本篇英国essay代写-Gender Analysis讲了在Skyy Vodka的广告中，所涉及的从属技巧是强调性特征来吸引广告受众。中央的形象是一个穿着漂亮衣服的女人，一个白色的衣服，露出脖子和高跟鞋，坐在地上的垫子上。本篇essay代写由51due代写平台整理，供大家参考阅读。
In this article, two ads with women as the central image will be analyzed, concentrating on how they construct meanings around gender.
In the ad of Skyy Vodka, the techniques of subordination involved are the emphasis of sexual feature to attract ad audience. The central image is a woman with beautiful dress and a white dress with a revealing neck and high-heeled shoes who sat on the mat on the ground. "Sexy" is a proper world to describe the woman. When the adjective “sexy” is used to refer to a person, it mainly refers to the emphasis of prominent gender characteristics of women. It is obvious in this ad. It was a woman full of sexual signs, such as bright red slip covered with red lipsticks, wide breasts and buttocks. The low cut dress with a v collar reveals half of the chest even if she did not bent over, and the young and beautiful woman tossed towards the audience with a seductive smile. The photographer's close-up shooting technique of the ad stirs the strong stimulation of the audience's senses again and again at the young woman’s chest, waist, buttocks. And a careful examination will reveal a tie of a male figure at the left part of this part ad, which is grasped by the young woman in the center of the print ad, who held the bottle of vodka.
Meanings embedded in these representations are the viewing of female body as a sort of consumer goods in the patriarchal system, whether from the perspective of product consumption, or from the social and cultural symbolic meaning. This Advertisement has clearly used female images and bodies to promote their products, this woman has been created as objects of desire that symbolized, and stereotypes of women's sexy image after drinking the Skyy Vodka. This fully shows the materialization and manipulation of the female body in the patriarchal society. Also, the commodity exchange of consumer society has become a symbolic exchange, and the product becomes a commodity symbol (Poster, 2001). This means that the consumption of a commodity constitutes the identity and symbol of the consumer’s status and social relationship. In this sense, it is usually the social discourse construction of women as a sort of consumer goods. Therefore, the consumption process is full of power politics of male.
The gender identity is represented even naturalized with the exaggerated reflection and reinforcement of social relationship in the real life and objectification of women. The image of women in the advertisement is derived from the social and cultural traditions, namely the established social relations---the subordination of woman under men. They are just like objects, which “have no interest, no feelings, and no desires” (Jhally,1989, p.7) and objectification itself is a pleasurable part of sexuality (Jhally, 1989, p.9). The existence of women in the ads is just to meet the desire of the patriarchal society. She is an object to be exploited, resulting in the materialization and alienation of women. The above analysis shows that the female body is alienated and materialized in the consumption process, and is imagined, expressed and connected fixedly with the specific product by the social center of the male power.
Gender Analysis of Elizabeth Arden
In the ad of red door of Elizabeth Arden, the techniques of subordination is the use of woman’s body as a symbol of brand targeting the women consumers. The women in the central of this print ad put a kind of attractive posture with her hands on her hips. She has some curly hairs. She wears a tight dress in bright red color. A large area of her upper body above her breast is exposed. Also, her main sexual features are stressed as a result of such tight clothes. On her dress, a pattern of a lot of small cubes is printed in the middle of her dress, which is very obvious and outstanding. And a close look of the logo and text at the bottom of this print ad reveals that this pattern is the logos of the brand Elizabeth Arden. The sign that this beautiful and fashionable women stands for is more clear. The audience will have a kind of sensory experience. It is hard to imagine such shape posed by a man. This difference is caused by the different perceptions of gender roles.
Meanings embedded in these representations are that it is possible for women to become beautiful, elegant, attractive and confident only when they have access to certain products and women are supposed to be beautiful by imitating the images in the print ad. That is, the meaning of the image given to women in the advertisement implies or entices women to identify with this meaning / identity. With the advertising centering on the female image, people's vision is widely associated with the female body image. Advertisement produces female "self" myths, believing that advertising and advertising products are filled with female body worship, or feminine model (Baudrillard, 1998). There are a variety of female pattern and codes to lure women to consume themselves.
The gender identity is represented even naturalized by the reproduction and redefining of women’s proper role in the society with combined use of words, images, and symbols. At first, the woman in the ad is beautiful with carefully deigned hairstyle , which is the ideal image of a lot of women. Women are controlled as target consumers. Women's image is often associated with the beautiful body, and have no association with work, technology, wisdom, and outdoor activities, which is a negative and serious representation of the meaning of women; Just as Banet-Weiser remarks in “Branding consumer citizens”, the so-called women reductionist is a mask in the 21st century and women still needs artifact to compete as long as they are still imposed under the patriarchal system, which leads to the commodification of women and different types of women are just seen as different types of products(p.21). Not only the traditional social discourse about women has been re-produced and further strengthened through market planning and product sales, but also the reproduction of the female image in advertising of this product also implies the meaning of women. And through women's purchase, consumption and use of products, that meaning of gender identity can be achieved finally.
Reference lists
Ads Link. (2016).
Banet-Weiser, S.(2012). “Branding consumer citizens” . Authentic TM
Baudrillard, J., (1998).Consumer Society: Myths and Structure. London: Sage Publications
Poster, M (Ed.). (2001).Baudrillard: Selected Writings. Stanford University Press,
Jhally, S. (1989). “What’s wrong with a little objectification”. Advertising, Gender and Sex.
