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Fascism and Republicanism

2020-06-10 18:02:34 | 日記
下面为大家整理一篇优秀的essay代写范文 -- Fascism and Republicanism,文章讲述在历史上,法西斯主义是激进的威权民族主义的一种形式,主要在20世纪的欧洲出现。法西斯主义强调民族集团主义,反对自由主义和马克思主义,是法团主义和民族主义,威权主义,极端民族主义,社会主义的集中形式,军国主义,反对无政府主义,资本主义,共产主义和自由主义的政治哲学的结合;它可以被视为集体主义的极端形式。同时,共和主义是政治思想的主要趋势,它坚持认为最终的政治权威来自于人们所同意的政治权威。现代法西斯主义是恐怖,专政和暴政的代名词,共和主义代表着正义与平等。共和主义和法西斯主义之间的异同主要在政治,社会,哲学和经济方面进行讨论。

Fascism and Republicanism

In history, fascism is a form of radical authoritarian nationalism which came into being mainly in Europe in 20th century. Fascism put emphasis on national syndicalism and are in opposition to liberalism and Marxism, it is a combination of corporatism and nationalism, authoritarianism, extreme nationalism, centralized form of socialism, militarism, against anarchism, capitalism, communism, and the political philosophy of liberalism; It can be viewed as the extreme forms of collectivism. While, republicanism is the main trend in political thought, which insists that the ultimate political authority comes from the ones people agreed. Modern fascism is synonymous with terror, dictatorship and tyranny and the republicanism represents justice and equality. The similarities and differences between republicanism and fascism will be discussed mainly in political, social, philosophical and economic aspects.
Firstly, in political aspect, the republicans view the mixed balanced constitution is the best constitution for human society. For example, the America is a typical example as the republicanized country; it is a mixture of the President, the senate and the house of representatives. While for the fascism, they favor the individuals and many fascist countries have been in governing by the single leader. Hitler in Germany and Mussolini in Italy were typical examples for individual ruling of fascism. For the similar part, both the republicans and fascisms promote patriotism.
Secondly, in social aspect, the republicans and the fascism both have many discussions on races and religious. While for the fascism, they view ethnic, national, or ethnic status much more important over individuals, institutions or organizations. The racial discrimination in fascist countries is serious, for example, the Jewish people were in persecution from the Germanic in the Hitler time. But the republicans favor the liberty of every single people. Also democracy is an important part for republicans but the fascism promotes the individual's power.
Thirdly, in philosophical part, the republicans consider the holism and political equality as the most important theories. The republicans provide even welfare for every class rather than a certain class. It is materialism. However, Hitler pushed the voluntarism by Nietzsche. Nietzsche thought that will is power. Nothing can be achieved as long as the will is strong enough. The theory in Adolf Hitler-Mein Kampf written by Hitler is a good example of his power theory and voluntarism.
For the economic part, the fascism is against the capitalism. For the German and Japanese, the only way to develop their economy is to expand for bigger market.

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European underwear brand and market analysis(2)

2020-06-10 18:01:42 | 日記
4.2 Factors to effect price
A) Different underwear materials
Underwear brands of each raw material price difference is very big, the good underwear of the fiber with high technology content, or patent technology used special materials, such as some brand publicity of far infrared, negative ions, etc., so their price will be higher than other brands.
B) Different design factors
Underwear is with exquisite clipping, such as selection bias, for example, price of the memory alloy special process design is higher than the normal ones. Some well-known brands, are obtained by using the three-dimensional cutting and mechanical design, so that size is more refined, regardless of the height or size, everyone can find the most suitable one. So they have more reasons to be more expensive than the other.
C).Different value added
Well-know underwear styles and models are according to the data of sizes, ages, body situation of different customers, pick out the suitable underwear. They also teach customers how to provoke fat with the hand, set up a rule for customers that every day must wear a time limiting, after a period of time will visit the customer for checking whether the effect of adjustment is ideal. The perfect effect guaranteed, after-sales service in place of a high grade product naturally is expensive.

5. Analysis of brand competitiveness
European buyers are more likely to buy high quality clothing and textiles, especially in the circumstance of economic recession, high quality clothing and textiles can ensure that their spending more controllable. Rather than spend a little money to buy many pieces of a season or two are no longer wear clothes, it is better to buy one or two is expensive but it is not easy to be outdated with makings fastidious, classic style clothing. This kind of clothing is normally well-known brands. So to know what is brand is very important for company to develop.
In broad sense, the connotation of the brand should include four aspects: (1) brand is a trademark. This definition is from the legal sense, emphasizes the legal connotation of the brand, ensure it is right to use, ownership, transfer trademark registration, such as the ownership situation, trademark is a more formal language, is within the bounds of the law to adjust the specification; (2) brand is a shop sign. This is from the economic or market sense. People paying attention to this brand is represented by the goods, its quality, and nature and whether it meets the degree of utility and commodity market positioning, brand itself represents the cultural connotation, the degree of consumer's perception of the brand etc. In other words, at this moment what brand symbol is commodity market meaning; (3) brand is a kind of word of mouth, a kind of taste and a kind of style. This is from the cultural or psychological sense, it emphasizes the grade of the brand, reputation, and goodwill to the people and so on; (4) brand is the consumer of all related to the product experience. Brand is not only a kind of product; the product is only one aspect of the brand. Brand positioning is not advertising the product itself, the key is to find out the concept of specific products.
Famous brands can be formed by lots of advertisements and promotion, while to build a really brand, it is a complex and huge system engineering, including the overall brand planning, brand positioning, reasonable brand system design, brand construction, operation and management, brand extension and expansion of the brand strategy, strategy and decision-making and a series of operational work around brand value-added profit.
Brands are more powerful than the normal brand, it is longer and more obvious, pure awareness of well-know products can boost sales in the short run, and not to make more contribution to the long-term interest of the product. People changing brand increasingly depends on the mental experience, real brand, was given a symbolic, can deliver a way of life to consumers, a strong brand can eventually affect the attitudes and opinions of people's lives, to bring long-term benefits for the enterprise.
Mature big brand, it is in bigger market share and mainly in high-end markets, enjoy a high brand awareness and reputation. What is more, in a certain range, it has a group of more loyal consumers, especially represented by Triumph. The international line underwear brands such as the United States of Victoria's secret, CK, Europe Iger are stationing sales started in Beijing and Shanghai.
Triumph, as a professional brand, with a history of nearly a century, is into China in mid 90s. The brand with its brand operation of professional focus, preconceived brand strategy, opens up in the Chinese market quickly and sets up a good brand image. It becomes the latest must-haves in the pursuit of tide. Triumph with nearly 10 years time, in the process of continuously enclosure, divided the high-end market of their own, not to the opponent to attack of opportunity.
Nowadays triumph has become China's underwear market leading brand, its sales is accounted for more than 30% market share in large and medium-sized cities in China department store, annual sales ranks 300 million RMB of above.
The brand also attaches great importance to the terminal building, according to the market survey showed that Triumph of terminal stores than other brand is bigger, brighter, more attractive, better. According to statistics, only 2001 Triumph in the region south of the Yangtze river has more than 300 new underwear shop. In the underwear industry, it is an amazing number.

