Essay代写：Financing options for listed companies

下面为大家整理一篇优秀的essay代写范文- Financing options for listed companies，供大家参考学习，这篇论文讨论了上市公司的融资选择。在上市公司的融资选择影响因素方面，股权融资实际的低成本、特殊股权结构和不成熟的债券市场是上市公司偏好股权融资的根本原因，再融资政策的导向作用也是造成上市公司不合理再融资行为现象的重要原因之一。另一个影响因素是目前存在的高资产负债率，上市公司在上市前所具有的过度负债的不合理资本结构促使其在上市后偏好股权融资来降低资产负债率。上市前的高负债率的资本结构往往会影响上市公司的融资决策，并且可能会带有一定盲目性。

The capital market develops with the development of the economy, the stock and bond markets are developing continuously, and the economic growth rate is a little weak. However, the trial of science and technology innovation board and the implementation of registration system are bound to bring a new wave of competition in the capital market. In this context, corporate financing, as a necessary condition for the continuous operation and scale expansion of an enterprise, is of self-evident importance to the orderly development of the capital market. As an important part of China's market economy, the financing choice of listed companies after listing is very important to the development of China's economy.

China's capital market is booming because the government attaches great importance to capital market, and listed companies are springing up like mushrooms. The establishment was announced by President xi jinping at the opening ceremony of the first China international import expo (ciie) on November 5, 2018. It is a new section independent of the existing main board market, and a pilot registration system will be carried out in this section, bringing a new atmosphere of reform to the capital market. With the further deepening of China's capital market and economic reform, China's market economy is gradually moving towards prosperity, and the capital market will usher in a healthy new atmosphere with the beginning of science and technology innovation board and registration system. Large and small listed companies emerge in an orderly manner to promote steady economic development. However, in the current economic situation, the operation of listed companies can not only rely on the resources of enterprises, but also need financing to create more benefits. As one of the three major decisions of financial management, financing decision is an important aspect that affects the operation of listed companies and an important guarantee for the orderly and healthy development of listed companies. Listed companies will become increasingly important in the social economy. However, the financing choice of listed companies is of vital importance not only to the fund demand of its own scale development and operating efficiency, but also to the stock market and even to the economic development needs.

Foreign experts and scholars have been updating relevant theories on the financing structure of listed companies. In 1952, David Durand put forward three classical capital structure theories, namely, net income theory, net operating income theory and traditional theory. In 1958, the MM theorem proposed by American economists modigliani and miller also became a classic in financing theory for a time, paving the way for later theoretical research. Although the MM theorem was established under very ideal conditions and divorced from reality, its position in financing theory is indelible. Later, many economists revised MM theorem and made innovations from the aspects of enterprise capital structure and enterprise value, and put forward the so-called "balance theory", miller model and new comprehensive theory. However, due to the particularity of China's economy, these theories are often not applicable.

China's listed companies have a strong preference for equity financing. They took 397 valid samples and conducted a questionnaire survey on the financing methods of companies after listing, among which 380 companies participated in the questionnaire, and concluded that about three-quarters of enterprises preferred equity financing. In order of the cumulative amount of financing, it can be concluded that: short-term borrowing -- profit retention -- rights offering -- long-term borrowing -- issuing new shares -- issuing ordinary corporate bonds -- issuing convertible bonds -- other order. Financing of listed companies in China in terms of raising, relative follows the pecking order theory, the tendency to prefer using endogenous financing, but also exist in equity financing higher than bond financing and the characteristics of short-term borrowing amount ranked first, it may be that the short-term financing long-term financing easier in operation, the enterprises have to make short-term loans by operating pressure.

