edu

education

美国作业代写:The current problem of marketing

2017-11-13 15:01:33 | 日記
下面为大家整理一篇优秀的paper代写范文- The current problem of marketing,供大家参考学习,这篇论文讨论了市场营销当前的问题。如今,随着数字化营销的兴起,商业行业的营销部门正面临着诸多挑战。当代营销界的数字化转型已经成为一个问题,而不仅仅是收益。数字化转型在处理转型过程中,由于狭隘的认识,对管理问题造成了更大的影响。
Marketing is the process by which the producer and consumer communicate to enable the producers to sell their products to the consumers. The producers engage in introducing their brands to the prospective or already existing customers, informing them of the various specifications which make their products to stand out from the rest (Jaworski et al. 2016, n.d). Due to the evolution of time, the marketing sector in the business industry is currently facing many challenges with the rise of digitized marketing. The increasing use of social media platforms as tools for marketing has caused a drastic change in the manner of strategies for marketing drawn by various companies (McDuffee 2014, n.d).
The revision of the strategies is to ensure that despite the changes, the producers are still able to retain their market share or if better, improve it. According to Russ Klein, the chief executive officer at American Markets Association, he highlights that the digital transformation in the contemporary marketing world has become a problem, more than it is of benefit (Jaworski et al. 2016, n.d). Digital transformation has contributed much in more in adding to managerial problems due to the narrow perception in handling the transformation.
http://www.51due.com/writing/research-paper/sample68210.html​
As time goes by, it is not only the marketing strategies that shift but also the manner in which the various businesses handle their issues. Communication methods, internal crowd-source innovation, among others keep changing hence marketing must also conform to the strategies employed by the business in handling its businesses (Jaworski et al. 2016, n.d). Within the same scope, one should also realize that the business models shift with regard to digitization hence marketing of products might not be as simple as it was in the past.
When considering the strategic marketing plan, the company must take into consideration various aspects of the market to ensure that the plan is suitable to counter the competition in play. Previously, planning was based on the positioning statements, proper branding, and the '4 Ps' which are currently being ignored by many due to the introduction of methods such as content marketing, marketing automation, SEM, among others (McDuffee 2014, n.d).
The introduction of these methods, particularly social media marketing, has caused a number of people to ignore the basics of marketing, hence drawing plans that might influence negatively on the future. Working without a strategic plan is compared to engaging in the construction of a building without a blueprint and as a result a business may not achieve much (McDuffee 2014, n.d).
Every proper strategy should ensure that the business model, objectives, and brands are taken into consideration to pave way for better structured marketing strategies. Currently, businesses are more focused into rushing to social media platforms to make known what they deal in (McDuffee 2014, n.d). such actions make their businesses appear as having become a campaign with no strong basis.
In spite of the modern marketing strategies that are in place, the basics of conducting business have not changed. People engage in the exchange of goods and services, just as before, and as a result the old methods, now termed as obsolete, are still applicable. The improvement in the level of technology in use in conducting businesses has led to the digitalization of every procedure including marketing.
In particular, the use of social media platforms is currently a marketing trend that has taken the business industry by storm, yet might not be as productive if other forms of marketing are not jointly involved. To achieve a marketing advantage, the entrepreneur should not narrow their mind to this form of marketing only, but also improve the old fashioned techniques.
51due留学教育原创版权郑重声明:原创paper代写范文源自编辑创作,未经官方许可,网站谢绝转载。对于侵权行为,未经同意的情况下,51Due有权追究法律责任。主要业务有essay代写、assignment代写、paper代写服务。
51due为留学生提供最好的paper代写服务,亲们可以进入主页了解和获取更多,paper代写范文 提供美国作业代写服务,详情可以咨询我们的客服QQ:800020041。-ZR