6. Brand and price impact on sales of underwear
Price and brand building is both very important roles in underwear sales. They have a very deep impact on a company’s development and sales, image in the market. To analyze how brand and price effect the sales is meaningful.
At the first beginning, a famous underwear brand-Victoria's secret is as an example.
Victoria's secret is a very famous underwear brand in United State. After it was born, it opened up the market quickly. There are five factors of its success.
A)Event Marketing
In Victoria's secret up-and-coming over the years, it use event marketing greatly enhance the brand influence. In 1999, at half-time of super bowl football game, 26 model of Victoria's secret runway as a catwalk shows, and on that day of the live webcast immediately attracted 1.5 million people online to watch, overload the network traffic and even affect the game live.
Underwear show has become a secret of Vitoria’s secret success. After 2002, Victoria's secret underwear show in every year will be exclusive cooperation with CBS broadcasting companies in the United States, even broadcast in 180 countries, and gradually spread in Facebook and live on Youtube. With the annual event marketing, Victoria's secret has at least 1 billion people around the world. At the same time, more and more talented models will be viewed in the underwear show and take "Victoria" as the most sensible investment, such as the supermodel AdriannaLima, Heidi Klum and Tyra Banks is from Victoria's secret came out to be top model.
B)Powerful directory direct mail and sales network
Victoria's secret set up directory direct-mail way of buying at the beginning of open store. Six years before the operation, Victoria's secret stores every year release 8 period beautifully printed catalogue brochures, customers can be free to get in the store, company will also through the mail subscription free distribution to customers.
As a result, customers can simply order products by phone or fax and complete the purchase process by a credit card or cash on delivery. The purchase is extremely convenient because the U.S. payment system has been close to perfect. Customers can browse through catalogs at home and put orders. So even after being acquired by LTD Group, the direct mail catalog sales channels have been retained.
After 1999, the Victoria's Secret tries to electronize all catalogs so that customers only need to log in to Victoria Secret's official website and fill email address, they will receive an electronic version of the catalog. In order to reduce printing and mailing costs, the Victoria's Secret began to charge the paper catalogs from 2002, $ 3.2 each in the physical store. Even so, the number of catalog sold in the United States will exceed 390 million. This figure will exceed 500 million if South American and European markets are included.
Since 1998 LTD Group invested nearly $ 5 million to establish the Victoria's Secret since B2C online sales platforms, consumers around the world can easily purchase any product. 2011 Victoria's Secret sales reached $ 1.65 billion in online shopping channels. From the beginning of 2006, Victoria's Secret has been among the first 30's of the U.S. online retail sites. Bill Lepler, vice president of customer relationship of LTD Group, said, "The number of Victoria's Secret consumers under the multi-channel operation increases 3 to 5 times than buying from a single channel."
C)Approachable pricing
Different from the gorgeous lingerie worn by T stage models, the lingerie sold in the Victoria's Secret store sales are not expensive. Actual sales of product positioning are still approachable, mainly the main basic models, only one very sexy series product line. Victoria's Secret took parity strategy from Roy Raymond, until now almost all bras are within $ 60. After L TD Group completed the acquisition, it began to use mass production to reduce costs, and adopted multi-chain operations and sales channels to increase sales. Thus, Victoria's Secret began to increase market shares quickly and all the way grows into North America's largest women's underwear retailers in more than one decade.
D)Successful product line strategy
This brand of Victoria's Secret position its age group of its customers at 15-60 years old, but it has always insisted on a more mature market route. Although the survey data shows that younger than 15-year-old girls also have the need to buy underwear, the design and style of the products tend to be more colorful and lovely, rather than sexy.
Because "the young girls do not want to buy clothes with his mother at the same store," so in order to avoid damage to the main brand, Victoria's Secret launched “Pink” for college girls group, which won a great success. Meanwhile, the yoga clothes and home clothes are also very successful.
E)Sustained Sexy positioning
LTD Group is positioned as a sexy, glamour, romance and fashion brand after taking over. The products integrate black, red and purple, and are also elegant in style. Designers will add the gel filler in the lower edge of bras and other locations in order to achieve the effect of lifting and gather; designers also design underwear specially for women's tights T-shirt, using boundless smoother edges and more fit straps in the top of the cup. All these are designed with a clear idea of ​​sexy pursuit.
All moves of Victoria's Secret have not deviated from their sexy positioning. Even the interior design of the stores always uses pink wallpaper to set off women's soft. Even Victoria's Secret stores will be completely redesigned every five years, but they never lose the image of "female boudoir".
The most successful point is that Victoria's Secret will set you a bit sexy benchmark, so customer's choice limits to three: underwear sexier than Victoria secret, Victoria's Secret, underwear less sexy than Victoria secret
6.1 Brand and price impact on export and import
French luxury goods industry occupies an important position in the total national economy.30 luxury brands’ total turnover is nearly 15 billion Euros.
How much does Fashion industry occupy in the whole national economy? On the occasion of Paris Haute Couture Week’s approaching, the French fashion association published a survey report, which analyzed the scale of development and its economic impact of the fashion industry.
French fashion association's membership includes more than one hundred major brands of French luxury goods industry. President of the Society Didier Grumbach said, "Despite the difficult economic environment, the creative industry in France has enabled companies to survive and continue to create jobs."
According to the survey, the total turnover of the 30 luxury brands is nearly 15 billion euros, employing more than 35,000 people in the world directly.