Another current situation of listed companies is the serious situation of random change of capital investment. According to statistics, 57.36% of all companies raising funds have changed their capital investment, 60.72% have changed their capital investment after allotment, and 49.47% have changed their capital use after allotment. This shows that China has a very serious phenomenon of changing the purpose of raising funds, which seriously damages the image of listed companies, increases the difficulty of their refinancing behavior, and also increases the risk of investors, and the phenomenon of excessive financing. Listed companies are hungry for money. Many companies are eager to refinance and will put forward secondary financing plans in a very short time after listing. According to statistics, in 2009, a total of 18 companies listed less than a year before they put forward refinancing plans, raising a total of 27 billion yuan, of which 10 have been implemented.

In the factors influencing the financing options of listed companies, equity financing is the actual low cost, the special equity structure and not mature bond market is the root cause of the preference of equity financing of listed companies, and points out the guiding role of refinancing policy that unreasonable refinancing behavior of listed companies is caused by one of the important reasons. Another influencing factor is the current high asset-liability ratio. The unreasonable capital structure of excessive liabilities of listed companies before listing prompts them to prefer equity financing to reduce asset-liability ratio after listing. The capital structure with high debt ratio before listing often affects the financing decisions of listed companies, and may be blind to some extent.

It can be said that Chinese scholars' research on the financing behavior of listed companies has been constantly updated and developed with the changes of The Times, and has certain uniformity. In recent years, the financing volatility of listed companies in China is very high. From the perspective of refinancing, the pattern has also changed from dominated by rights offering to balanced by additional issuance, rights offering and convertible bonds, which is also related to policy orientation. According to the literature read, the academia generally believes that listed companies have obvious preference for equity financing and the development of bond market lags behind. In equity financing, the phenomenon of heavy financing and light dividend is very serious, there are obvious speculation, illegal and illegal problems. In order to better solve the problems existing in the post-ipo financing, we should further study the financing options of enterprises after IPO, understand the current situation and problems of listed companies' financing, so as to strengthen the effective allocation of resources in the economy and society, which is of great significance to the prosperity of China's economic development.

Internal financing avoids the cost of external interest or dividend payment, has no impact on the company's cash flow, and does not generate operating expenses during financing, which is far better than external financing in terms of cost and time. However, a large amount of capital is often needed in production and operation activities, which must be financed by external sources.

Creditor's rights financing is divided into loans and bonds. The borrowing procedure of the bank is simple, the financing cost is low, but the interest is high, and the repayment and interest payment pressure of the enterprise is great. Corporate bonds refer to the debenture issued by the company and promise to repay the principal and interest within the agreed time. The interest is lower than that of bank loans, but the indirect cost and time cost are high. At present, China's bond market is in a period of booming development, and the status of bond financing in corporate financing is gradually improving. Similarly, borrowing and bonds increase risk as well as leverage.

Equity financing means that a company issues shares in the stock market for financing. At present, there are additional issues, rights issues and convertible bonds. Compared with debt financing, equity financing has its own advantages. Equity financing funds belong to the company's permanent capital, there is no pressure to repay, and do not have to bear fixed interest costs like bonds, low financial risk, but high issuance costs. In China, however, the real cost of equity financing is low.

For a long time, it has been widely held in the academic circle that listed companies in China prefer equity financing. Equity refinancing has experienced from the initial boom of rights offering to the gradually flourishing private placement financing after the introduction of additional issuance, to the current equity financing situation where additional issuance and convertible bonds are the main and rights offering is the auxiliary.

In April 2019, there were nearly 4,000 listed companies in China. According to the data released by the China securities regulatory commission, equity financing plays an important role in the financing of listed companies in China, and also provides an important guarantee for the continuous operation and development of listed companies in China.

On the other hand, the rapid development of China's securities market in recent years, coupled with policy support and stock market risk fluctuations, the scale of bond financing is also expanding.

Through the analysis, we can see that the financing scale of listed companies in China is developing rapidly. The amount of money raised in China shows a rapid growth trend, especially in the first quarter of 2019, the issuance of new shares accelerated, the amount of money raised in China reached a high point, which is a multiple of the previous year, indicating that China's domestic financing situation is good. On the other hand, the number and scale of listed companies gradually increase. It can be said that after several years of trough, the stock market financing ushered in a new round of prosperity. Equity refinancing is still popular. In terms of bond financing, data show that bond financing is no longer the meagre position in corporate financing decisions, and China's bond market is gradually developing.