如何才能写好英文论文

2017-11-13 15:01:21 | 日記
中国学生去国外留学,在学业上压力主要来源于英文论文的写作。英文论文对于中国留学生来说确实有一定的难度,但只要大家提高自己的写作水平,这个问题就可以很好地解决。那写作水平比较低的同学该如何才能写好英文论文呢?下面就给大家讲解一下。
1、考虑老师到底想看到什么样的论文
不管你写的是什么内容的论文,主题都必须做到能多清晰就多清晰,向你的老师表达你的观点,避免模棱两可或者冗余。多一些练习写作能更好帮助你做到这一点,也能帮你在你的写作风格中找到自信。
如果你还有一些疑惑,尝试在写作时遵循以下基础规则:
http://www.51due.net/online-tutoring/writing-skills/sample31877.html
a.避免啰嗦过长的句子
b.可以用简单的单词尽量避免用太难的
c.正确使用标点符号
d.用分段的方式来表明文章的逻辑
在论文中必须要有一些标志牌来引导客户,比如:
a.一个详细的目录
b.一个好的摘要
c.一个介绍性的部分介绍你的整个文章
d.一个介绍性的段落,介绍每个章节部分
e.一个一贯制的标题与副标题
最后,你的老师肯定想看到的是一篇完整的文章,并且有准确的引用。
2、记住好的英语写作的基本规则
英语写作的基本规则是十分重要的,正确的拼写、语法与标点符号的使用,都是得分点。
拼写错误是可以在重新检查的时候发现的,别想着教授会帮你进行检查,这个工作你得自己做。
语法和标点符号的使用对于一个英语非母语的学生来说,要做到没有错误是很难的,读多一些大学语法的学习指南是个很好的提高方法。
在进入最后一个学年的时候,duedate越来越近了,定期写作对你来说是很重要的。做调查研究的学生每天都会做一些常规的写作,这对他们的写作水平提高有很大作用,因为在写这些报告的时候,他们把自己的想法都放进了文章里,这样更有助于他们在写作的时候表达自己的想法。
另外定期进行常规性写作还能帮你增强批判性思维,用辩证的角度来看问题。
不管你是在哪个专业领域,你总会需要写academic的文章,即学术论文,在写这些文章之前你必须要多阅读,相关的论文、杂志、书籍等。也可以问教授讨要相关领域的这些学术性文章。
3、充分利用的反馈与直面自己的写作水平
其实从教授那边拿到反馈应该成为你写作的一部分,教授会对你的文章结构进行点评,还有对你的文章的观点与论据进行点评,比如哪些地方比较weak或strong。在写作风格与怎么改善写作水平方面也会给你提一些建议。
除了你的教授导师之外,朋友在句子结构等方面的反馈也是能帮助到你的。
刚开始对自己的写作能力没有进步感到焦虑是正常的,但是不要让这些焦虑成为你提高写作水平的绊脚石。应该要先了解自己的写作水平,然后才能根据自己的情况来努力改进。
记住:
a.你才刚开始学术写作,不要着急着让你的文章有自己的独特的写作风格
b. 别浪费时间纠结在词汇的选择上,而是应该多关注自己的写作风格
以上就是关于英文论文的写作讲解,只要同学们努力提升自己的写作水平,那么想必什么类型的英文论文都难不倒大家了。
想要了解更多英国留学资讯或者需要英国代写,请关注51Due 英国论文代写平台,51Due是一家专业的论文代写机构,专业辅导海外留学生的英文论文写作,主要业务有essay代写、paper代写、assignment代写。亲们可以进入主页了解和获取更多关于论文代写以及英国留学资讯,我们将为广大留学生提升写作水平,帮助他们达成学业目标。如果您有论文代写需求,可以咨询我们的客服QQ:800020041。-ZR

