Should Alibaba do business in the US and go global?

下面为大家整理一篇优秀的essay代写范文 --Should Alibaba do business in the US and go global?，文章讲述1999年，阿里巴巴网络技术有限公司（以下简称阿里巴巴集团）由18位以马云为首的创始人在中国杭州创立。他们认为，互联网可以创造一个公平的竞争环境，中小型企业可以通过科技创新来扩展业务，并在参与国内或全球市场竞争中获得更有利的地位。

Should Alibaba do business in the US and go global?
Introduction
In 1999, Alibaba Network Technology Co., Ltd., hereinafter referred to as Alibaba Group, is founded by 18 founders headed by Ma Yun in Hangzhou, China. They believe that the Internet can create a fair competition environment and small and medium-sized enterprises can expand their business through scientific and technological innovation and obtains a more favorable position in its participation in the domestic or global market competition. (Alibaba Group, “About Us”)[ Introduction of Alibaba Group: http://www.alibabagroup.com/cn/about/overview. Accessed on the 9th of January, 2016.]
Alibaba Group operates a number of businesses. In addition to business and services, the Company also obtains support for business ecosystem from the associated companies. Business and associate companies’ business include Taobao, Tmall, Juhuasuan, Aliexpree, Alibaba international trading market, 1688, Alimother, Alicloud, Ant Financial, Rookie Network, etc.. (Alibaba Group, “Business Scope”)[ Business Scope of Alibaba Group: http://www.alibabagroup.com/cn/about/businesses. Accessed on the 9th of January, 2016.]
On September 19 in 2014, Alibaba Group officially listed on New York Stock Exchange. (BBC news, 2014) The stock code is BABA and founder and chairman of the board of directors is Ma Yun. In the year of 2014, Alibaba’s total revenue is RMB 76.2 billion and net profit is RMB 24.32 billion.
However, Alibaba’s global development has great opportunities and potential difficulties.
Research findings
Alibaba has been listed on the United for more than one year, but it has not reached the original expectation, which can be reflected in two dimensions.
On the one hand, Alibaba’s stock price has slumped by a large margin from 120 dollars to 58 dollars. As the largest IPO on New York Exchange, it has made the investors disappointed.
On the other hand, Alibaba has not implemented its strategic plan. Alibaba should become an important player in the Internet, but it has not made further progress in Internet industry in the United States. Meanwhile, cloud computing should be an important aspect to promote the future valuation of Ali, but it has not achieved a leapfrog progress.
In a short summary, Alibaba should find another effective way to compete with other giant companies in the Internet industry.
Analysis
SWOT Analysis for Alibaba
Strengths Weaknesses
-Excellent management team
-Having a leading position in the domestic e-commerce market
-Having a certain degree of brand awareness
-Overall layout in different industries
-Excellent services -Business platform is huge and messy and information quality is not high
-Ability to create value for customers is becoming weaker
-Pace of development is slow
-Operation model is easy to be imitated
Opportunities Threats
-B2B market development space is very large
-Entering the PC industry
-The legal system is becoming more and more perfect -Competition from the opponents in the United States
-The business model has a huge pressure due to the operation in China and the United States
-Continuous supervision from the authorities in the United States
Opportunities according to SWOT Analysis for Alibaba
Through the listing, Alibaba realizes the enterprise asset securitization, which greatly enhances the liquidity of its assets. It not only provides channels for the shareholders of the company to sell equities to obtain to huge profits, but also makes use of stock options as a tool of long-term incentive means to ensure the relative stability of the enterprise human capital personnel in the future. In addition, as the largest IPO on the New York Stock Exchange in history, its market value has exceeded that of Facebook and become second only the second largest Internet Company second to Google, which will bring great attention effect to Alibaba. The listing can enhance its reputation in overseas, strengthen the brand value and accumulate intangible assets, which has created favorable conditions for further exploration in the international market.
Threats according to SWOT Analysis for Alibaba
Alibaba will be faced with many challenges. Firstly, Alibaba's main business like Taobao, Tmall and Juhuasuan, has a serious problem of selling fake goods. In the United States, the protection of intellectual property rights is a focus and selling fake goods will seriously affect Alibaba’s market image, leading to the slump of the stock price. Therefore, solving the problem of fake goods online mall is the priority of Alibaba.
Porter’s 5-forces Model
For strategic environmental analysis, Michael Porter's Five Forces Model can be applied to carry out the analysis. According to Michael Porter's Five Forces Model, there are five forces in the industry: threat of potential entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitutes and industry rivalry.[ Porter's 5-forces Model: http://www.alibabagroup.com/cn/about/overview. Accessed on the 9th of January, 2016.]