If calculated the distribution of exports on country basis, exports to Japan are still higher than China. But if calculated by region, Asia tops the list not surprisingly, with Europe and the American continent accounting for 17% respectively.
6.2 Brand and price impact on end customers
Whatever the sales channels are, the intense competition has forced all brands doing better than ever. However, the buying behavior female consumers are very special in the public sales network. On the one hand, it is a kind of targeted purchase rather than impulse spending, although all businesses are trying to sell, female consumers will not return to the underwear counter of the supermarket accidentally. On the other hand, a small sales space and product supply problems forced the product to be recognized by customers by only one glance, or the products have to be on sale. Thus, in the mass market, visual characteristics, brand image and price positioning are very crucial. This first glance visual impact is difficult to synchronize with delicate features and professional. Because of this, color and visual accessories as "rich" style, are critical success factors in this sales channel.
Due to the global economic slowdown, underwear companies are now perhaps more than ever rely on an identifiable product to become unique. As Jacques Daumal, the chairman of the French brand Lise Charmel's said, the entry point created by iconic products can attract customers because it clearly points out the personality the brands want to express. For high-quality, high-priced European-based underwear brand, to launch the iconic brand products have become the key for future development.
Milton Kotler, American marketing guru, said: "To establish a 'love' loyalty between consumers and products there needs a platform to transfer emotions, that platform is the brand." He also said, "for brand marketing, the brands that connect their customers with emotional value will triumph.”
With the increasing overall purchasing power and consumer awareness, people tend to focus on the psychological feelings of brand consumption in the consumption process.; while on the other hand, market competition is no longer simply limited to product and price competition, the market competition has included a more competitive brand attributes of the brand belongings, such as brand reputation, convenience channels, brand honors psychology and so on. Thus under the new requirements of consumer demand and market competition, the brand has become an important tool of marketing. Those who pioneered in realizing the transformation from the "product" to "brand" will come first to grasp the leap from marketing to sales win.
Helmut Schmidt, the Former German Chancellor said: brand is the only way to succeed in China’s next "cultural revolution". It will conquer the world, they will be a selling machine in China. This revolution in the 21st century will have a big impact on world order.
In European countries, young people aged 15 to 24 have a difference in spending on fashion items and consumer channels. This difference, mainly related to their income, has an obvious difference between southern and northern Europe. While those in Nordic mainly rely on their parents to get money, young people in southern Europe rely more on working to earn money. However, for all European young people, fashion is the central element of their age class, which is the access card to their social circle. 82% of respondents aged 15 to 24 claimed that they prefer to buy the same fashion brands with their friends. It can be seen that fashion has become a symbol of young people’s sense of belonging, spread among the young group spread in a non-verbal form. In addition, they regard shopping as a pleasure, not a constraint. Fashion brand is like a beacon, which young people are willing to follow.
Fashion design closely follows the trend, the price of international brands is very civilian, which allows ZARA, H & M and other fast fashion brands (fast fashion is mainly featured "fast, aggressive, accurate" and always follow seasonal trends. The speed for new products to the store is very fast, the change frequency of window display is twice a week. The feature is the same as "seeking speed" of fast food) win great popularity in a time.
7. Conclusion
Underwear is a supply-side market. Brands promote the development of technology and style while marketing has played the role of tension. It is evident that in order to pursue a unique or high-end brand positioning, we should strengthen innovation, to provide added value that low-end and mid-range products cannot provide except simple propaganda effect. At the same time, this advantage should be understood by consumers rather than industry experts. Although specialty retail stores can well explain it to female customers, but the product itself should be the best spokesperson. In the few seconds that female consumers browse across the windows, the display of goods must have attracted the attention of them.
Each brand who wants to have a good development, it needs to analyze situation in local place and overall scope. How to make price and how to build a brand is both playing an important role of a company. It is also a long term strategy to pursuit the balance between price and brand. It needs to be adjusted all the way.
In other words, how to build a brand is the same with how to build personal image. Good image is helpful to interpersonal relationship and easy to be trusted. Good brand image is easy trusted by customers which is helpful to sales in turn.

Practice result:
Through the internship, I realized that practice is the sole criterion for testing truth, only to learn but no practice, it is useless for future work. Theory should be combined with practice. Rich experience of related work, on the other hand, can be the foundation to look for a good job in future. During this period, although sometimes work is a little bitter and tired, the experience is really helpful. I've learned how to do things, professional technology and accumulated practical experience at the same time. In the future work and study, I will learn more from the excellent colleagues modestly, continue to work hard to correct own shortcomings and insufficiency for trying to do best.


References:
[1] Max Blackston. Observations:building brand equity by managing the brand‘s relationships[J]. . 2000
[2] David. A. Aaker,&AlexanderL. Biel.Brand Equity&Advertising: Advertssings Role In Builiding Strong Brands. . 1995
[3] G. Hankinson,and P. Cowing.Branding in practice:the profile and role of brand managers in the UK[J]. 1997

51due留学教育原创版权郑重声明:原创优秀代写范文源自编辑创作,未经官方许可,网站谢绝转载。对于侵权行为,未经同意的情况下,51Due有权追究法律责任。主要业务有essay代写、assignment代写、paper代写、作业代写服务。
51due为留学生提供最好的作业代写服务,亲们可以进入主页了解和获取更多代写范文提供作业代写服务,详情可以咨询我们的客服QQ:800020041。

European underwear brand and market analysis(1)