Paper代写:Traditional inorganic materials and new materials

2017-11-13 15:01:07 | 日記
下面为大家整理一篇优秀的paper代写范文- Traditional inorganic materials and new materials,供大家参考学习,这篇论文讨论了传统无机材料与新材料。传统无机材料主要是工业以及基本建设所使用的基础性的材料,对工业社会的发展也起到了积极促进作用。而新材料和传统的材料相比有着鲜明的优势,主要体现在性能上。新材料在人类的社会进步以及高技术的发展当中有着基础作用和先导作用发挥,在国际上对材料技术和信息技术以及能源技术公认的人类文明三大支柱。
The traditional inorganic materials are mainly used in industry and infrastructure, which has also played an active role in the development of industrial society. By strengthening the research and analysis of traditional inorganic materials and new materials from the theoretical level, we can understand the development and application of new materials from a deeper level.
Traditional inorganic materials are mainly ceramic, cement, glass and other types. The cement is the most widely used inorganic materials, but also one of the building materials. In the process of cement production, with the development of science and technology, the production process is becoming more and more perfect, in the cement material development, mainly reflected in high-performance cement-based materials and energy-saving cement level. High-performance cement-based materials are characterized by high strength, lower porosity and improved distribution of pore structure and pore size, which can enhance the strength of their properties. In the improvement of its strength performance level, mainly through the adulteration of ultra-fine active silicon materials and fiber materials. In the type of high-strength cement is more diversified, there is impregnated cement-based material type, this is through the polymer to the cement slurry to be impregnated, so that the performance of the material is more compact, in the cement compressive strength can also be improved. There is MDF strength cement, a comprehensive performance of excellent compressive strength of up to 300MPa, flexural strength of more than 200MPa, in the electrical, magnetic, acoustic and low-temperature use performance of some new cement products. Because of its own performance is relatively good, so the application of various pipelines, and in the volume and resistivity performance is relatively strong, can replace the ceramic and plastic durable insulating materials. For energy-saving cement is also a more important type of inorganic materials, in the energy-saving cement production is to change the composition of clinker minerals and production of less clinker cement to achieve.
http://www.51due.net/writing/research-paper/sample31876.html
Ceramic in traditional inorganic materials is more important content, ceramic mainly refers to Amoy and porcelain, and in a broad sense, also contains refractories and brick and so on. Therefore, the concept of ceramics is also a variety of inorganic non-metallic materials collectively. The development of China's ceramic industry is relatively rapid, in the new technology and the process of continuous application, the production and use of ceramics is gradually extensive, in quality can be effectively guaranteed. The understanding of the properties and nature of ceramic materials has deepened over time, and the research on ceramics is more deeply supported by the research of the components of the materials and the specialized instruments of the structure. Among the types of ceramics, fine ceramics is the ceramic type in modern industrial production, using highly selected raw materials, and has a precise control of the chemical composition of structural design, which has a more prominent characteristics. In the type of fine ceramics There are many types, including the electro-ceramic and high-temperature ceramics are this category.
The glass in traditional inorganic materials is also an important type, and has a long history. Traditional glass materials and utensils technology in the current new technology support has been relatively mature, glass materials contain more content, there are bio-engineering glass and medical glass. As an important product of inorganic non-metallic materials, glass is closely related to the daily life of our country, and everyone will touch glass in life. Glass in the scope of application is also relatively broad, transparent and hard, relatively easy to form, the price is relatively low, so in the life of the application is more extensive. The development of glass industry still has the corresponding problem at present, mainly is the variety ratio is few, the equipment level still waits for the further enhancement and so on.
Strengthening the application of new materials in the current appears to be more important, new materials compared with the traditional material has a distinct advantage, mainly reflected in performance. New materials in human social progress and High-tech development has a basic role and the role of the pilot, in the international materials technology and information technology and energy technology recognized human civilization three pillars, of which the development of new materials technology in recent years is relatively rapid, mainly in the support of science and technology, Has played a great role in promoting the development of new materials. The synthesis and manufacture of new materials are based on the use of extreme conditions, such as ultra-high pressure and ultra-high temperature, etc., in the technical requirements of the relatively large. New materials are also widely used, such as High-tech ceramics is a new material, in the production process of ceramics, in the performance and application of the breakthrough and beyond the traditional concept of ceramic category.
In the application of new materials, it can be used as a sensitive element, a new type of inorganic material and its total loss, piezoelectric, semi-conductive, magnetic properties and the sensitive reaction to the external environment, so that it can be used as a stable and reliable manufacturing of sensitive components or sensors. Many properties of new inorganic materials make it have many practical and potential application value in the field of structural materials. Their important applications include cutting tools, wearable materials in all kinds of harsh environments, bulletproof and other military materials, artificial bones, teeth and other ceramic materials, as well as ceramics engine materials that have attracted much attention in recent years. In the current era of development, the rapid development of technology, the production of new materials has also provided a good basis for development, through the various aspects of the application of new materials, social and economic development can play a positive role in promoting.
In a word, under the development of traditional inorganic materials, with the application of new technology, the traditional materials have been improved, and new application materials have been created, and the weak electricity of the inorganic materials can be effectively improved. Through this study of inorganic materials, people will have a deeper understanding of it. Under the application of new materials, it can also guarantee the improvement of the economic efficiency of application, and hope that the theoretical research will help the development of practice.
想要了解更多英国留学资讯或者需要论文代写,请关注51Due英国论文代写平台,51Due是一家专业的论文代写机构,专业辅导海外留学生的英文论文写作,主要业务有essay代写、paper代写、assignment代写。在这里,51Due致力于为留学生朋友提供高效优质的留学教育辅导服务,为广大留学生提升写作水平,帮助他们达成学业目标。如果您有paper代写需求,可以咨询我们的客服QQ:800020041。
51Due网站原创范文除特殊说明外一切图文著作权归51Due所有;未经51Due官方授权谢绝任何用途转载或刊发于媒体。如发生侵犯著作权现象,51Due保留一切法律追诉权。-ZR

