Does the media have a great influence on who we become

下面为大家整理一篇优秀的essay代写范文 -- Does the media have a great influence on who we become，文章讲述在很大程度上，媒体在塑造我们的生活中确实起着重要作用，尤其是在这样的先进社会中。当我还是个孩子的时候，广告似乎并不那么受欢迎。我不记得了，因为当我们打开电视机或沿着街道行走时，突然到处都是，除非我们睡着了。我清楚地记得，在我小时候和父母一起看电影的时候，电影中没有太多的渗透广告，但是现在我无法在剧院里找到没有广告的电影。但是，我认为媒体造就了我们有点夸张。我不能否认媒体对人们的生活方式产生了巨大影响，但是每个人都是一个独立的个体，除非他或她在某种程度上没有得到充分发展，否则他们将拥有独立的判断力。因此，只有我们坚持自己的信念或基本原则，才有可能避免媒体的操纵。

 

 

Barnouw ends The Sponsor with “While we make our media, our media make us”, which is an insightful opinion to me. Simply, I think it means that we invent media but media makes big influence on what kind of a person we turn into.

To much extent, media does play an important role in shaping our lives, especially in such advanced societies. When I was a kid, advertising seemed not so popular. I don’t remember since when it suddenly appeared everywhere whenever we opened the TV sets or walked along the street except when we were asleep. I clearly remember there were not so many permeated ads during films when I was a kid watching movies with my parents, but now I can’t find a single movie without ads in the theatre. However, I think it’s a little big exaggerating to say that media make us. I can’t deny that media have huge impact in people’s way of life, but every person is an independent individual, who is endowed with independent judgement unless he or she is not fully developed in some way. So only if we are insistent in our own beliefs or basic principles, it’s not hard to avoid media’s manipulation.

Barnouw criticized media successfully revised “Our traditional tenets of our society” (98). He thinks that “the preemption of the schedule for commercials ends has put lethal pressure on other values and interests” (95). The popularity of advertising industry totally changed our traditional when various kinds of products were produced to turn whatever natural things into unnatural while others products were created again to correct the unnaturalness. To Barnouw, it’s ridiculous for people with curly hair to straighten hair while straight-hair ones to curl their hair. I am very impressed by the example. When China first began the opening and reforming policy, many female flushed to the barber shops to curl their hair and dye them into blonde. All of  a sudden, blonde or red hair were the features of fashion. Now black hair gradually becomes the main stream in China.

I also think that Barnouw’s criticism still applies in relation to today’s media environment and even applies in a more deeper level. I assume Guangzhou Evergrande F.C. is not a too strange football team to the world since it made such a breakthrough in China’s football history by winning the first place last year. I myself am not a big fan of football but an ad of Evergrande ice water has left me the most impression. It says Evergrande is not a maker of purified water but a porter of the Grand Nature, then the ad shows us a film of an engineer searching water in a famous snowy mountain. It’s just like what Barnouw says in the book --Human beings first have very healthy water to drink but most of the water is polluted because of the industrial development, but now, please don’t worry, because Evergrande will help correct it!

Response

It’s true we think we control what we watch but somehow we are controlled by the sponsors. I totally agree with you that sometimes we are allured to buy stuff before we realize it and many advertisements directly influence how we live our lives. It’s also annoying even if we choose not to watch the ads but they would be directly sent to us without our permission. However, I don’t quite agree with “what we must fault is the fact the system”, which you cite from the book. I do think the sponsors and the broadcasters depend on each other to survive in many ways, but I don’t think the system is the only to blame. In my opinion, the system is also the product of human beings. So every party involved shoulders the same responsibility.

 

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