2020-06-10 17:51:44 | 日記
下面为大家整理一篇优秀的essay代写范文 -- European underwear brand and market analysis,文章讲述21世纪的内衣概念与上世纪有了很大的不同,从服装的基本作用到今天的地位,从最新的流行时尚到使公众个性化,内衣都体现了文化,改变了内衣的作用本质。欧洲作为内衣时尚和潮流的领导者,有必要进一步了解其状况,环境和品牌。中国是生产和消费大国,与欧洲内衣市场息息相关。该报告首先简要介绍了欧洲和中国的内衣市场,例如品牌,行业环境等,然后分析了价格和品牌对内衣公司的重要性。接下来就是要了解价格和品牌之间的关系以及对销售和进出口的影响。

European underwear brand and market analysis
Abstract
The underwear of the 21st century concept has been greatly different from the last century, from the basic role of clothing to today's status, from the latest fashion to make public individual character, underwear reflects culture, changed the nature of the action of underwear. Europe as the leader of underwear fashion and trend, it is necessary to know more about its situation, environment and brands. China as a big manufactures and consumption country, it is deep linked with European underwear markets. This report starts from brief introduction of European and Chinese underwear markets, such as brands, industry environment etc., then to analyze how important of price and brand to a underwear company. Following it is to know something about relation between price and brand and how impact on sales and import and export.
1.Underwear brands situation in China and Europe
Internationally, underwear is including cotton sweater, t-shirts, bras, briefs pajamas, leisurewear, swim suit, it is also including socks these kinds of close-fitting wearing clothes. But in China, the underwear often refers to the Lingerie, ladies bra, jacket, tights, underwear, tight pants, which is in a narrow definition.
With the development of economy and higher economic level, awareness of underwear is gradually built up. People have pay more and more attention to underwear in order to pursuit the inside beauty. Underwear become more and more popular and now is in a very good market all over the world. There are many underwear brands in monopoly counter, special stores, which attracts so much attention, including women’s and men’s. Different kinds of underwear appear everywhere, they show raging business opportunities. The market is growing; every brand tries to win the market.
The west as the leader of fashion, it leads the trends of underwear markets, plays a very important role in the underwear market. China as the most populous country, with the rapid development of economy, the underwear market is also gradually improving. With improving of consumption and change of consumer attitudes, high-end underwear also shows a strong market and start to compete with the western countries. Many Europe's high-end underwear brands come into China, and China as a manufacturing country also has a lot of underwear export to Europe, they are forming a staggered market model.
1.1 Underwear brands situation in Europe
The real development of modern underwear industry began from the invention of the American female bra in 1913, and European underwear evolved into last clothing fashion because of deep cultural inside information and leading fashion. There is no denying that the most developed underwear market of world underwear is in France and Italy. This is not only reflected in the exquisite workmanship, also not reflected in the latest fabrics election, but more importantly is the design of underwear conforms the scene of cultural connotation and the characteristics of consumers.
In France and Italy, brands and styles of underwear just like the hearts of women’ inner world, fine, rich, glamour infinite. According to the brand positioning and style, the European high-grade underwear brand can be roughly divided into the following five categories:
A)Luxurious and elegant type
Lise Charmel is the most outstanding of these brands. For these brands, most lingerie is one of the most luxurious and elegant accessories to reflect the charm of women, but also one of the best pleasure necessities of life. These kinds of brands show personality of women are: aloof, cool, strong control forces.
B) Temptation type
Among the temptation type, Aubade becomes the best brand with its exclusive ways of temptation. Some products of La Perla and Simone Perele also have such features. In such brands, underwear is the feminine soul of women, reflecting the temptation of underwear! Consumers hope to wear this underwear to make them more and more sexy and assertive. All keywords in this brand is female and temptation.
C).Intimacy type
Barbara PLAYTEX is unique example of this type of brand. This kind of brand image is mainly engaged in women' psychological level. Underwear is concentrated feelings of consumers’ personality and temperament, mindset and lifestyle. This type of brand marketing is constantly telling consumers (like Barbara) that their underwear is woman's closest friend, they through underwear to understand consumers’ feelings and wishes very clearly, giving a very strong affinity characteristic.
D) Delicacy type
Simone Perele Lilly, Rosy, Chantelle and PASSIONNATE are class leaders. Underwear is a indispensable accessory of woman, like jewelry , perfume, cosmetics, to constitute the whole of her own. This kind of brand strongly reflects underwear is an important part to female consumers to increase their delicate degree .
E) Fashion type
High-grade fashion underwear brands in typically are Calvin Klein, Emporio Armani Underwear. A characteristic of this type mainly reflects in underwear just a fashion element, and the epidemic is changing rapidly. This kind of brand image agents are generally choose more famous fashion model to describe their products before a fashion.

1.2 Underwear brands situation in China
 At present, China's underwear industry is in a rapid development stage. Due to the huge domestic market demand and profit return of the underwear industry, it attracts a large number of investment partners to join the underwear industry, accompanied by the hot joining of various brands of underwear.  
 In terms of underwear industry development, Chinese underwear industry started relatively late to European and American countries, probably started in the 1980 s, but until this century, Chinese underwear industry are truly into its gold stage of development. Since entering the 21st century, the further development of Chinese economy and change of people’s consumption idea, prompt the Chinese underwear consumption level is unceasing enhancement, and this is a major reason for China's underwear industry has entered a golden period of development. In the past ten years, China has formed a mature underwear industry and market system.  
Recently, Chinese underwear market forms a state of foreign high-end brand market, joint venture products in high-grade market and domestic low-grade underwear market. High-end market development becomes gradually mature, high-grade bra products are into China market earlier, the main customer group is higher income women in some cities, till the mid 90s, the main brands have completed the basic market layout. These brands include "the world's largest underwear company" Triumph in Germany, the first underwear brand in southeast Asia Wacoal, Embry from Hong Kong , rapidly grow up well-known domestic brands Aimer, Maniform, etc.
High grade underwear is usually pay attention to color, style, quality and overall image, the characteristic of the product is launched series. In addition, paying attention to service is one of the features of a premium brand; consumers can choose a fitting on the shape and appearance entirely suitable for their own products.
On the other hand, the middle underwear market develops rapidly. These brands have Carrie poetry, Olivia Lennon, MELS, etc. The mid-range products are trusted by middle-class consumers because of their reasonable price and reliable quality. Focusing on brand building is a priority of mid-range products, a good brand image helps to promote their products and win a bigger market space.
Besides, low-end market still has advantages. Most of the low-end products sold in the wholesale market, although there are large gap between this part of the product workmanship and materials and famous brand products, production process is rough, but they follow fashion colors and styles, and price becomes the biggest advantage. Some foreign trade products, with advantages of design, color, sizes, patterns, get the welcome of income is limited and the pursuit of fashionable women.

