場所愛媛の黒い商店街

The "黒い商店街" (Black Shopping Street) in Yawatahama, Ehime, is a unique initiative aimed at revitalizing the local area. This project involves the New Town Shopping Street, where various shops offer "black" themed products and experiences, including black-themed foods and items. The concept has gained attention for its unusual and intriguing approach to town promotion, even featuring on NHK's program "Asaichi". The initiative also includes events like the "Black List," which showcases participating stores and their special offerings.