Recently, it has become common to search for the names of people we meet for the first time on the internet.
By scrutinizing the information about the other person online, we can assess their credibility and reputation.
Furthermore, an individual's trustworthiness can also be judged by the number of search results associated with their name. Those with fewer search results not only struggle to gain trust but also risk fading into insignificance.
In the advanced digitalized society, it has become important to actively share one's profile on platforms like LinkedIn and Facebook.
Failing to proactively disclose personal information online has made it difficult to build credibility and seize business opportunities.
Digitalizing personal information is indispensable for self-promotion, resulting in the formation of vast personal databases on a daily basis.
Keeping one's personal database up to date has become a common practice for advantageous job hunting and career changes.
Matching jobs through online platforms has become common in recent times. Individuals showcase their skills and experiences digitally, while companies utilize this information to select the necessary talent. As a result, the efficiency of the labor market improves, and diverse employment opportunities are provided.
But that's not all. The entry of AI and robots has already begun, riding the wave of digitalization in today's job market.
AI and robot technologies are being used as substitutes for labor in certain industries and tasks.
Simple and routine tasks have already been automated, saving human labor time while also opening the door to jobs that require advanced knowledge and creativity.
As a result, new skills and abilities are now demanded from humans in the labor market, such as flexibility, problem-solving skills, and communication skills that differentiate them from AI and robots. It has become essential to hone these human characteristics.
Furthermore, with the entry of AI and robots, employment instability and the expansion of non-regular employment continue unabated.
As a result, self-employment and freelance activities have become more prevalent, leading to a rise in individually responsible working styles.
Consequently, the labor market has become more dynamic, demanding individuals to digitalize their careers and access diverse employment opportunities. To adapt to these changes, continuous learning and updating of skills have become important, and self-development and self-marketing have become indispensable.
Let me provide some specific examples to help you understand:
1. Personal Branding
An illustrator utilized social media and online portfolios to showcase their work, garnering attention from around the world. Their unique style and storytelling abilities were recognized, leading to offers for work in movies and advertisements. Through personal branding, they achieved success and built a career as a freelancer.
2. Utilizing Digital Marketplaces
A programmer registered on an online digital marketplace, offering their skills. Through their high technical expertise and reliability, they received excellent ratings from clients, leading to a rapid increase in project offers. They were able to stabilize their income as a freelancer, leveraging their skillset.
3. Online Education Platforms
An educator utilized an online education platform to provide their expertise. They created unique educational courses and conducted online lectures and workshops. The demand for their teaching style and specialized knowledge grew, attracting many students. They became an authority in their field, establishing themselves as an educator.
These examples illustrate how individuals can achieve success by digitalizing their expertise and skills, and disseminating them online, allowing them to reach a broader audience.
As a result, they were able to expand business opportunities, stabilize their income, and build their personal brands.
The digital society may indeed be a world that demands individual competence and talent, emphasizing individualism.
