Coca-Cola Russia World Cup campaign model (BTS)

Coca-Cola Russia World Cup campaign model (BTS)
コカ・コーラのロシアW杯キャンペーンモデル（BTS)




BTS becomes Coca-Cola's Russia World Cup campaign model



Coca-Cola, the official sponsor of the FIFA World Cup and a company that has brought exciting happiness to daily life for about 130 years, has chosen BTS as its new campaign model.

"BTS" is scheduled to work as a new model for Coca-Cola, starting with the "2018 Russia World Cup" to be held in June.

Last year, BTS became the first K-pop group to win the Top Social Artist award at the Billboard Music Awards in the United States. Their 3rd full album “LOVE YOURSELF Ten “Tear”” ranked 7th on the American Billboard 200, the main chart, setting a record for a Korean singer, and also won the American “Billboard Music Awards” this year. His name has been nominated as a candidate for ``BTS'', causing a ``BTS'' syndrome all over the world.



``BTS'', also known as ``Huntan Boys'' due to their brilliant performances on stage, overflowing energy, and cheerful atmosphere, is the ``fun and exciting experience'' and ``passion'' that Coca-Cola has been pursuing. It matches the image of etc. In addition, it is expected that the collaboration between Coca-Cola, a brand that is loved all over the world and that creates special moments with loved ones, and the most popular global idol group will create a greater effect.

Coca-Cola officials said, ``BTS' powerful energy on stage and passion for music will be enjoyed by people all over the world with Coca-Cola, a refreshing gift for the excitement of the World Cup and the hot summer. ``Coca-Cola was selected as the model because it has a lot of fun and similarities,'' and ``Coca-Cola is working with BTS to present more special and exciting experiences to consumers this summer, starting with the Russia World Cup.'' I'm going to try my best.''
(From Entertainment News)


The other day, I wrote on my blog, ``The world of K-POP idols is in a decisive battle with their fans...''


I never thought that BTS would be selected as the campaign boys (Coca-Cola models) for the World Cup in Russia. No, I had thought about it, but I never expected that day to come so soon...K-POP is often talked about as an example of local pop music being the most successful in the Western music market, which leads the world's economy and culture. became. In other words, K-POP is making sales in the music market of each country, is actively listened to, and has produced idols with many followers on social media.
However, if you collect data and analyze it in detail, you will find that although the total amount of music that is being released is considerable, it does not mean that they are producing world-renowned artists one after another.
It can be said that BTS is probably the first group to become known around the world in a sustained manner rather than just a passing moment. In my hometown (South Korea), there are several groups such as EXO that are comparable to BTS in terms of brightness. However, it was BTS who was able to push the decline in illuminance around the world relatively slowly.
It is significant that BTS has reached the other side while adopting the K-POP style. I don't know who is in second place, but those following BTS are not affected by the wind pressure from the front.
Currently, BTS is the only group that has risen to the top of the world list, but in reality, there may be multiple boys (girls) that are coming close. The local K-POP fever seems to be so exciting.
Looking at the many stage videos sent from various parts of Asia, it becomes clear that K-Pop fans from all over the world are watching them. This is because we have received an overwhelming number of comments from all over the world.
A characteristic of K-POP is that there is competition between artists, including fans, at concert stages. The fans' cheers are exciting
Stoke up the competitive spirit. It should be exciting for fans who pay attention to the video.
K-POP is definitely different from traditional music that people listen to whenever they want to relax. You could say it's music that invites you to go out and listen to it instead of watching it in your room, and if you can, come to the venue and dance.
There's no way this music wouldn't be suitable for group events and sports.
This article came just as I was beginning to think that the day would come when popular K-pop idols, who have a strong image of accompanying their fans, would sooner or later receive offers to participate in various events such as sports competitions.




<script type="text/javascript" src="//translate.google.com/translate_a/element.js?cb=googleTranslateElementInit"></script> google-site-verification: google3493cdb2db9ede