1.3 Market between Europe and China
According to previous reports, underwear industry in China is at least 300 million of 700 million women have strong consumption. It sold 750 million pieces in 2007, annual sales is nearly 20 billion RMB. In the first half of 2008, China has more than 3.2 sets of female underwear consumption per capita, break through the six sets of all the year round. Meanwhile, China's underwear market capacity and export growth potential is huge, underwear export to more than 200 countries and regions, there are 22 markets in foreign exchange earn more than millions. There are five foreign exchange earning hundreds of millions of dollars markets, which are Japan, the European Union, the United States, Hong Kong, and Romania. July 1, 2007 export has reached 8.3 billion pieces, foreign exchange earning $12.5 billion. They have a close relation between European and Chinese underwear market.

2. Analysis of European underwear industry environment
Industry environment is very important. To know more about the industry environment is good to brands development and sales. Only investigate the market deeply, can companies grasp of consumer demand accurate and timely, can realize the advantages and disadvantages of the enterprise environment, so that they can develop their own brands better.
2.1 Internal environment
A) Competitive advantages of big brands further consolidate.
Because of the advantages on money and power of big brands, through continuous publicity and channels to expand, its competitive edge will be maintained.
B)The fierce competition in the international market
On the international clothing market, developed countries control the high-grade clothing market, with the help of the advantages of technology, capital, brand, sales network. Besides, high technology, high value-added, fashion are also as the means of competition.
C)Professional.
Europe has been a global underwear design center since invented underwear, stable, professional, large design teams and fashion information, make European underwear has the incomparable charm.
2.2 External environment
A) Asia especially Chinese underwear market impact on the European market.
Asian underwear market is playing an important role to European’s. Lower price is good to import and take occupy of large market and then to impact the local market.
B) Political stability.
The European Union has developed to the stage economic union; its integration degree is quite high. The emergence of the European commission has not only promoted the integration across Europe, also reduce the instability of each member; The European Union will now also have their own military and defense. This is good to economy.
C) Residents' consumption level.
In Europe, from the town center city to the monarch, clothing brand stores can be found everywhere. These brand clothing store window show originality design. Display of the clothing changes according to season, and guide the trend of garment consumption. The grade of the clothing gap between different countries in Europe is not big, it shows that the overall level of the European clothing is higher.
D) The impact of the financial crisis.
The global financial crisis cause significant damage to the consumer market of the European and American countries in 2008, many brands management has also been a great influence. For spending cuts, some of the brands close some retail stores at the same time, cutting down larger cost proportion of design research and development department to reduce fixed costs; Purchase more concentrated to ensure supplier quality, make the supply chain more stable. In view of the uncertainty of the global economy, as well as the euro zone debt crisis continue to hit the consumer and business confidence, 2012 global textile and apparel market may be continued weakness.
E). Concept of consumer
Recently, the international research institutions Bjorn Borg in Europe, the United States and China has launched an international survey to know more about the situation of young (18 ~ 30) wearing sexy underwear. According to the survey, from the point of view of men and women wear different sexy underwear is different; the concept of women think romantic underwear is sexy underwear, while men think hot tease is the sexiest underwear.
On average, more than three-quarters of all respondents said wear sexy underwear, Spanish women wear most, accounted for 99%, the proportion of China is much lower, is at 79%. Although it is up to 76% of all respondents said to wear sexy underwear on a date, but not all countries have done so. Dating wear sexy underwear in French is at an astonishing rate 95%, Americans also reached 79%. The Chinese and British people are more conservative; respectively 18% and 39% of people would wear sexy underwear during a dinner date. In this regard, Sweden and the Netherlands scores of medium, an average of 74%. 54% of Italians and 56% of French people wear sexy underwear in order to please their partners, more is 55% of the respondents and 67% of Chinese respondents said wearing sexy underwear is to make them more confident, and feel good about them.
3. Situation of European underwear market
According to the survey recently, customers in European, women aged 15 to 24 years old buy underwear is at the largest proportion, generally, the cost can be according to change of shape to buy lots of cheap underwear. Underwear cost comes in second place is between 45 to 54 women; after long-term play the role of the mother, they began to pursue a more high-end brands. In 2012, women's spending to buy underwear for 270000 Euros, compared with 2007 fell by 3.3%; But, at the same time, women used to buy all kinds of clothes cost is decreased by 11.2%. Seems they tend to delay or give up to buy big-ticket items, such as coat; But they often buy small goods, such as underwear. However, as the recession continued, underwear industry insiders worry about women's shopping behavior also is changing, more and more people will buy only in underwear price cutting period.
Nowadays, 30% of annual sales underwear industry is achieved through the sale and promotion. In 2011, the sale and promotion took the proportion is less than 20%. Online sales of the market share are bigger and bigger, but most of the goods through the network are discounted goods. By "Tupperware parties" sales of bra, underwear and household take are almost in the same situation of online sales.
In addition, through the window of the underwear market can also see a wider range of social trends. Nowadays, thanks to the fewer and fewer people are willing to cook, women even signs of becoming obese. According to the French Paris Severine, head of the underwear show Marchesi, said in less than ten years, the average bra number has nearly jumped to 95C from 90B.Paris underwear exhibition held in January each year, will attract underwear manufacturers and wholesalers from around the world. Have belly in carry buttock effect of "shaping underwear" is very popular. This kind of underwear material cost is higher, so the price of underwear also rose, resulting in sales fell.
Many people said, another big change is that men no longer like the past often buy underwear for girlfriend or wife, but may be a brief exception. Marchesi, says ms today, "women have taken control of your own option." In spite of this, large underwear manufacturers Aubade are still in use own began in the early 1990 s high-profile propaganda: through almost naked women images show people "the art of seduction".
4. Analysis of price competitiveness
Affected by the crisis, the European consumers pay more attention to the price of the products, sales of online retail and discount stores rise rapidly. In Europe, according to a survey of European, women's underwear market value around 15 billion Euros in 2013. Importance of price refers to followings:
A)Price can adjust the action of market demand and induced demand
The discretion of the price often directly affects the product position and image in the market, affects customer's attitude toward the product, also influent the sale of the products. Reasonable price can produce good stimulation to the customer's psychology; the price itself is a kind of promotion factors.
B)The price is the effective measure to participate in market competition
Of all the means of market competition, price competition is one of the most direct and effective means. In the same products, the lower price, the stronger market competitiveness. Thus, price is also very concern of the rivals. When an enterprise makes the price adjustment strategy, similar products from other companies, often change their products price quickly. Price competition also is a kind mean of competition, but is the most dangerous factor, once decision-making errors; it tends to make the enterprise into difficulties. Therefore, the enterprise must use it carefully.
C)Price is the core element of the enterprise profit
In a market economy, enterprises are the market price of the fittest, rather than manipulator. Therefore, in this sense, all marketing efforts must be around to adapt to the market price as the subject. In order to achieve profit objectives, enterprises not only provide consumers with meeting demands of the products, also make the price level which consumers accept.

