場所愛媛の黒い商店街 あの店ブラックリストに載っている

The “Black Shopping Street” in Yawatahama City, Ehime Prefecture, is a regional revitalization project initiated by the Shinmachi Shopping Street. The entire street is decorated with a black theme, featuring black mailboxes, vending machines, and specialty items like black champon noodles and black soybean Mont Blanc desserts. A “Black List” catalog showcases these unique products. While its impact may not feel overwhelming, the project aims to 

rejuvenate the area by emphasizing individuality and creativity.