Around the 20th century, China's bond market development lags behind, the development of the capital market is not balanced, the bond policy is not perfect lead to the degree of cumbersome problems, which prompted the abnormal order of China's market financing, that is, equity financing is higher than bond financing. Relevant data show that this phenomenon has been continuing since 1995, leading to excessive financing costs. On the other hand, the choice of financing mode is largely restricted by financing cost. Because of poor dividend policy, dividend distribution policy is decided by firmly in control of large shareholders, that is, the dividend return for the cost of equity financing is actually controlled, it is certainly more than the bond matures servicing hard rules more attractive, in our country, there is the actual cost of equity financing low anomaly. Furthermore, the unreasonableness of equity division also makes major shareholders have a preference for equity financing.

Beijing Hualu Baina Film&Tv Inc., founded in 2002, is in charge of state-owned assets supervision and administration under the state council of central enterprises China HuaLu group specializing in film and television planning, investment, production, distribution and performance management of enterprise, the specialty is engaged in the field of digital audio and video technology research, hardware and software application development and information culture industry, cultural industry is the only main business covers the central enterprise of large enterprise groups. The registered capital is 10 million yuan. As of December 31, 2015, the total assets of the company are 4,698,073 yuan and the net assets are 389,919 yuan. In 2015, the net profit reached 266,902,300 yuan. In 2012, hualu baina was officially listed on the shenzhen stock exchange with the securities code of 300291, becoming the first a-share listed film and television company registered in Beijing and the only a-share listed film and television company in Beijing so far.

Analysis of the financing structure of hualu baina, we can see that hualu baina listed in 2012, the actual capital raising 675 million yuan, p/e ratio of 82.46 times, can be said to be a good first, three years after the listing, the net profit growth rate of 5.43%, 21.2% and 78.65%, the overall business performance is good, the profit growth rate is fast. In the three years after the listing, the company has issued additional shares for three times, including two successful ones and one in progress. The total net capital raised by the company is 2.486 billion yuan, with unissued bonds.

Listed before, the rate of assets and liabilities of the company is 49.44%, in line with the economic Suggestions to company asset-liability ratio, in 2015, the asset-liability ratio is only 17%, and liabilities are debt service pressure and high rates of short-term loans, to a certain extent weakened the financial leverage effect, increasing the company's short-term repayment pressure, high interest rates to a certain extent reduces the management benefit, make the resource allocation efficiency is low. The increase in short-term lending may be related to the special short-term funding needs of the industry, but such financing decisions are not very rational in the long run. In addition, a large number of additional shares to a certain extent diluted earnings per share, reduce the profitability of the enterprise, there is suspicion of circle of money.

Listed only a few years, hualu baina has a rapid growth capacity. This enterprise has shown the phenomenon of the rapid increase of secondary new shares after the listing of Chinese enterprises. Of course, this does not negate the great development of bond financing in the financing options of Chinese listed companies after listing. Equity financing in China, despite its corresponding advantages, the role of financial leverage is also cannot be ignored, especially the bond market has entered a boom in recent years, the issue of low interest rates can reduce corporate financing cost, suggested the company appropriately raise the proportion of creditor's rights financing, steadily into the bond market, the average cost of capital at optimum levels, improve the utilization efficiency of financing, and attaches great importance to the dividend policy, at the same time pay attention to avoid dilution caused by operating risk.

