I believe that IVE debuted with the most effective lineup for the world stage.
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