Fukuya is company name.
She produces seasoned Alaska pollack roe with chili taste.
It is called that Mentaiko or Karashi-mentaiko.
I buy it sometimes, Dish is put on hot rice
It's so delicious.
本当においしいです。
Other mentaiko is below URL
#408 2007 version
http://blog.goo.ne.jp/mittchan_january/d/20100710
http://blog.goo.ne.jp/mittchan_january/d/20100711
#449 ふくや
http://blog.goo.ne.jp/mittchan_january/d/20140202
#499 2011 version
http://blog.goo.ne.jp/mittchan_january/d/20160212
http://blog.goo.ne.jp/mittchan_january/d/20160215
http://blog.goo.ne.jp/mittchan_january/d/20160216
#520 2014 version
http://blog.goo.ne.jp/mittchan_january/d/20170312
http://blog.goo.ne.jp/mittchan_january/d/20170313
http://blog.goo.ne.jp/mittchan_january/d/20170314
http://blog.goo.ne.jp/mittchan_january/d/20170315
http://blog.goo.ne.jp/mittchan_january/d/20170316
http://blog.goo.ne.jp/mittchan_january/d/20170317