Paper代写:Chinese and western art history and aesthetics

2017-11-13 15:00:45 | 日記
下面为大家整理一篇优秀的paper代写范文- Chinese and western art history and aesthetics,供大家参考学习,这篇论文讨论了中西艺术史与美学。艺术史也是美的历史,艺术美是艺术作品中所体现的美,而艺术美是美的典型形态。中西方有不同的文化传统,中西艺术也呈现出不同的精神气质。从根本上来说,中国美学与西方美学的差异是由各自的文化、社会背景,宗教,哲学以及民族性差异所导致的。
Since the birth of mankind, has produced art, so human history is also the history of art. We can appreciate the art and culture of different regions and periods, and thus have a better understanding of world history, art and society.
I think that history should not only be a statement and a record of the past, it should be resurrected and illuminate the future. The main historical talent is actually imagination-not fantasy, but the power of a system, a power to recreate the original, to make others seem to see the features of the billions of people who live in the past, to hear their voices. In this way, history can become fresh.
http://www.51due.net/writing/research-paper/sample31875.html
Art history is also the history of beauty, artistic beauty is embodied in art works, and artistic beauty is the typical form of beauty. China and the west have different cultural traditions, Chinese and Western art also presents different spiritual temperament.
Chinese art has implicit and introverted, elegant and simple beauty, pay attention to the "spirit", the emphasis on "like outside" of the groovy. The outside world depicted by Chinese art often can express the inner world in a euphemistic way, which is also embodied in Chinese classical poetry, such as "all the scenes are emotional language." "Chinese painting in general characteristics tends to the performance of imagery, its central concept is" spirit "," Qi "is the painter and his internal self-cultivation, the unity of culture," rhyme "refers to the painter in the picture revealed a kind of lingering appeal, taste. Chinese painting also embodies a unique "heaven and Man" artistic conception and philosophy.
Although the "esthetics" discipline comes from the west, but the Chinese artistic thought and the esthetics idea are long-standing, has had the extremely important influence to the Chinese classical esthetics to form own system and the characteristic. Confucius started the Confucian aesthetic tradition, the starting point and center of Confucian Aesthetics, is to explore the role of aesthetics and art in social life. Zhuangzi inherited and developed Laozi's Taoist aesthetic tradition, he put forward a kind of super utilitarian, hyper-logical "tour" realm, a high degree of freedom of the spiritual realm, which is a profound understanding of the characteristics of beauty. The aesthetics of Wei and Jin dynasties put forward a large number of aesthetic categories and aesthetic life. These categories and propositions have profound implications for future generations. In the Tang, the Five Dynasties and the song and Yuan Dynasties, Chinese classical aesthetics continued to develop, and in addition to the two lines of Confucian aesthetics and Taoist aesthetics, Zen Buddhism also had an increasingly great influence on Chinese classical aesthetics. Liu Zongyuan, a thinker of Tang Dynasty, put forward an important proposition of "beauty not from beauty, because of man". Another important contribution of the Tang Dynasty Aesthetics is the formation of the theory of artistic conception.
In the world, the Greek nation is not the oldest nation, but it is the darling of history, and its splendid culture created in ancient times has become the source of Western civilization. When we appreciate the Greek sculpture, we can feel strongly that it has a kind of "noble simplicity" and "solemn greatness", and the works are almost beautiful from the whole to the part. Ancient Greek culture has a profound influence on Western culture. The ancient Greeks were free and unrestrained, imaginative, full of the original lust, advocating wisdom and strength of the national character of the ancient Greeks to pursue the value of the secular life, pay attention to personal status and personal dignity of cultural values. It is in this unique material and spiritual culture of the soil, the ancient Greek people have spent their beautiful and healthy childhood, so the ancient Greeks were called "normal children" by historians, and it was in this soil that the ancient Greek rich and colorful, female and lively literature and art, it recorded the ancient Greek people like the dream of the fairy tale.
The Greek art, in Hegel's mind is the true art, is "absolute art" he summed up the whole Greek religion and art as an art religion, the Greek religion is the art of the United States, the Greek art is the religion of the United States. At this time has removed the art of direct natural and physical nature, "spirit is the artist", the idea and image to achieve unity. The idea of Greek aesthetics originated in 6th century BC, which was in the age of 5 BC-the first 4th century, Plato and Aristotle. It is closely linked to the Greek socio-economic base and the general cultural situation. Aesthetics is a branch of philosophy in the West. Greek literature and art to the 5th century BC in Athens reached its golden age, but also in this era, the Greek culture from the traditional ideological rule to free criticism, from the literary era to the philosophical era. Since then philosophy has become the dominant, a series of distinguished philosophers, such as Pythagoras, Democritus, Heraclitus, Plato, Socrates and Aristotle have emerged. The Greek aesthetic thought originated from the Pythagorean school, which was in the heyday of Plato and Aristotle. The first concern of early thinkers is the objective and realistic basis of beauty.
Fundamentally speaking, the differences between Chinese aesthetics and Western aesthetics are caused by their respective cultural, social backgrounds, religions, philosophies and national differences. Although the Chinese and western art ideas and aesthetic ideas are different, but the arts without Borders, aesthetic is interoperability. The history of Chinese and Western art tells us their stories and society, thoughts and ideas in their own way and style, we not only obtain aesthetic pleasure, but also revive a period of fresh history.
想要了解更多英国留学资讯或者需要论文代写,请关注51Due英国论文代写平台,51Due是一家专业的论文代写机构,专业辅导海外留学生的英文论文写作,主要业务有essay代写、paper代写、assignment代写。在这里,51Due致力于为留学生朋友提供高效优质的留学教育辅导服务,为广大留学生提升写作水平,帮助他们达成学业目标。如果您有代写需求,可以咨询我们的客服QQ:800020041。
51Due网站原创范文除特殊说明外一切图文著作权归51Due所有;未经51Due官方授权谢绝任何用途转载或刊发于媒体。如发生侵犯著作权现象,51Due保留一切法律追诉权。-ZR

