From "August 2021" K-pop female idol "brand reputation"
「2021年8月」K-pop女性アイドル「ブランド評判」から
"August 2021" K-pop female idol "brand reputation" TOP 100: 1st Jennie. 2nd Jisoo, 3rd Joy
★ K-pop female idol brand reputation for August 2021 has been released.
First place is Jennie, a member of BlackPink, who celebrated her 5th debut anniversary this month, second place is Jisoo, also a member of BlackPink, and third place is Joy, a member of Red Velvet, who made her comeback this month for the first time in 1 year and 8 months.
The Korea Corporate Reputation Research Institute measures and announces the reputation index of Korean domestic brands every month. This brand reputation is the result of a brand big data analysis from July 22, 2021 to August 22, 2021.
♦[Girl group member individual brand reputation in August 2021]
①BlackPink Jennie
②BlackPink Jisoo
③RedVelvet Joy
④aespa Karina
⑤RedVelvet Irene
⑥aespa Winter
⑦RedVelvet Wendy
⑧Girls' Generation Taeyeon
⑨Girls' Generation Yuna
⑩Mamamoo Solar
⑪aespa Gisele
⑫BlackPink Rosé
⑬RedVelvet Yeri
⑭OhMyGirl Arin
⑮BraveGirls Yoojeong
⑯TWICE Nayeon
⑰RedVelvet Seulgi
⑱TWICE Jeongyeon
⑲Girls' Generation Sooyoung
⑳Apink Sonnaeun
㉑TWICE Mina
㉒Girls' Generation Hyoyeon
㉓Girls' Generation Yuri
㉔Girls of the Month Chu
㉕aespa NinNin
㉖BraveGirls Yuna
㉗Girl’s Day Hyeri
㉘Girls’ Generation Seohyun
㉙OhMyGirl Yua
㉚Mamamoo Hwasa
SM members have risen to the top of the list, making up half of the 30th place, with 15 members.
In the top 10, 7 members are in the top 10: Joy (Red Velvet) in 3rd place, Karina (aespa) in 4th place, Irene (Red Velvet) in 5th place, Winter (aespa) in 6th place, Wendy (Red Velvet) in 7th place, Taeyeon (Girls’ Generation) in 8th place, and Yuna (Girls’ Generation) in 9th place.
The top 10 for July were as follows:
① aespa Karina
② BlackPink Jennie
③ BraveGirls Yujung
④ RedVelvet Joy
⑤ BraveGirls Yuna
⑥ aespa Ninnin
⑦ Mamamoo Hwasa
⑧ aespa Winter
⑨ BraveGirls Mignon
⑩ BlackPink Rosé
aespa has emerged as a top group of girls with Karina in 1st place, Ninnin in 6th place, and Winter in 8th place.
This month, they are likely to maintain their popularity with Karina in 4th place and Winter in 6th place.
Even so, seeing Ninnin's drop to 25th place, it seems that individual brand power is complicated with various factors involved.
Taeyeon in 8th place and Yuna in 9th place seem to have been pulled up by the double popularity of aespa and RedVelvet.
I would like to see the triple popularity of all SM girls in the form of congratulatory gifts.
Now, in first place is Jennie from BlackPink.
Last month she was in second place after Karina. The month before last she was around third place, competing with Rosé from BlackPink and Yoojung from BraveGirls for the top spot.
This time, Rosé has disappeared from the top 10 along with Yoojung. But Jennie's personal brand power is strong.
The personal brands of female K-Pop idols show surprising fluctuations every month.
After a comeback, members can appear in the top 10 in large numbers, depending on the sales of their comeback songs and the popularity of their activities.
However, they rarely last long.
This is because later comeback groups jump in one after another. Sometimes it is only the members who attracted attention with their comeback who remain popular until the following month.
Members who remain in the top 10 for three or more consecutive weeks are popular members regardless of their group activities.
Jennie, who has remained in the top 10 almost every month, both last year and now, is a prime example of this.
BraveGirls, who gained popularity this year, had been making the top 10 list for some time now, led by Yujung, but now that Yujung has disappeared from the top 10, there's no one else left.
It may be fair to say that BraveGirls' booming popularity has calmed down for now.
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