本篇英国paper代写-The Buying and Selling of Teenagers介绍了青少年的营销策略,一个非常有趣的策略。 Quart提到,美国青少年杂志试图向孩子们传达一个信息,世界各地的青年都对消费和物质主义感到疯狂,本篇paper代写由51due英国代写平台整理,供大家参考阅读。
In the Chapter 1 in Branded: The Buying and Selling of Teenagers by Quart, it talks about the marketing strategies towards the teens. One concept is very interesting. Quart mentioned that American teens magazines tries to send a message to the kid that youth all over the world are not only crazy about consuming and materialism but also consume in a similar way, leading to the erosion of national identity (p.6). This idea is also in consistent with my daily experience. In china, one largest crowd in the shopping mall is teens. Most teens are mostly frequently seen wearing new balance or Nike shoes. Quart also said that marketers invented the teens market after world war ii (p.7). I agree this idea, as there used to be the specialized production for kids and adults. But teens between the childhood and adulthood find it embarrassing to fit into the market of either kids or adults.
Quart, Chapter 1 in Branded: The Buying and Selling of Teenagers
In the Introduction part in No Logo by Klein, Klein wrote that the title of the book--- No Logo is to reflect and capture an Anticorporate attitude which he see emerging among many young activists (p.8). This is a quite exciting and aggressive idea. But it leads me to wonder: why people are still fooled by advertising and driven by consumerism in fact even if they have already realized the problems within the advertising. For example, I know that excessive consumption and being attracted by the images in the magazines are stupid, but I can help to like it and buy it. And he believed that if the truth of global logo and advertising is found out one day, there may be some political opposition from the blinded pubic (p.8). And it is a long term task as currently, the criticism of global logos is manly ethical problems.
Klein, Introduction, Chapter 1 and Chapter 2 in No Logo
Response:
Hi Ashley,
You think that the only motive of a corporation’s marketing department is to sell a product by choosing to sponsor a school. And also you talked about the harms of such sponsor as goals of a school are inherently at odds with those of a corporate sponsor by citing academic works. I partly agree with you idea and find it convincing to me. But the question is that without the fund at the beginning, children may not have the opportunity to have a football games only, if to rely only on the limited funding of government and schools. This practical consideration is the reasons for such sponsorship could exist for such a long period of time. It is very difficult to solve such conflicts indeed. And also, I think that you idea of “marketers are also selling lifestyles and self-image” is rather an excellent one. It reveals a deep influence of ads to teens.
Hi Elizabeth,
I think that you have listed very complete and comprehensive harms of ads to the teens: encouraging everyday consumer behavior, teens overall image, and the view of their communities. And I agree with your opinion on the role of new media in this marketing. New media has worked to enhance this effect of intrusive marketing, as you call them. As for the second question, you mentioned a very important concept: blatant manipulation. This can explain why the strategy does not seem moral. Before reading your post, I never associate it with blatant manipulation, and find it hard to link it with immoral behavior. You remind me that those marketers in fact are controlling teens, including their view of the world and person around them. It is a quite deep and inspirational idea.
要想成绩好,英国论文得写好,51due英国代写平台为你提供英国留学资讯,专业辅导,还为你提供专业英国essay代写,paper代写,report代写,需要找论文代写的话快来联系我们51due吧。—Ace
In the Chapter 1 in Branded: The Buying and Selling of Teenagers by Quart, it talks about the marketing strategies towards the teens. One concept is very interesting. Quart mentioned that American teens magazines tries to send a message to the kid that youth all over the world are not only crazy about consuming and materialism but also consume in a similar way, leading to the erosion of national identity (p.6). This idea is also in consistent with my daily experience. In china, one largest crowd in the shopping mall is teens. Most teens are mostly frequently seen wearing new balance or Nike shoes. Quart also said that marketers invented the teens market after world war ii (p.7). I agree this idea, as there used to be the specialized production for kids and adults. But teens between the childhood and adulthood find it embarrassing to fit into the market of either kids or adults.
Quart, Chapter 1 in Branded: The Buying and Selling of Teenagers
In the Introduction part in No Logo by Klein, Klein wrote that the title of the book--- No Logo is to reflect and capture an Anticorporate attitude which he see emerging among many young activists (p.8). This is a quite exciting and aggressive idea. But it leads me to wonder: why people are still fooled by advertising and driven by consumerism in fact even if they have already realized the problems within the advertising. For example, I know that excessive consumption and being attracted by the images in the magazines are stupid, but I can help to like it and buy it. And he believed that if the truth of global logo and advertising is found out one day, there may be some political opposition from the blinded pubic (p.8). And it is a long term task as currently, the criticism of global logos is manly ethical problems.
Klein, Introduction, Chapter 1 and Chapter 2 in No Logo
Response:
Hi Ashley,
You think that the only motive of a corporation’s marketing department is to sell a product by choosing to sponsor a school. And also you talked about the harms of such sponsor as goals of a school are inherently at odds with those of a corporate sponsor by citing academic works. I partly agree with you idea and find it convincing to me. But the question is that without the fund at the beginning, children may not have the opportunity to have a football games only, if to rely only on the limited funding of government and schools. This practical consideration is the reasons for such sponsorship could exist for such a long period of time. It is very difficult to solve such conflicts indeed. And also, I think that you idea of “marketers are also selling lifestyles and self-image” is rather an excellent one. It reveals a deep influence of ads to teens.
Hi Elizabeth,
I think that you have listed very complete and comprehensive harms of ads to the teens: encouraging everyday consumer behavior, teens overall image, and the view of their communities. And I agree with your opinion on the role of new media in this marketing. New media has worked to enhance this effect of intrusive marketing, as you call them. As for the second question, you mentioned a very important concept: blatant manipulation. This can explain why the strategy does not seem moral. Before reading your post, I never associate it with blatant manipulation, and find it hard to link it with immoral behavior. You remind me that those marketers in fact are controlling teens, including their view of the world and person around them. It is a quite deep and inspirational idea.
要想成绩好,英国论文得写好,51due英国代写平台为你提供英国留学资讯,专业辅导,还为你提供专业英国essay代写,paper代写,report代写,需要找论文代写的话快来联系我们51due吧。—Ace