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Assignment代写：Statistical analysis in marketing

下面为大家整理一篇优秀的assignment代写范文- Statistical analysis in marketing，供大家参考学习，这篇论文讨论了市场营销中的统计分析。在开展市场营销工作过程当中，运用统计方法能够更好的保证市场信息，在进行分析过程当中具有一定的合理性、科学性、准确性。尤其是运用统计学信息，能够更好的保证企业在进行策划过程当中准确掌握自身产品信息和竞争产品信息。依据市场发展形势和产品信息，能够制定科学合理良好的市场营销方案。

Demand is the guide of behavior. At present, people have different consumption needs. Therefore, only by understanding consumer needs and mastering consumer psychology can they meet different consumption needs and realize the profit purpose, survival and even development of enterprises. A lot of people will buy what they need most when they buy something. After the income level is improved, they will carry out higher level consumption and conduct marketing economic psychological analysis, which can provide a better insight into the direction of the market.

Many consumers will of packaging beautiful, propaganda and star endorsement of the product has good impression, therefore, the psychology in business is based on customer's work in this field, at the time of product design, fully according to the characteristics of the products go on packing, at the time of product promotion, please star, first product good impression to consumers, to increase sales. Moreover, products packaged and promoted by stars can also form brand effect faster and attract more customers.

In the actual link of product flow to consumers, marketers who are good at insight into consumer psychology are more likely to reach their sales expectations. Sales personnel who understand the knowledge of sales psychology and are good at using psychology are more able to attract customers, introduce the product information to customers before they carry out products, and judge customers' psychology accurately according to customers' reactions, and finally complete the transaction.

Communicate effectively. People are born with the ability to communicate, but effective communication needs to be learned. In the sales process, effective communication between sales staff and customers requires good understanding and expression ability of sales staff. When listening to customers' needs, they can judge what customers really want at a deeper level. And recommend the most suitable products to customers, to avoid customers' wrong purchase, spend money to buy satisfactory products. However, it is not enough to rely on the efforts of sales staff for effective communication. People's cognition level is different, so communication deviation will always exist, which can be divided into the following categories:

The first impression of seeing a product has a very direct impact on consumers' first perception of the product and sales staff. If customers have a very good first impression of the product and sales staff, the probability of the customer buying the product will be increased.

Life's impression of the nearest distance between people and things has a great influence on people's first impression of a thing. When people receive two kinds of information about a thing in a short time, they tend to prefer the first information. This is mainly because of the proximity effect. Because of this, people prefer products recommended by acquaintances to those recommended by unfamiliar salespeople. In addition, enterprises can choose a certain period of time for continuous publicity of products to increase people's understanding of products and attract more consumers to buy products. Meanwhile, the brand effect that asks star propaganda and forms, also let consumer be more willing to buy.

In life, if we have a good impression of a person, or like a person, we will have a good impression of the related goods. In marketing, we are more inclined to buy. In fact, the brand effect is also the halo effect. Rational use of this effect can enable sales personnel and consumers to actively and effectively communicate with each other, understand the needs of customers, and try to avoid and eliminate adverse deviations in customers' cognition of products. And build up the understanding that sales staff want customers to build, so that customers are more willing to buy products, so as to create greater value.

Buying motives lead purchasing behavior, the buying motives of people along with the social progress and improvement, demand levels increase with higher standards of living, and the psychological needs of consumers to purchase motivation and buying behavior is very important, the role of psychological needs, consumers' expectations of goods but also in improving, focus on product level is no longer just stay in the commodities themselves but further attention to bring the spirit of feeling, it shows that the modern consumer buying behavior produced change, purchase focus has shifted.

Through the above analysis, we can find that economic and psychological analysis of consumers' consumption behaviors in marketing can not only help us better understand customers' needs and expand sales volume, but also bring more profits to enterprises and enhance their competitiveness. At the same time, enterprises can develop products more in line with customers' psychological expectations, enhance the competitiveness of this product in other similar products, and increase enterprise profits and market share. The application of psychology in marketing not only appears in the sales link, but also runs through the links of product design, packaging and publicity. To this end, enterprises should make full use of psychology's first impression law, recency law and halo effect. At the same time, it is also necessary to train marketing personnel's psychological knowledge, marketing knowledge and communication knowledge to adapt to the development and progress of society. The analytical application of psychology in marketing is a powerful weapon for enterprises to win in today's fierce market competition and seek long-term development.