4.1 Price trends
Age Spending on underwear
15-24 €143.2
25-34 €96.3
35-44 €106
45-54 €123.1
55-64 €109.3
Above 65 €48
Average €99.7
Situation of European female consumption in different age scope, 2011
As it can see from the sheet, the younger people pay more money on underwear because they follow fashion trends and are willing to pursuit the luxurious products.
The European market, British women spend the most on underwear for €103.5 ($134.5) per capita. The money French women spend on underwear every year is €102.30 per capita. German women are spending for € 80.20. British women spending in underwear is a little higher than that of French women, because they buy a lot of pajamas and clothes indoors, while the latter preference for bra and panties. Women's underwear spending in Italy and Spain were € 77.5 and € 71.3 annual spending. While European men in lingerie annual consumption is € 19 per capita. Men's underwear is only on the unit price, far less than in sales between women. Besides, men's underwear use mechanism and women differ in fundamental. Male underwear, basically have no consumption trend, however, women's underwear has obvious consumption trend. As a mature market, the European women's underwear market can provide some experience for the Chinese market.

next....



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Model essay for diabetes in Hawaii

2020-06-10 17:51:44 | 日記
下面为大家整理一篇优秀的essay代写范文 -- Model essay for diabetes in Hawaii,文章讲述糖尿病是现代社会中全世界非常常见的疾病。有关该病的材料不胜枚举,包括小册子,书籍,讲座,传单网站等,它们都在试图弄清糖尿病的体征和症状,并发症,研究和治疗方法。临床上,糖尿病通常根据病因分为两种类型。 1型糖尿病主要由于未出生的胰岛素的分泌而发生在青少年中。胰岛素是胰腺产生的一种特殊蛋白质,是维持人体血糖水平的关键因素。患有1型糖尿病的年轻人必须依靠外部胰岛素供应进行治疗,因为他们的身体失去了产生和分泌这种特定蛋白质的能力。 2型糖尿病,也称为非胰岛素依赖型糖尿病(简称NIDDM)或成年糖尿病,定义为机体抵抗胰岛素的代谢性疾病。还有其他类型的糖尿病,例如妊娠糖尿病。 2型糖尿病患者通常有明确的家族史,主要是由B细胞功能缺陷引起的。