要想成绩好，英国论文得写好，51due代写平台为你提供英国留学资讯，专业辅导，还为你提供专业英国essay代写，paper代写，report代写，需要找论文代写的话快来联系我们51due吧。—Ace
In this article, two ads with women as the central image will be analyzed, concentrating on how they construct meanings around gender.
In the ad of Skyy Vodka, the techniques of subordination involved are the emphasis of sexual feature to attract ad audience. The central image is a woman with beautiful dress and a white dress with a revealing neck and high-heeled shoes who sat on the mat on the ground. "Sexy" is a proper world to describe the woman. When the adjective “sexy” is used to refer to a person, it mainly refers to the emphasis of prominent gender characteristics of women. It is obvious in this ad. It was a woman full of sexual signs, such as bright red slip covered with red lipsticks, wide breasts and buttocks. The low cut dress with a v collar reveals half of the chest even if she did not bent over, and the young and beautiful woman tossed towards the audience with a seductive smile. The photographer's close-up shooting technique of the ad stirs the strong stimulation of the audience's senses again and again at the young woman’s chest, waist, buttocks. And a careful examination will reveal a tie of a male figure at the left part of this part ad, which is grasped by the young woman in the center of the print ad, who held the bottle of vodka.
Meanings embedded in these representations are the viewing of female body as a sort of consumer goods in the patriarchal system, whether from the perspective of product consumption, or from the social and cultural symbolic meaning. This Advertisement has clearly used female images and bodies to promote their products, this woman has been created as objects of desire that symbolized, and stereotypes of women's sexy image after drinking the Skyy Vodka. This fully shows the materialization and manipulation of the female body in the patriarchal society. Also, the commodity exchange of consumer society has become a symbolic exchange, and the product becomes a commodity symbol (Poster, 2001). This means that the consumption of a commodity constitutes the identity and symbol of the consumer’s status and social relationship. In this sense, it is usually the social discourse construction of women as a sort of consumer goods. Therefore, the consumption process is full of power politics of male.
The gender identity is represented even naturalized with the exaggerated reflection and reinforcement of social relationship in the real life and objectification of women. The image of women in the advertisement is derived from the social and cultural traditions, namely the established social relations---the subordination of woman under men. They are just like objects, which “have no interest, no feelings, and no desires” (Jhally,1989, p.7) and objectification itself is a pleasurable part of sexuality (Jhally, 1989, p.9). The existence of women in the ads is just to meet the desire of the patriarchal society. She is an object to be exploited, resulting in the materialization and alienation of women. The above analysis shows that the female body is alienated and materialized in the consumption process, and is imagined, expressed and connected fixedly with the specific product by the social center of the male power.
Gender Analysis of Elizabeth Arden
In the ad of red door of Elizabeth Arden, the techniques of subordination is the use of woman’s body as a symbol of brand targeting the women consumers. The women in the central of this print ad put a kind of attractive posture with her hands on her hips. She has some curly hairs. She wears a tight dress in bright red color. A large area of her upper body above her breast is exposed. Also, her main sexual features are stressed as a result of such tight clothes. On her dress, a pattern of a lot of small cubes is printed in the middle of her dress, which is very obvious and outstanding. And a close look of the logo and text at the bottom of this print ad reveals that this pattern is the logos of the brand Elizabeth Arden. The sign that this beautiful and fashionable women stands for is more clear. The audience will have a kind of sensory experience. It is hard to imagine such shape posed by a man. This difference is caused by the different perceptions of gender roles.
Meanings embedded in these representations are that it is possible for women to become beautiful, elegant, attractive and confident only when they have access to certain products and women are supposed to be beautiful by imitating the images in the print ad. That is, the meaning of the image given to women in the advertisement implies or entices women to identify with this meaning / identity. With the advertising centering on the female image, people's vision is widely associated with the female body image. Advertisement produces female "self" myths, believing that advertising and advertising products are filled with female body worship, or feminine model (Baudrillard, 1998). There are a variety of female pattern and codes to lure women to consume themselves.
The gender identity is represented even naturalized by the reproduction and redefining of women’s proper role in the society with combined use of words, images, and symbols. At first, the woman in the ad is beautiful with carefully deigned hairstyle , which is the ideal image of a lot of women. Women are controlled as target consumers. Women's image is often associated with the beautiful body, and have no association with work, technology, wisdom, and outdoor activities, which is a negative and serious representation of the meaning of women; Just as Banet-Weiser remarks in “Branding consumer citizens”, the so-called women reductionist is a mask in the 21st century and women still needs artifact to compete as long as they are still imposed under the patriarchal system, which leads to the commodification of women and different types of women are just seen as different types of products(p.21). Not only the traditional social discourse about women has been re-produced and further strengthened through market planning and product sales, but also the reproduction of the female image in advertising of this product also implies the meaning of women. And through women's purchase, consumption and use of products, that meaning of gender identity can be achieved finally.
Reference lists
Ads Link. (2016).
Banet-Weiser, S.(2012). “Branding consumer citizens” . Authentic TM
Baudrillard, J., (1998).Consumer Society: Myths and Structure. London: Sage Publications
Poster, M (Ed.). (2001).Baudrillard: Selected Writings. Stanford University Press,
Jhally, S. (1989). “What’s wrong with a little objectification”. Advertising, Gender and Sex.
要想成绩好，英国论文得写好，51due代写平台为你提供英国留学资讯，专业辅导，还为你提供专业英国essay代写，paper代写，report代写，需要找论文代写的话快来联系我们51due吧。—Ace
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