Japan regulates stealth marketing

2023-10-17 09:52:00 | English Note
I read an interesting article about Stealth marketing.
Stealth marketing refers to advertising that prevents consumers from knowing that it is an advertisement.

Japan has regulated stealth marketing from Oct. 1.
Because the deceptive advertising technique has been on the rise and causing confusion among consumers.
The country's Consumer Affairs Agency has banned the practice with the law against unjustifiable premiums and misleading representation. 

The new regulation covers all media, including the internet, newspapers, and television. It requires advertisements to clearly display words such as “ad” or “promotion” to make sure consumers can identify marketing. 
When regulators identify violations, they can ban an advertisement or order to prevent recurrences.

Europe and the United States are already ahead of the stem regulation, and Japan was late in responding.
Needless to say, this stem regulation is beneficial for us consumers.


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https://www.nhk.or.jp/shutoken/newsup/20231004a.html#:~:text=ステルスマーケティング%2010月1日から規制&text=規制の対象となる,命令が出されます%E3%80%82














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