Model essay for diabetes in Hawaii

Diabetes is a very common disease worldwide in modern society. There’re overwhelm materials on this disease, including brochures, books, lectures, leaflets websites and many others, are trying to figure out signs and symptoms, complication, researches and therapy of diabetes. Clinically, diabetes generally is divided into two types according to etiology. Diabetes mellitus type 1 mainly occurs in teenagers due to lack of secretion of insulin inborn. Insulin is a specific protein produced by pancreas and a crucial player in maintaining blood sugar lever in human body. The young with Diabetes mellitus type 1 have to rely on external insulin supply for therapy as their body lost the capacity of producing and secreting this specific protein. Diabetes mellitus type 2, also known as noninsulin-dependent diabetes mellitus (NIDDM for short) or adult-onset diabetes, is defined as metabolic disease that the body resist insulin. There’re also other types diabetes mellitus like gestation diabetes mellitus. Patients with type 2 diabetes often have a clear family history and mostly results from B cell functional deficiency. According to a new research, diabetes is a growing epidemic in the United States with significant racial and ethnic health disparities among minorities. In Haiwii, diabetes ranks as the fifth leading cause of death, higher than the national average (Tan C, 2014). Among all the cases, type 2 diabetes takes up the majority.
For the amount of insulin in blood makes a difference in metabolic system, how our body adjusts the production of it has been explored and mechanism clearly stated in books. There’re certain hormones either to stimulate insulin production or to resist it Pancreas is the primary organ that produce hormone to regulate the blood glucose level. It’s not only an endocrine organ but also belongs to digestive system. Pancreas consists of two major types of secretary tissues which present different function. The exocrine gland secretes digestive juice that helps protein digestion. It localizes in the acinar cells. The endocrine gland releases hormone and localized in the islet cells. There’re about 1 million islets in pancreas, which dominates as the control centers for blood glucose: insulin from beta cells and glucagon from alpha cells. Insulin stimulates glucose uptake and glucagon glucose release. Here is the feedback loop of how these two hormone work: a rise in blood glucose causes release of insulin from beta cells the pancreas, promoting glucose uptake in cells and storage as glycogen in the liver. While a fall in blood glucose stimulates alpha cells in the pancreas to secrete glucagon, which causes the liver to break down glycogen and release glucose. Insulin is a hormone, produced by the pancreas, which is central to regulating carbohydrate and fat metabolism in the body. It causes cells in the liver, muscle and fat tissue to consume glucose from the blood storing it as glycogen in the liver and muscle. In short, insulin transfers the blood sugar and stores it in liver and muscle, so that the glucose level would not be too high and is maintained at a certain level. When the amount or the functioning of insulin breakdown, blood sugar would go high and results in diabetes.
Many people are suffering from diabetes. The influence of diabetes is systemic and pancreas is also involved and results in hypertrophy, fibrosis, denaturationor even cancers (Xu CX, 2014). There are high possibilities for diabetes to bring complications and patients with diabetes often end up in serious outcomes as coronary heart disease, stroke or peripheral angiopathy. DM also affects peripheral nerves, mostly cranial nerve. Change of pupils, abnormal sweating, cardiovascular pathology, sympathetic nervous dysfunction, gastrointestinal dysfunction is early symptoms of sympathetic nervous damage. The eyes of patients with long term diabetes are serious affected. The incidence of eye disease led by diabetes increases as the years go by. Retina is commonly involved structure in this case. The pathology lies in structural and functional destruction of microvascular in this area by high level blood glucose. What’s worse, the artery that supplies retina is the terminal that easily affected by lack of blood flow and abnormal blood composition. Once the wall of the vessel is damage and bleed, scar might formulate on the retina. All these probably lead to serious symptoms like vision loss or blindness and eventually increase the chance of having glaucoma, cataracts, and other irreversible eye problems. (Batenburg, 2014).
BMI is a reliable figure that introduced to evaluate heath status roughly by comparing body weight and height. It gives a direct impression of physical condition and is popular in heath institutes. BMI valued 18.5 to 24.9 is considered normal according to WHO standard and there may be slight difference between two genders. BMI less than 18.5 is considered underweight and 25 to 30 overweight. If the figure excels 30, one is categorized obesity. There’s further detailed scale in obesity categories. Patients with diabetes have to follow a strict diet to control calories intake for risk management (Perreault L, 2014). An example of a proposed 1500 calories daily menu is attached at the end of this article. It should be noted that the intake of vitamins and minerals, like vitamin A and calcium, must be taken into consideration when designing the menu. Therefore at the same time we guarantee the minimum amount of calories intake, more low fat and sugar substance should be added, vegetables for example.
With such high prevalence of diabetes in Hawaii as well as the world, and the troublesome and sufferings it brings to individuals, there’re many professional advice for preventing diabetes. On top of the advice is body weight control. Potential diabetes victim should avoid being obese. Suggestion includes exercises and low fat diet with appropriate composition of carbohydrates, fat and microelements. Other frequently mentioned tips as limited intake of sugar, salt, alcohol and smoking are also of great significance. To people suffering high possibility of disease incidence, especially those with evident family history, overweight or hypertension, blood glucose should be monitored regularly.
Generally, course about health management in UH system would be good to work in this field for sure. From my perspective, however, is not the course or program that really matters. The most important thing is the efforts that should be spared to prevent or cure this diabetes. Even those students studying art or music can help if they realize the pain diabetes bring to its victims and enormous economic loss it cost the society.

Menu:
Breakfast:
1 cup Oatmeal Squares by Quaker
4 oz. skim milk (nonfat)
4 oz. orange juice
½ cup blueberries
Midmorning snack:
8 TLC Crackers – Kashi Original Whole Grain
2 pieces mini Babybel light cheese
Lunch:
2 slices Flax & Fiber bread by Arnold
1 tbsp. peanut butter – natural creamy
1 tbsp. Low sugar jam or preserve by Smuckers
1 medium apple
8 carrot sticks
Water, unsweetened tea or coffee, or diet soda
Afternoon snack:
Your choice of a 75-calorie snack
Supper:
Make a large salad
1-3 cups spinach leaves with salad greens
½ chopped ripe red tomatoes
½ cup drained and rinsed chickpeas (garbanzo beans)
½ cup low fat 1% cottage cheese
½ tbsp. salad dressing light Ranch
1 SMALL oatmeal muffin (150 calories or less)
Water, unsweetened tea or coffee, or diet soda
½ cup light vanilla ice cream
Reference:
1.Hawaii J Med Public Health. 2014 Jun;73(6):168-71. A Descriptive Study of Marshallese and Chuukese Patients with Diabetes in Hawai'i.
Tan C, Haumea S, Juarez DT, Grimm C.

2.Batenburg WW, Verma A, Wang Y, et al. Combined Renin Inhibition/(Pro)Renin Receptor Blockade in Diabetic Retinopathy- A Study in Transgenic (mREN2)27 Rats. PLoS One. 2014 Jun 26;9(6): e100954. doi: 10.1371/journal.pone.0100954. eCollection 2014.

3.Xu CX, Zhu HH, Zhu YM. Diabetes and cancer: Associations, mechanisms, and implications for medical practice. World J Diabetes. 2014 Jun 15;5(3):372-80. doi: 10.4239/wjd.v5.i3.372.