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英文论文中的举例表达解析

想必留学生们平时在写作英文论文的时候，都会经常遇到需要举例的部分。在中文的表达中，举例可能是非常简单的事情，但在英文论文中的表达，举例却麻烦得很。下面就给大家详细讲解一下英文论文写作中的举例表达。

英文论文中举例的表达方法：such as

常列举同类人或事物中的几个例子。

其典型的表示式为a plural + such as + single instance(s) of the group to which the plural refers。

正确使用的是: The Arts Faculty deals only with humanities subjects such as history and literature.

混淆使用的是: The Science Faculty deals only with the measurable such as physics and seismology.

论文中常出现such as与and so on或etc. 连用, 这是不正确的。

①如 It is noted that the features such as clean cut ratio denoted by Rc , die roll height denoted by Hdr and die roll width denoted by Wdr , and so on (有的出现etc.) , are better than the ones with the other models.

应为 It is noted that the features, such as clean cut ratio denoted by Rc , die roll height denoted by Hdr and die roll width denoted by Wdr , are better than the ones with the other models.

当使用such as时,读者已理解后面接着的会是一些不完整的列举,因此不需加上and so on或 etc. 等。

②因为such as是对前面的复数名词部分起列举作用,若全部列举出,要改用namely,意思为“即”。文章中出现的He knows four languages, such as Chinese, English, Japanese and German,应将such as改成namely(或i. e. )及后面加逗号, 即He knows four languages, namely, Chinese, English, Japanese and German.

③用such as来形容复数名词( the plural)可以放在such与as中间,一般插在被列举事物与前面的名词之间。

英文论文中举例的表达方法：for example

用来举例说明,由它引出介绍普遍概念的例子,使用范围要比such as自由。可以出现在句首、句末或有时可作为独立语,插在句中,不影响句子其他部分的语法关系。

例如, Cryptography operations, for example, decryption or signing, in a given period only involve the corresponding temporary secret key without further access to the helper.

同样for example ( e. g. )表示泛泛地举几个例子,并没有囊括所有的实例,其中就已经包含“等等”,如果再加etc. 或and so on,就画蛇添足了。

如论文中出现的这句话是不当的:Writing instructors focus on a number of complex skills that require extensive practice (e. g. , organization, clear expression, logical thinking, etc. 正确的为e. g. , organization, clear expression, and logical thinking.

英文论文中举例的表达方法：e. g.

是拉丁文exempli gratia的缩写,意思是“举个例子,比如”,等同于“for example”,目的是用例子来说明前面的观点,用法与for example相同。

英文论文中举例的表达方法：i. e.

源于拉丁语,是id est的简略形式。其意思就是“那就是说,换句话说”,等同于“that is, in other words”和“namely”,目的是用来进一步解释前面所说的观点。

正确的用法是Use a comma to enclose ( i. e. , both before and after) the year in a month day year sequence. 而文章中出现的这句The evaluation noted that the employee had frequently exhibited irresponsible behavior ( i. e. , coming to work late, failing to complete projects) ,应该用“e. g. ”而不是用“i. e. ”,因为插入句是对“irresponsible behavior”的列举补充。

英文论文中举例的表达方法：etc.

是et cetera的缩写,意思是“等等”,相当于“and so on”。可用来列举事物,若要列举人,则需用et al. 或用and others。

英文论文中举例的表达方法：et al.

