Technology, giving digital signs more power

 

　　Technology is driving huge changes in all aspects of our society, including digital signage. Today, digital signage digital signage owners can make use of the advances in interactive marketing to provide users with unprecedented personalized advertising information and tailor it to customers' needs.

　　Many technical tools can be used to sign owners to improve the relevance of their marketing. "Good, better, Video wall best" mode shows how digital signage can improve advertising effectiveness.

　　Good - basic digital signage

　　Today, most digital signs support a round-the-clock playlist. They also provide software that contains ready-made content and facilitate the creation of custom content.

　　Better - the advanced digital signage

　　The higher end of the signage comes with software that allows the owner to maximize the advertising effect by scheduling messages on a day's time. For example, Industrial pc convenience stores can arrange to display hot coffee in the morning, and at night, Fanless pc to show the information about fast food. It's also a division of the day. The software also allows owners to schedule messages based on variables such as the weather.

　　For example, a car dealer will broadcast information on a promotional convertible on a sunny day, and an suv will be advertised in the snow. Of course, these are usually implemented on the basis of cloud computing.

　　Best - cutting-edge digital signage

　　Digital signage has recently developed significantly. For example, Industrial monitor the ability of dynamic content display and AD partitioning. This provides advertisers with a more powerful media.

　　In another example, digital signage owners can improve user interaction by dynamically displaying promotional information. The 56iq smart shelf system is also connected to commercial applications such as qr code, Box PC which can be easily accessed by consumers while looking at product ads while scanning for coupons or online orders.

　　Use template AD design to add dynamic content to provide additional information about instant updates. Advertisers can set countdown functions on upcoming sales ads, or provide timing features to remind drivers that it is time to adjust their favorite radio show. Twitter and Facebook news, news or sports information, and the stock market is a good choice, of dynamic content can be displayed on digital signs and billboards, which makes them very attractive, you can also keep the frontier of the brand.

　　The most advanced digital signage also enables advertisers to get close to marketing, and when people approach a sign, proprietary information can be delivered to a customer's smartphone. These information can be special electronic coupons, join brand member club's invitation, special goods and so on.

　　To collect advertising messages in a flexible and sensitive manner, combining the best performance of all advertising media. Today's technology enables digital signage owners to provide significant, measurable advertising effects at any time.

The digital signage market offers new business opportunities for satellite operators

 

　　If the phone is the "fourth screen" of information, digital signage is the "fifth screen". Digital signage is being touted as a major emerging advertising market, IP66 and it is also providing new market opportunities for satellite operators.

　　Digital signs have centrally controlled displays designed to deliver information such as notifications, entertainment, merchandising and advertising to target groups. Although digital signage is similar to a TV device in a bar, it is not a traditional broadcast model. Digital signage is designed specifically for display screens and audiences, touch screen monitor which can be installed anywhere. Moreover, thanks to the decline in the price of LCD screens, the popularity of broadband and the demand for new advertising revenue, there are many factors.

　　Dispersed market

　　For now, digital signage marketing is not easy. At first, sunlight readable advertisers in their annual media budgets are not sure whether digital signs count as "online media advertising" or "offline media advertising." Meanwhile, panel PC the market for digital signs is so fragmented that it is hard to give customers a clear answer. As a result, the current hype about the attractive digital advertising opportunities available to digital signage has been overblown.

　　However, digital signage also has many obvious advantages, especially in the case of the display, which can connect directly with consumers via SMS and bluetooth. Digital signage operators claim that digital signage is lower than other forms of media each time it is associated with a user's fee (CPM). The NSR says that CPM will be lower as the number of digital signage displays to a certain number.

　　Another key advantage of digital signage, All in one computer which is also particularly attractive to satellite operators, is the cost of running a digital signage network. Recently from the NSR a survey report on digital signage, for the cost of running a digital signage network has carried on the simple calculation, the cost including CPE (display, media player, connected devices and the AV cable) cost, high speed Internet laid (server and the formation of high speed network software) cost, installation cost, and the overhead cost of each year, such as network bandwidth cost and maintenance cost, etc.

　　Of course, the final actual cost is also related to the number of screens and places to place them. If each screen can be calculated by the average life span of more than 10 years, the deployment of each screen cost between $2300 and $3200 - that is, if the average site deployment of 3 ~ 4 screens, so the cost of each site for $7000 to $10000.

　　In terms of connection cost, NSR compares two different transmission modes. They are two - way terrestrial transport (two-way) and dvb-s2 (dvb-s2) and land-to-earth transmission. The NSR found that if there were more than 4,500 screens in the network, the cost of satellite transmission per display would be lower than that of the ground, and the more screens, the lower the cost.