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The success of K-POP girls and the melancholy of “all-stars”










The success of K-POP girls and the melancholy of “all-stars”
K-POPガールズの活躍と”オール推し”の憂うつ



"Le Sserafim" surpasses BlackPink! Achieved million on the first day "1,020,000 copies"


★ "Le Sserafim" will release her 1st full album "Unforgiven" on May 1st. Achieved "million" on the first day of release.

According to the Hunt Chart, "Unforgiven" sold "1,024,034 copies" on its first day of release.

This is the highest first-day sales ever for a K-pop girl group. The previous number one was "1.01 million copies," which was recorded by BlackPink's "Born Pink" released last year. A year after its debut, "Le Sserafim" has formed a fandom with tremendous purchasing power.




Now that the "dark clouds" of the new coronavirus are about to be dispelled, I get the impression that K-POP's global momentum is becoming clearer and clearer.

It seems that K-POP's singing and dancing stages have become the music that is seen, listened to, and danced before other music.


This is backed up by the 4th generation girls' endless success. K-POP Girls' music has become music that fans around the world take the initiative in covering with dance. Its audience is also huge.
"Actually, I am one of them."


There is no need to compare it to the time when only two girls such as Girls' Generation and KARA, TWICE and BLACKPINK were active.
"Because the scale is completely different."


The example I gave earlier is about the 2nd and 3rd generation girls, but at the time, when the two girls made a big break, there wasn't much room for other girls to enter because there wasn't much capacity overall.

When TWICE and BLACKPINK were breakout, when compared to Girls' Generation and KARA when they were active, it's true that there was a big difference from a normal pot.


However, when Apink and AOA, the girls who filled the gap between the 2nd and 3rd generations, began to gain popularity in Japan, the popularity of KARA and Girls' Generation became somewhat less popular.

The sudden decline in KARA's popularity is partly because Nicole and Jiyeon have already left the group, but the absolute number of K-POP fans is small, and KARA and Girls' Generation moody fans will switch to Apink and AOA. I think there was also a background to becoming an omnivore and having multiple scaffolding.
"Come to think of it, the word omnivorous was popular around that time."


Now that the so-called 4th generation girls have begun to appear, it's not uncommon to have multiple favorite girls.
Therefore, the word "omnivore" may have become stale and only used by the elderly.
In other words, the current trend is to make good use of multiple brands.


I've been engrossed in listening to IVE's comeback music, and now I'm addicted to the music of "Le Sserafim".
The enthusiastic expression as if they were waiting for this day, and the song and dance full of power are very exhilarating.
In addition to her high skills, she also has a girlcrush expression and is also adorable. They're pretty cool girls.

 Watch Le Sserafim and return to IVE, watch Le Sserafim and return to IVE.


Will there be time to go listen to aespa's music during these repetitions...?
This time, for some reason, aespa has an article that says it's not getting off to a good start.


I didn't think I would have time to go see it, but if the start wasn't as good, I wondered what kind of music they put out, and it makes me feel like I can't just leave it alone as an "all-rounder" of K-POP girls.
What I'm worried about as an "all-star" is girls who are popular but can't play an active role. aespa is also one of the girls who should run at the top of the 4th generation girls.
 'Welcome To MY World (Feat. nævis)'?
"It's a story that you shouldn't worry about getting off to a bad start with a carefully finished comeback."



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