是拉丁文简写。其一为et alibi (以及其他地方) ,相当于and elsewhere;其二为et alii (以及其他人) ,相当于and others。

以上就是关于英文论文写作中的举例表达，希望大家都能把它学会，运用到自己的写作当中。

想要了解更多英国论文写作技巧或者需要英国代写，请关注51Due英国论文代写平台，51Due是一家专业的论文代写机构，专业辅导海外留学生的英文论文写作，主要业务有英国代写、essay代写、assignment代写、paper代写。亲们可以进入主页了解和获取更多关于英国代写以及英国留学资讯，我们将为广大留学生提升写作水平，帮助他们达成学业目标。如果您有英国代写需求，可以咨询我们的客服QQ：800020041。

Paper代写：The Use of Violin in Film Music

本篇paper代写- The Use of Violin in Film Music讨论了小提琴在电影音乐中的运用。在电影音乐艺术中，小提琴是电影配乐中必要的组成部分。小提琴在电影音乐中的运用方式有直接引用式和量身定做式。直接引用式就是将原有的小提琴音乐作品直接套用至电影中，这样的音乐作品使观众一下就能找到作品的原型并联系到原有小提琴作品固有的情感表达，并更为直接的产生情感共鸣。量身定做式则要求作曲家创作出与电影主题相符合的电影音乐作品，这种方式难度大，要求高。本篇paper代写由51due代写平台整理，供大家参考阅读。

Known as the queen of Musical Instruments, the violin is a high-pitched instrument with great emotional tension and difficult playing skills despite its small size. Violin timbre is beautiful, the sound is melodious, sonorous excitable, endowing notes with endless life appeal. Violin music has always been favored by composers and directors because of the unexpected effects of appropriately using violin elements in the film. The development of centennial film industry is from black and white to color, from silent to sound, and now to the creation and application of violin materials in music. Throughout the music art of Chinese and foreign films, the violin has irreplaceable become a necessary part of the film soundtrack.

Music for the film is the most basic and important form of expression in music. Following the development of the story, there are ups and downs. Adding music to specific or necessary scenes and fragments has become a crucial link in film art creation. It is not only used to render the plot and foil the environment, but also can effectively promote the plot to trough, smooth, high tide and other changes and development. Violin is widely used for its unique advantages. In the film music, the violin is used in two ways:

Direct quotation refers to the original violin music works directly applied to the film. Such music works enable the audience to find the prototype of the works and connect with the inherent emotional expression of the original violin works, and generate more direct emotional resonance. In with you, a 2002 film by Chen kaige, a young violinist tells the story of his growing up to become a famous violinist. Violin music runs throughout, and closely around the theme of the film "family", "teachers and students" and other development. Among them, a large number of popular violin classics are used. At the beginning of the film, a song of the wanderer pours down from the bow of a pregnant woman who is about to give birth in the town and asks xiao chun to "inspire" her. It's good to use it in film clips, where the fluster around a pregnant woman delivering a baby is indirectly revealed through xiao chun's virtuosity. Violin music combines specific movie scenes and story plots, endowing the characters with more meaning and emotions, and endowing them with joys and sorrows.

This way requires the composer to create music works in line with the film theme, which is difficult and demanding. Film score needs to create music works in line with the film picture, story development, character dialogue and other factors. Therefore, music of this kind of film has higher requirements on the composer in terms of melody, rhythm, orchestration and timbre. Spielberg's 1993 film schindler's list, in which the most classic music is the original music written by composer Williams, and the violin song schindler's list of the same name. On the basis of the jewish nation music, the melody of the music tells the history of fascist brutal oppression and massacre of jews by playing the violin solo. The melody is sometimes high-pitched and bright, as if howling and Shouting loudly, and sometimes low and melancholy, as if talking about the helpless resistance, showing incisively and vividly the bitter tragedy that the jewish nation in the film was oppressed and unable to resist and was finally brutally killed. Excellent film music works perfectly combine music and pictures, so that the audience can combine audio and painting, better import the film plot and resonate with the audience.

The extension function is to help the unutterable emotions in the film to be extended and sublimated through the playing of Musical Instruments represented by the violin, so as to achieve the resonance that the artistic creators hope to arouse. "Schindler's list" at the end of the last ten minutes, the film tone from black and white to color, will suppress the most audience's despair is tonal switch to bright color to move, survivors and their descendants lined up to put in the grave of the schindler stone memorial him, their world bright colors, a beaming hard-won happiness, according to the bottom of my heart of gratitude, the dark past, the dawn is breaking, sunshine is aspersed to the earth. Such emotions are precious and beautiful, but can not be expressed with words, in the last ten minutes there is no dialogue, ears always echo melodious violin music, seems to talk about the past memories. This is the extended function of violin music ee.

