[Brand Reputation] From July 2023 K-pop Rookie Idol Top 20

[Brand Reputation] From July 2023 K-pop Rookie Idol Top 20
[ブランド評判] 2023年7月K-pop新人アイドルTOP20から




[Brand Reputation] July 2023 K-pop Rookie Idol Top 20: 1st NewJeans, 2nd Lucella, 3rd Zero Base One



★ July 2023 K-POP newcomer group brand reputation has been released. The target group is a male and female group that debuted after 2022.

The 1st place was "New Jeans", which will make a comeback this month, the 2nd place was "Le Sserafim", and the 3rd place was "Zero Base One", which debuted this month.

The Korea Institute of Corporate Reputation measures and publishes the reputation index (participation index, media index, communication index, community index) of various brands in Korea every month. This brand reputation is the result of big data analysis from June 6, 2023 to July 6, 2023.


◆ [June 2023 new idol group brand reputation]

①New Jeans
②Le Sserafim
(3) Zero-based one
④H1-Key
⑤Boy Next Door
⑥NMIXX
⑦triple S
⑧The Wind
⑨&TEAM
⑩IRRI

⑪CSR
⑫Kep1er
⑬Ffity Fifty
⑭Class: y
⑮ Artbeat
⑯ LIME LIGHT
⑰NINE.i
⑱8 TURN
⑲Mimiirose
⑳Queen's Eye


"The target group is a male and female group that debuted after 2022." Of course, IVE, which debuted in December 2021, is not ranked.

In fact, IVE did not rank in last month's (K-POP new idol group brand reputation in May 2023).

"Because of this, when I pulled out last month's top 10 (from May 8th to June 8th),

①New Jeans
②FiftyFifty
③Le Sserafim
④H1-Key
⑤Boy Next Door
⑥The Wind
⑦NMIXX
⑧Kep1er
⑨triple S
⑩ Artbeat

has become.
The girls who disappeared from the top 10 in July (from June 8th to July 8th) are Fifty Fifty (2nd ➡ 13th), Kep1er (8th ➡ 12th), Artbeat (10th ➡ 15th) .


Instead of Fifty Fifty as a newcomer, Zero Base One suddenly jumped into 3rd place.
Instead of Fifty Fifty, who seemed to have fallen out of the top three due to the uproar, Zero Base One suddenly appeared in the corner, but unfortunately I don't know how well known the newcomer is.
The popularity of K-POP is expanding its human sphere, so if it doesn't show a lot of success, it may be replaced by another group next month.
Instead of Artbeat, IRRIS jumped into 10th place.
In place of Kep1er (who was 8th), &TEAM jumped into 9th place, but they were in the lower ranks among unknown groups, so there was no sense of exhilaration.


Finally, it is a real shame that IVE cannot appear in this ranking.
It's a pity that IVE has always been excluded from being eligible to appear here.

　Is there a reason why IVE is bitter about keeping the number one spot for so long? "It makes me want to think about it."
"If that's the case, why don't you decide the qualification for being treated as a rookie group for one or two years?" "It's easier to understand, and it's cleaner from the fans' point of view."

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