TWICE & BLACKPINK and junior and senior high school girls
TWICE＆BLACKPINKと女子中高生
Girl groups TWICE and BLACKPINK were both named in a marketing survey targeting Japanese junior and senior high school girls.
Recently, a marketing company announced the results of a survey on "2017 Buzzword Awards" and "2018 Trend Forecast" targeting Japanese junior and senior high school girls.
TWICE won first place in the 2017 Buzzword Awards, beating out popular Japanese actor Ryuma Takeuchi and others.
Analyzing the survey results, the company said that the "TT pose," which is a representation of an emoji, became popular among Japanese junior and senior high school girls.
In the midst of this, BLACKPINK appeared in the trend forecast results for 2018. BLACKPINK has been attracting attention by releasing their Japanese debut mini album this year.
(From K-POP News)
This year, TWICE and BLACKPINK have been leading the K-POP girl world.
Wherever they went, they were greeted by swarms of cheering fans.
TWICE and BLACKPINK rose to the top of the girl group rankings in two years, and BLACKPINK in one.
What does that mean?
TWICE and BLACKPINK have created a new era of K-Pop.
It is the achievement of TWICE and BLACKPINK that they came to Japan and revived the K-Pop boom of seven years ago in just a few months.
The stage that TWICE and BLACKPINK showed in Japan was somehow nostalgic for today's junior and senior high school students.
It was as clear as a dream before waking up, and reminded them of the days when KARA and Girls' Generation were active.
The names of TWICE and BLACKPINK became known among junior and senior high school students with surprising speed, probably because they stirred up memories that lie dormant in the back of their minds.
However, nostalgia alone is only a momentary sentimentality.
This was not the case with TWICE and BLACKPINK.
Both groups' performances had a newness, charm, and freshness that had not been seen before.
Above all, there was a familiarity to them as they were from a similar generation.
Seven years is a period of time that is replaced by the past.
You could say that for K-POP, it was a time of transformation and growth to face a new generation.
Their music was probably appealing enough to be accepted by Japanese middle and high school students.
And to put it bluntly, the music of TWICE and BLACKPINK was fresh.
I think the reason they were the subject of this year's buzzwords is that young people, especially teenagers, regularly talk about the music of TWICE and BLACKPINK in their daily lives.
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TWICE, who are about to make their Japanese debut, are "80% known among junior and senior high school girls"... Special feature on TV
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