Turning function refers to the original mood of violin music as the medium in the film to another completely opposite different mood, to achieve the effect of emotional turning, such a function is called the turning function of violin music. In 1994, directed by tsui hark, "liang shanbo and zhu yingtai", liang zhu two people after the failure of marriage resistance, I wish the mother will be British Taiwan suo in the boudoir, forcing liang to write letters cut off and British Taiwan exchanges, liang had no choice but to promise. At this time a "butterfly lovers" performance, will be touching the beautiful, sad and bitter feelings in the beautiful and circuitous tone dialysis incisively and vividly. The film presents the happy past of liang zhu, which is sweet, reluctant to give up and struggling. Then, the music wind changes suddenly, the unique melody range of violin is low, the volume of symphony orchestra slowly increases, and the timpani sounds like thunder suddenly. The brass part and the orchestra were all added, and the heart beat was quickened with the short quiver of the violin. When all the emotions reached a certain peak, liang shanbo was so exhausted that he vomited blood and died, and music came to an abrupt end. This is the turning function of violin music's emotional expression, which can push the plot in unexpected directions, emotional turning and progression.

The foreshadowing function refers to the foreshadowing of the plot through the introduction and foreshadowing of the violin to provide new clues or omens for the development of the plot. That's what a violin does. For example, "gone with the bullets" is selected from the movie "smell of a woman", composed by kadar. The theme of the violin with unique tango flavor in the movie indicates that the rhythm and steps of tango are bound to connect with the protagonist in countless ways. Tango melody is the first time frank by smell invited beautiful Anna, and he danced tango in the restaurant dance floor, although frank blind, but he and the first time to dance tango Anna with perfect. Violin, cello, piano and accordion accompanied them on the dance floor. The violin is the main part of the dance melody, and other instruments play a patchwork tango rhythm.

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Essay代写：Business marketing model

下面为大家整理一篇优秀的essay代写范文- Business marketing model，供大家参考学习，这篇论文讨论了商业市场营销模式。传统的商业市场营销主要为广告市场营销，代理市场营销模式等，其创新性极低，成本耗费较大，与当今的市场发展契合度较低，因此急需做出改变。随着科技的进步及网络时代的到来，人们接收信息现今主要来源于网络，企业应及时洞悉市场的变化，改变营销策略，与现今的科技及人们的需求相结合，改善企业的发展策略。如今经济快速发展，人们的生活发生了巨大的改变，其所需产品发生了改变，供需关系发生了改变，市场的变化严重影响着企业的发展，市场营销对改善供需关系十分重要，企业良好的发展不仅需要考虑及时调研，同时需要考虑政策及当今的文化潮流。

Since the reform and opening up, China's economy has developed rapidly, and the development strategy has also undergone fundamental changes. The planned economy system has been transformed into a market economy system. In the face of different economic development trends, its economic circulation environment has also changed. Under the market economy system, the commercial market is more open, and there are more ways for enterprises to develop. Natural selection and survival of the fittest ensure that the market changes rapidly. Enterprises should timely understand the market changes and make strategic plans in advance.

With the advent of the Internet era, the cooperation between enterprises is closer and the economic development is more rapid. However, in the face of today's very volatile market, many enterprises can not quickly adjust and be eliminated. The closed management mode has hit our country hard. Since then, our country has chosen to open up and develop, to introduce foreign products, to introduce our products, to strengthen the relationship with other countries, and to promote the economic development among countries. With the more intense competition among enterprises, facing the fierce battlefield, enterprises should develop innovatively, change the traditional marketing mode in the modern environment, correctly examine the needs of today's market, and work out the business marketing plan in line with the current era, so as to promote the economic development of enterprises and our country.

