Girls close to the world stage (BLACK PINK and TWICE)
世界ステージに近いガールズ(TWICEとBLACK PINK)
世界ステージに近いガールズ(TWICEとBLACK PINK)
iKON, WINNER, and BLACKPINK are making comebacks one after another! YG CEO Yang Hyun-suk's plans for 2018 are a hot topic
YG CEO Yang Hyun-suk revealed his plans for BLACKPINK on his SNS on the 22nd, after announcing that iKON will release new songs in January 2018 and WINNER in February.
A fan commented on SNS, "I've been waiting for BLACKPINK's new song for 8 months," to which CEO Yang replied, "We're recording a new song."
As for BLACKPINK's reality variety show BLACKPINK HOUSE, he replied, "It's been confirmed for the first week of January," getting fans excited. He then said, "#The specific broadcast date will be announced next week along with the teaser."
(From K-POP News)
The top girl groups this year were TWICE and BLACKPINK.
TWICE has been on the market for two years, while BLACKPINK has only been on the market for one.
However, with their precise concepts and calculated musical styles, both have steadily built up their popularity and fandom since their debuts.
TWICE was in the twilight zone (before dawn) two years ago as the number one girl group on the road to a K-POP revival.
TWICE stood at that turning point back then.
This is something that can be analyzed now that we can feel the resurgence of the K-POP boom.
Looking at the global trend, K-POP is steadily increasing its fan base.
In neighboring Asian countries, it has also been on the rise, with the exception of Japan and China.
However, between 2013 and 2015, K-POP in Japan was in a slump.
To put it simply, K-pop artists stopped appearing on Japanese television, and the media stopped covering K-pop.
The trend-chasers who were easily influenced by their surroundings naturally disappeared as they could no longer get information.
Only the spontaneous and enthusiastic fans remained and supported K-pop's popularity.
K-pop in China also went into a slump from late 2014 to around 2016 due to political friction.
When K-pop was in a slump due to political friction between Japan and South Korea, and between China and South Korea, Apink and AOA were the leaders of K-pop.
Apink came to Japan in the midst of this and successfully completed a modest tour.
AOA and Girl's Day also came to Japan, but I don't know how much success they had.
They delighted enthusiastic K-pop fans and were featured on television, but to passersby, they may have just been a park event.
The girls who took on the role of K-pop in the slump struggled a lot and were rarely rewarded. Apart from Apink, AOA could have been that kind of girl group.
However, in Korea, Apink, AOA, Girls' Generation and others were competing for the top spot among girl groups.
AOA's Seolhyun and Choa were also popular as solo members, and were competing for the top spot with Taeyeon (Girls' Generation).
However, when it came to popularity abroad, there was a gap between Taeyeon, Seolhyun and Choa.
Their popularity in Japan was nowhere near that of the old girl groups Girls' Generation and KARA.
Apink and other popular members of the girl groups that competed with Apink for the top spots were becoming known in Japan, but not enough to make the entertainment section of sports newspapers.
At best, their popularity was limited to a flurry of Twitter buzz.
While Apink and AOA held their own, KARA and Girls' Generation made fewer appearances in Japan.
KARA's popularity was dispersed when Nicole and Jiyeon went solo, and Girls' Generation also found itself in turmoil within the team.
The scandal of Jessica's departure in late 2014 was likely not unrelated to the decline in K-pop's popularity.
Humans are creatures who live with their eyes fixed on the future.
At the very least, we are creatures who become anxious and depressed when we have no plans for tomorrow, no path to walk tomorrow.
If K-pop had continued to be popular (on the road), Jessica might not have left Girls' Generation.
This seems to be the case when you see that Jessica has not yet cut ties with music.
With KARA and Girls' Generation stepping down from their positions as top girl groups, the season of fierce competition between promising young girl groups arrived in 2015 and 2016.
Aiming to dominate the new era, fresh young girl groups such as GFRIEND and TWICE, which were formed from a survival program, began to appear, and Apink and AOA, who had cultivated the K-pop field during the slump, quickly lost their leading role and were pushed into supporting roles.
As they supported the slump, Apink and others had stable characteristics in their singing and dancing.
However, as the times began to move toward change, it seems that these moderate characteristics were rather a hindrance in the birth of a new era.
When the rough yet fresh singing voices of the young girls began to be heard, it could be said that the familiar stable singing and stage of Apink and AOA lacked wildness in terms of passion and color.
In 2016, the survival program to form a girl group "Produce 101" began, and this became the focus of attention and topics of music fans.
In April, the winning members formed the girl group "I.O.I." I.O.I's popularity grew, captivating overseas fans as well. The group began activities for a limited time (they are scheduled to disband in 2017). Around summer, the competition between the spinoff girls that were born during I.O.I's activities also began. One of my favorite songs, WJSN's "Secret," was released around September. Around this time, TWICE, who had made a hit with their debut title song "Like OOH-AHH," also had a clean hit with their comeback title song "CHEER UP," and were beginning to threaten the foothold of the legendary Girls' Generation. It was around this time last year that BLACKPINK, who would rise to become the leading girl group of 2017 along with TWICE, made their debut cry. Since then, BLACK PINK has grown into a top girl group with two MVs with over 200 million views and two with over 100 million views.
It's a big leap in just one year.
TWICE and BLACK PINK are the girls closest to being on a stage that the world can watch. It will likely be a while before the two showdown.
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