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Brand Reputation] July 2023 “Korean Star” TOP 30: From







Brand Reputation] July 2023 “Korean Star” TOP 30: From
ブランド評判] 2023年7月”韓国スター”TOP30:から




Brand Reputation] July 2023 “Korean Star” TOP30: 1st BTS, 3rd NewJeans, 6th BlackPink



★ July 2023 South Korean "Star" brand reputation has been released. 1st place was "BTS", 2nd place was "Lim Youngwoon", and 3rd place was "New Jeans".

The Korea Institute of Corporate Reputation measures and publishes the reputation index (participation index, media index, communication index, community index) of various brands in Korea every month. This brand reputation is the result of big data analysis from June 30, 2023 to July 30, 2023.




Representing Korea in the top 10 of the reputation index (participation index, media index, communication index, community index) that collects the hot topics and influence of K-POP and Hallyu stars who have started their global activities. Three soccer players are jumping in.


When it comes to Asian soccer players, the image of Japan is now stronger than that of South Korea.
I wonder if the desire of the Korean public, who do not want Japan to fall behind, is starting to stir up strongly against athletes who are active overseas.


I know Son Heung-min is one of Asia's leading players.
About Kim Min-jae and Lee Kang-in, I sometimes see and hear about them as much as Japanese overseas players.
However, we are not chasing the league matches of each country.
Watching a game is like the main tournament of the World Cup.


Of course, I am not following the players who are active in Europe, but I have the impression that there are more Japanese players than Korean players.


Kim Min-jae and Lee Kang-in are jumping into the top 10 of “July Star Brand Reputation”, which is 4th and 5th place, which is higher than Son Heung-min’s 7th place, so I wonder what the two will be like. I checked to see if it was working.


4th place Kim Min-jae (26 years old) ➡ Last season, he played for Napoli in Italy's Serie A, leading the team to the league title for the first time in 33 years, and himself was named Serie A DF of the Year.


5th place Lee Kang-in (22 years old) ➡ He played an active part in “FIFA U-20 World Cup his Poland 2019” and led Korea to the runner-up as an ace. He is currently playing for Paris Saint-Germain (PSG).


His transfer fee is also rumored to be in the billions.
Following in the footsteps of Son Heung-min, the two are thought to be making headlines in sports news on TV as leading players in the Korean soccer world.


If there are three soccer players in the "Top 10", I would like at least one US major league player.
However, perhaps because of Japan's Otani's outstanding performance, Korean players who are active in the major leagues are no longer visible.


"Maybe that's why the expectations for soccer are rising..."


As expected of BTS in first place, or perhaps because of the success of the maknae group, it seems that the support and popularity of the public has not declined or faded as much as people say.


There is no choice but to continue Lim Young-eun's 2nd place.
As usual, I took a peek at the melon chart.
If the 4th generation top girls make a comeback,
"Love Always Runs Away" falls outside the top ten.
"This is like an annual event."


Now, many of NewJeans' new songs are making the top 10, and with that, other girls' songs are also competitive, and the fandom seems to be raising the number a little.
However, if NewJeans loses momentum, it will disappear.
After a few days, Lim Young Eun's "Love Always Runs Away" should have returned to around 7th place.
"If IVE makes a comeback, the same phenomenon will occur again..."


Even so, (G)I-DLE's 14th and 16th places don't make any sense. If you add up both votes, it looks like you can jump into the "Top 10". In that case, Lee Junho will be kicked out of the top 10.



◆ [July 2023 star brand reputation]

①BTS
② Lim Young Eun
③New Jeans
④ Kim Min Jae (soccer)
⑤Lee Kang-in (soccer)
⑥Black Pink
⑦ Son Heung-min (soccer)
⑧PSY
⑨IVE
⑩Lee Junho

⑪EXO
⑫ Yoo Jae Suk
⑬ Kang Daniel
⑭(G)I-DLE
⑮Lee Chang Won
⑯(G)I-DLE
⑰ IU
⑱ Tak Jae Hoon
⑲The Boyz
⑳ Kim Yuna

㉑ Taeyeon (Girls' Generation) ㉒ TWICE ㉓ Hwasa ㉔ Le Sserafim
㉕ Kim Ha Sun ㉖ Yuna (Girls' Generation) ㉗ Oh My Girl ㉘ NCT
㉙ Ryu Hyun Jin ㉚ Kim Jong Kook




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