4.Perreault L, Temprosa M, Mather KJ, et al.Regression From Prediabetes to Normal Glucose Regulation Is Associated With Reduction in Cardiovascular Risk: Results From the Diabetes Prevention Program Outcomes Study. Diabetes Care. 2014 Jun 26. pii: DC_140656. [Epub ahead of print]

5.http://www.womenandweight.com/reviews/diets/1500-calorie-diet-sample-menu/


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Appreciating the woman in the dunes using Sartre's philosophy

2020-06-10 17:51:44 | 日記
下面为大家整理一篇优秀的essay代写范文 -- Appreciating the woman in the dunes using Sartre's philosophy,文章讲述《女人》是安倍晃生(Koubou Abe)所写的小说,1964年由原原博史(Tirir Teshigahara)在日本拍摄。电影讲述了一位中学的生物学老师出去寻找生物学标本,但是由于他对观察甲虫的痴迷,他错过了回东京的公共汽车。在当地居民的指导下,他在一个女人的房子里找到了一个住所,那里是一个被沙子墙包围的洞。他直到第二天早上才意识到自己被欺骗成为了一个从洞里挖沙子的人。女人和男人之间的关系不断变化,从遥远,紧张到亲密,合作和相互依存,男人的感觉也在变化,从生气,沮丧到镇定和愿意。在此期间,男人采取了许多方法来利用科学知识摆脱困境,试图说服女人离开那里,但是这对习惯于住在这里并接受了什么的女人没有用。是。偶然地,该名妇女怀孕了,需要外部医院的帮助,这使该名男子有机会从村里逃脱,但他放弃了,选择留在村里。同时,由于他失踪了7年,他在报纸和广播中声称自己失踪了

Appreciating the woman in the dunes using Sartre's philosophy
The Woman is a novel written by Koubou Abe, filmed by Hiroshi Teshigahara in 1964 in Japan. The films narrates that a biology teacher of Middle school went out for biological specimens, but because of his addict to the observation of the beetles, he missed the bus back to Tokyo. With the guidance of the local residents, he found a lodging in a woman’s home, which was in a hole surrounded by wall of sand. He didn’t realize that he was cheated to become a labor who digged the sand out of the hole until the second morning. The relationship between the woman and the man kept changing, from distant, tense to close, co-operation and dependent on each other, the feeling the man also changes, from angry, depression to calm and willing. During which, the man took lots of ways to get away of the hole by using the scientific knowledge, tried to persuade the woman to get out of there, but it did not work to the women who were used to living here and accepted what it was. Accidently, the woman was pregnant and need the help of the outside hospital, which gave the man a chance to escape from the village, but he gave up and choose to stay in the village. At the same times, because of his missing for 7 years, he was claimed to missing in the newspaper and radios.
In the following steps, appreciation of the film will be given in three aspects:
First of all, as we all know, Sartre is a strong supporter of the “existence precedes essence”, which means there does not have a plan for the existence and no creator who set the essence of human beings. We come the world accidently without plan, the essence is just consequence of series actions. Actually, we can experience the philosophy in the film, at the beginning of the film, when he was rest in the sand, he started his monologues” what is the meaning of all the documents, contacts, licenses, ID cards, registers, cheque, diplomas, membership cards and even the family tree?” he questioned the social value of those certificates and doubted the living in the big cities. Besides, when he was trapped in the sand hole, watching the woman digged the sand every day and did the same job day by day, he asked ” Do you live for digging sand or Do you dig sand for living?”. Those simple questions reflected the man’s thinking about existence. What the meaning of living? Just because he was trapped in the desert, in the civilized city, those different living situation triggered his doubts about the life, he was trying to figure out the essence of living. By using Sartre’s opinion which put emphasis on the value and dignity of the people, it explains why the man questioned about the meaning of life which reflected man’s subjective initiative.
The questions about the essence of life lead to Sartre’s another opinion-freedom. In his view, we are absolutely free and are not bound to any other limits. We can freely decide what we want to develop and what we want to be and we are free of selections. In the movie, the man’s eager of freedom was showed relatively. He took lots of measures to escape from the “cage”, he did not want to be set down with a repeated job like the woman did. In order to see the sea and chase the freedom, he compromised to the villagers to have sex with the woman in front of them. He struggles, trying to escape like designed reasonable devices to support his escaping, even kidnaped the woman. However, finally, he had the chance to get out of the “cage”, he made a decision to stay here. To some extent, making decisions no matter what the consequence it would bring, it is a pursuit of freedom. The decision he made lead to the following Sartre’ concept-responsibilities. Because you make your decisions freely, no man interfere in the decision-making process, thus you should take responsibilities of the outcome your decisions, which is the third important suggestion of Sartre. He also expands the responsibility to humanism, because the decision you make is related to all the people, thus it’s your responsibilities to human beings. At the ending of the film, the man make his decisions which means he would take the responsibility of the following life including disappearing from the developed modern civilization and joining in a simple and traditional living.
Thirdly, I would like to talk about the scene and the symbol of the film. The film is black and white and with extraordinary music. The first scene is an amplified grain of sand and then switched to a vast desert with a tiny man walking in the desert. It seems like the different side of desert, violent but beautiful, raging but gentle sometimes. The whole story will begin on the basis of the desert. The relationship between the man and the woman was described vividly by using the sand. The brutal wind of sand is according with the angry feeling man when he know he was trapped here, the beautiful of the sand is related to the tenderness between the man and the woman, especially the scene that when the man got up in the morning, he found out that the woman was naked with sand on her skin and the gentle sand when they made love. There are more details like the close up of the naked woman, the insects, the sand, the villagers, and the different situations with proper music, which all give us impressive impression. Moreover, the connection between the woman and the sand is close. To some extent, the sand is a symbol of the woman or the woman is a symbol of the sand. We can see clearly about the change of the men, from angry, depression to the compromise and dependent to the women, the man’s emotional fluctuation is apparent while the women is not. She seems a little numb and calm, digged the sand day by day silently with enduring and persistence but with tenderness and feminity. The film did not give us the exact background of the woman like when the woman came here, her family members, what is the stories of her past life but more specific stories of the man. All those characteristic is consistent with the features of the sand, vast, powerful and mysterious, like a mysteries strength which immerged, made the man stay and changed the man’s lifestyle.
Finally, as far as I am concerned, Sartre’s concept of “existence precedes essence” which stress on man’s subjective initiative explains the man’s behavior, who finally find his authentic freedom. The film is a symbol of pursuit of freedom. At the beginning of the films, when the man lied on the sand thinking and questioning the live in the modern society, which is a hint of his final stay. When he was trapped, he fought for the seeming freedom. But with the mysterious strength of the man, who is tender, persevering, the strength submerged and called for his actual desire for freedom, which is a stable, traditional, simple life in the depth of his heart. He made the final decision to stay in the desert, is a manifest of his following for his true freedom and he was willing to take the responsibilities of the consequence.

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