British ad giant WPP looking for opportunities in aging Japan.
British advertising giant WPP Plc sees potential in Japan's shrinking market, with elderly consumers a segment to tap into, the head of its Japanese operations has said.
Japan's population is expected to continue to decline and age, reflecting its falling birthrate, but there is a chance to "further unlock opportunities," said Kyoko Matsushita, who took the newly established post of CEO of WPP in Japan in April.
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