The current mode of economic development and market demand have a serious impact on the environment of modern economic circulation. The development of enterprises is often to understand the relationship between supply and demand in the market, timely find out what is needed in the market, produce and sell products. The current situation of economic development affects people's consumption, and people's consumption demand and habit affect the development of enterprises and the speed of economic circulation. Therefore, enterprises need to develop flexibly, enter the market, timely investigate the market demand, adjust the operation mode of enterprises and improve the circulation environment of economy.

Chinese culture has a long history, which not only includes knowledge, technology, clothing and other aspects of culture, but also includes the culture of enterprise development. In ancient times, China valued the development of literature, but despised the development of business, leading to the backward economic development of our country. Today we learn the lessons of history and focus on cultural development while promoting the development of our business. Culture has a great impact on people's consumption demand. Culture is the spiritual force of enterprise development. Enterprises should choose correct cultural guidance in the marketing process, integrate culture into product design, and produce innovative products.

No rules, no standards, enterprise development should be subject to the constraints of the state, the state's development policies affect the market economic circulation environment, affect the development of enterprises. In the process of determining the marketing plan, we should not only investigate the market demand in time, but also pay attention to the national policy and work out the marketing plan in line with the national policy.

Traditional commercial marketing mainly consists of advertising marketing, agency marketing, etc., which has very low innovation, high cost, and low compatibility with today's market development. Therefore, it is urgent to make changes. With the progress of science and technology and the arrival of the network era, people receive information mainly from the network, enterprises should timely understand the changes in the market, change the marketing strategy, combined with the current technology and people's needs, improve the development strategy of enterprises. Today's rapid economic development in our country, great changes have taken place of people's lives, for their products are changed, the change in supply and demand, the change of the market seriously affect the development of enterprise, marketing is very important to improve the supply and demand, the development of the enterprise good need to consider not only the timely research, also need to consider the state policies and the trend of today's culture.

The network era has come, the rapid development of the network strengthens the connection between people and enterprises, through the network enterprises can optimize the management mode, people can strengthen communication and convenient shopping. Faced with the arrival of the network era, enterprises have encountered a new development opportunity, while facing many unknowable. Through the rise of many virtual enterprises, we can see the innovation and execution of Chinese enterprises. The emergence of many virtual enterprises has accelerated the economic circulation of the current market, broadened the scope of economic circulation, and broadened the market for economic development. The traditional marketing mode has been changed. For example, there are many live broadcasts now. People can watch video to fully understand the performance of products and make customers interested in products.

Nowadays, online sales has become the main marketing method of enterprises. Through the network, we can timely understand the market demand, promote the cost in a more intuitive way, and accelerate the speed of goods flow by combining with logistics. Through the network sales to broaden the market, at the same time with the virtual platform to reduce the cost of sales, improve the efficiency of sales.

Nowadays the competition between enterprises is not only a competition of science and technology, and it is the talent competition, enterprises should introduce or develop new type of composite talents, is very familiar with the computer technology, and marketing knowledge, so can improve the enterprise's marketing strategy, timely insight into market demand, and the change of national policy, the establishment of a comprehensive marketing plan.

Enterprise management personnel should be accurate positioning of the development direction of the enterprise, employees can determine the main line of marketing. Nowadays, shopping is mainly used on the network platform shopping. Through the network platform, enterprises can timely understand the relationship between supply and demand, determine the main direction of enterprise development, seize market opportunities, and promote the economic development of enterprises. Logistics accelerates the speed of delivery, but the quality of logistics also seriously affects people's attitude towards products, so enterprises should pay attention to the speed and quality of logistics, improve the company's product image, and broaden the market for economic development.

The arrival of the Internet era has brought new opportunities and challenges for the development of enterprises. Traditional marketing is mainly based on advertising marketing strategy. Facing the new economic circulation environment, enterprises should make full use of the power of the Internet to change marketing strategy and promote the economic development of enterprises.

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