Walls that stand in the way of "APRIL"
「APRIL」に立ちはだかる壁
APRIL officially releases love song at midnight on the 26th
Korean girl group APRIL will officially release the love song "So Much You" at midnight on the 26th.
APRIL debuted the sweet love song "So Much You" on the 18th on JTBC's sympathetic song production project "SING FOR YOU", which is a perfect fit for the theme of the fifth sympathetic song showcase, "Two people are better than one".
On the broadcast, APRIL performed a refreshing and energetic stage with six sweet colors like cotton candy, instantly dyeing the atmosphere at the venue, and fans have been looking forward to the release of the music since the broadcast was released.
The love song "So Much You" has cute lyrics that evoke the excitement of April's harmony, and when Yena and Rachel's raps are added, it gives off a lovely, spring-like charm. (From K-Pop News) I tried listening to April's music, which has a small number of songs, on YouTube. I feel that their music, with its pure voices and ladylike performances, has a lot in common with Lovelyz. I like the group when there are girls (preferably two or more) that I can empathize with when listening to their songs and watching their dance. With Chaekyung joining April, it has become an interesting group. I have yet to find another one. It seems that the pure voices and ladylike performances of Apink's music are now past their prime. Or rather, it wasn't a musical style that had an explosive following to begin with, but as a result of too much stimulating sexy music being circulated, this type of music came to be in demand for its soothing role.
However, this field was not originally cultivated land that could accommodate many girls.
Apink's music was the one that pioneered it and was loved.
It was loved as being better than sexy music, so it didn't have much explosive power.
It didn't have the energy to carry the next generation.
It was like a nursery rhyme that returns to its narrow farmland once the sexy music storm has passed.
In other words, music fans around the world didn't want Apink to take on the leading roles of the next generation.
The role entrusted to them was to prevent the spread of sexy music, which had become too prevalent in the streets.
To put it simply, they were a stopgap until the next leading role appeared.
And so, as Apink's singing voice gradually surpassed sexy music, the sexy genre also began to produce girls who were changing their style.
AOA is vibrantly sexy.
They have always been sexy, but not through provocation or stimulation, but through friendliness and charm.
Sexiness has changed its form through AOA and survived.
EXID has also been reborn with a style that erases sexiness.
Just as the pure colors were wiped out and styles were changed, girl candidates who added power to purity began to stir in preparation for their debut.
Girls like GFRIEND and TWICE, who added power to purity, could be seen as part of that lineage.
As I listened to APRIL's music, I thought that what they need to do from now on is that it's no use chasing after Apink at this point.
I felt that they need to compete with GFRIEND and TWICE with music that is both cute and powerful.
If you think about it, that's what their seniors in the agency, KARA, did, right?
It seems that GFRIEND and TWICE look to Apink's senior girls, KARA and Girls' Generation, as role models.
APRIL did not follow in their footsteps, but instead followed the Apink style, girls with high singing and dancing skills, and this backfired.
It took a long time to complete, and it even led to internal conflict.
For APRIL to recover, they must abandon their current innocent songs and ladylike style.
If they cannot abandon them, their only chance of success will be to stay in the dark and stick to their current style, while taking on a post after Apink has grown up and left.
No matter how you look at it, APRIL cannot surpass the music of GFRIEND or TWICE.
APRIL may end up being one of the girls who disappears due to the success of GFRIEND and TWICE.
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