Firstly, new entrants will join in the era of electronic commerce and the barriers to entry are not high. In the era of e-commerce business model, due to the rapid development of technology and progress, a lot of emerging industries have turned up, especially the emergence of virtual economy and the emergence of virtual society. The exchange of information through the Internet directly affects the traditional industries. In the face of this new force, in order to maintain the profitability of the past, Alibaba must accelerate the ability of learning and innovation and timely adjustment of enterprise strategic business direction.
Secondly, customers' bargaining power is strong in the era of electronic commerce and bargaining power of suppliers in the United States is low. Electronic communication is a bright spot in the era of electronic commerce and the transmission and exchange of information has become instant. So the information of instant communication is easy to break the price difference among suppliers’ like Wal-Mart, eBay and Amazon, which has enhanced the customer's bargaining power and reduce Alibaba’s profit margins. Alibaba needs to constantly rely on the product differentiation efforts to maintain strong profit ability from different levels and the degree of stimulation personalized demand pattern to expand profit space and the channel.
Thirdly, power of alternative products is strong in the era of e-commerce like Wal-Mart, eBay and Amazon. With the emergence of the Internet and electronic communications, people's work and life habits have been changed. Faced with this situation, Alibaba should provide additional unique services to survive in the market with fierce competition in the United States.
Fifthly, the competition in the e-commence is fierce. Alibaba has successfully rooted in China. When entering the global competition, it will also face powerful competitors with competitive advantages in the United States. For Amazon, eBay, Wal-Mart, they are the existing business tycoons in the United States and Alibaba is a strong competitor in the international market. For Google and Facebook, Alibaba will not only compete with them investing in emerging companies but also obtaining profits that initially belong to them. PayPal, Google Wallet and Apple Pay will also lay empahsis on Alibaba, because Alipay’s success in China has become a strong threat to them.
Cost-Benefit Analysis
After Sarbanes Oxley Act in the United States, the regulation for listed companies is so strict that results in high operating costs. Listed in the United States, Alibaba will face strict regulations and supervisions. Once the various types of investors found that the company has improper behaviors, they often take the approach of collective action. Therefore, Alibaba needs to bear the additional regulatory risk and pressure in the daily operation and management. From the cost-benefit analysis, Alibaba needs to find a good way to balance the cost and revenue.
Conclusion
Alibaba is the largest IPO on New York Exchange, but it also faces with a lot of difficulties. During the one year listing in the United States, it has not performed in a good manner. From SWOT analysis, Porter’s 5 force model and cost-benefit analysis, it can be inferred that the Company has encountered great obstacles from the competitors and government supervisions in the United States. Therefore, the Company should find a better way to solve the dilemma and ensure sound operations in the United States.

Supporting documents
Alibaba: Chinese retailer to list on New York stock exchange
http://www.bbc.co.uk/news/business-29258567. Accessed on the 9th of January, 2016.
Alibaba: Why It Could Fall 50% Further
http://www.barrons.com/articles/alibaba-why-it-could-fall-50-further-1442036618. Accessed on the 9th of January, 2016.
Alibaba just made a 'very strategic move' in the US
http://www.businessinsider.com/r-alibaba-opens-first-us-cloud-center-enters-hotly-contested-market-2015-3. Accessed on the 9th of January, 2016.

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