Easy reading but interesting survey results. GenZ thinks of tea as an old person's drink.
'It’s an old person's drink.' Is Britain's love for tea cooling off?
https://www.bbc.com/news/articles/c4gpll9l535o
quintessential
a bonding ritual
Fancy a cuppa
taste off - weird? slung?
intense competition
smidge - black tea with a smidge of milk
staple [Collins]A staple food, product, or activity is one that is basic and important in people's everyday lives. Staple is also a noun.
stark
[Collins]1. Stark choices or statements are harsh and unpleasant.[quote]She concludes with
a stark warning for traditional tea makers
[Collins]2. If two things are in stark contrast to one another, they are very different from each other in a way that is very obvious.[quote]It's
a stark contrast to her parents who, she says, “really love" tea.
chip away at [quote]this will ultimately chip away at the size of the market.
go bust
Typhoo Tea - I've never heard of Typhoo
Supreme - Supreme PLC - a vape maker - not the clothing brand
Redbush (GB) - Rooibos
Kombucha [wiki] a fermented, lightly effervescent, sweetened black tea drink. Juice, spices, fruit or other flavorings are often added.
builder's tea - Japanese Wiki is not correct
instant coffee - same as Japan
ready-to-drink coffee
coffee pods / pod coffee
London Fruit & Herb Company
Heath & Heather
Ridgways - not Ridgeways
Hargreaves Lansdown - a financial services company
I occasionally drink herbal tea or non-caffeine tea, but I usually have English Breakfast or Earl Grey. My favourite brands are Clipper and Higher Living.
When I lived with my parents and when I started to live alone, I had used a cup and saucer and a tea pot of Wedgwood with loose leaf tea of Fortnum & Mason. I thought that was the authentic way of having tea in Britain. I found the most of British, especially younger, had tea with a mug and a tea bag at home afterward.
I knew GenZ prefer healthier choices, but they are targeted and marketed by beverage companies. I don't think sweetened ready-to-drinks, diet soda or bubble tea are healthy, they are rather worse. Instant coffee is the best selling, and the next is pods in the UK. I think it's the result of the marketing of Nestle or other big companies. According to the article, the price of tea is rising, to make matters worse. Afternoon tea is old-fashioned and becoming tourist attraction like as cask ale at traditional pubs.
