[Brand Reputation] June 2024 Korean Singer TOP30:
[ブランド評判] 2024年6月 韓国歌手TOP30：から
[Brand Reputation] June 2024 Korean Singer TOP30: 1st BTS, 3rd Seventeen, 4th IVE
★The Korean singer brand reputation for June 2024 has been released. 1st place was "BTS", 2nd place was "Lim Young-woong", and 3rd place was "Seventeen".
The Korea Corporate Reputation Research Institute measures and announces the reputation index (participation index, media index, communication index, community index) of various brands in Korea every month. This brand reputation is the result of big data analysis from May 22, 2024 to June 22, 2024.
In terms of topicality, it seems that BTS was by far the most popular in various categories.
The scandal involving Jin (BTS) being kissed by a female ARMY (sasaeng?) drew BTS to the top spot.
This was probably because it was a shocking incident that caused a stir on the streets.
Jin was the first member of BTS to enlist in the military.
He had fulfilled his role and returned only to be involved in this scandal (victim?). It was bound to cause a stir.
This is hardly the original BTS style, but it occurred amidst a number of bad conditions, including the overall decline of the K-POP boom, scandals over plagiarism between idols, and the industry being stifled by the expansion of HIVE (groups), so it feels like a stimulant scenario was included.
When I looked up what the rankings were for the same period last year (June), BTS was still in first place, with Lim Young Woong in second and New Jeans in third.
Up until now, group idol singers have not shown much strength in the "brand reputation" of Korean singers.
Even in 2022, when BTS was by far the most popular and powerful group, they only managed to stay in 4th place, behind Im Young-woong in 1st place, IU in 2nd place, and PSY in 3rd place.
This was the year that the girls' boom was making a comeback, and it was very impressive to see IVE in 6th place and (G)I-DLE in 7th place, both of which entered the top 10.
Other than BTS, boy groups that were more modest also made their presence felt, with Seventeen jumping into 10th place.
There may have also been an intention to have other members take the place of BTS members who were absent due to military service, etc.
As a result, with the overwhelming girls' boom as a backdrop, boy groups led by Seventeen were able to achieve real success, but in hindsight, their success may have been somewhat questionable...
Looking at events such as large amounts of unsold (?) records (CDs) being thrown away as garbage, it seems hard to imagine that they were performing in a very healthy state.
So, following [June 2024 Korean singer brand reputation], we have also listed the top 30 [June 2022 Korean singer brand reputation] for reference.
①BTS
②Lim Young Woong
③Seventeen
④IVE
⑤aespa
⑥ILLIT
⑦(G)I-DLE
⑨Le Sserafim
⑨IU
⑩Yongtak
⑪Lee Chang Won
⑫Na Hoon Ah
⑬BlackPink
⑭Day6
⑮QWER
⑯BIBI
⑰PSY
⑱Jang Yoon Jeong
⑲Park Jin Young
⑳TWS
㉑Jung Dong Won㉑RIIZE㉓Oh My Girl㉔Sunmi㉕TWICE
㉖Song Ga In㉗Red Velvet㉘Taeyeon㉙Car, the garden
㉚Kang Daniel
◆[June 2022 Korean singer brand reputation]
① Lim Young Woong
② IU
③ PSY
④ BTS
⑤ Lee Chang Won
⑥ IVE
⑦ (G) I-DLE
⑧ Kim Ho Jun
⑨ Kang Daniel
⑩ Seventeen
⑪ Jung Dong Won
⑫ Yeong Tak
⑬ Black Pink
⑭ aespa
⑮ Joy
⑯ Song Ga In
⑰ Jessi
⑱ Lim Chang Jung
⑲ Lee Mu Jin
⑳ Lee Seung Gi
㉑ Le Sserafim㉒ Kim Hee Jae㉓ Chang Min Ho㉔ TWICE㉕ Taeyeon
㉖ Kwon Jin Ah㉗ Kep1er㉘ Oh My Girl㉙ Highlight㉚ Lee Seung Yoon
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