Paper代写:what makes a good manager

2017-11-13 14:50:33 | 日記
下面为大家整理一篇优秀的paper代写范文- what makes a good manager,供大家参考学习,这篇论文讨论了如何当一个好的管理者。一个管理者必须首先考虑他们是否想成为管理者,其次是否具备成功的技能和能力。由于经验和资历的原因,简单的继任计划或管理者不一定会成为优秀的管理者。管理者应该意识到他们的影响力和责任的重要性。他们必须为了组织和员工的利益以及他们自己的个人发展而进行管理,而不是仅仅为了获得经济回报。
There are many dynamic concepts and theories considering the question of; what makes a good manager? Both classical and modern thinking suggests various approaches and management styles. The primary goal of this assignment is to assess skills that contribute to good management. The authors have elected to present a brief introductory literature review describing the key concepts of management style and the major theories supporting these concepts. Having chosen the topic the next step was to set out a number of objectives on which to base the study. These included:
To define management
To briefly identify the major theories of management
To identify key managerial skills and discuss elements of their importance and impact on organisational goals and employee performance
http://www.51due.net/writing/research-paper/sample31874.html
Case study: Enron
Definition of Management & Management Theory
Management is ‘The art of getting things done through people’. (Follett et al., 1973)
‘Managers give direction, provide leadership & decide how to use resources to accomplish goals’. (Drucker, 1954)
‘Management is the attainment of organizational goals in an effective and efficient manner through planning, organising, leading and controlling organisational resources’. (Daft and Marcic, 2009)
There are many definitions of management. Classical theorists such as Fayol and Taylor believed in applying universal principles to achieve ‘one best way’ of management. Henri Fayol emphasised ‘command and control’ and taught the five functions of management as; planning, organising, commanding, co-ordinating and controlling. Taylor in the Principles of Scientific Management (Taylor, 1911) taught that there was ‘one best method’ of management based on the scientific study of each task. Taylor would not have approved of the focus on the individual, as later developed by Elton Mayo using the Hawthorne experiments which highlighted the importance of social interaction (Mayo, 1949). The work of Mayo was a radical concept in its timeframe. In a review of approaches to management Crainer states that Mayo’s studies ‘were important because they showed that views of how managers behaved were a vital aspect of motivation and improved performance’ (Crainer, 1998). Given Taylor’s obsession with control and self-discipline, it is unlikely that he would have understood such a theory. The work of the classical theorists is often criticised for ignoring and being unaware of the complexity of human behaviour and the importance of worker’s feelings and the work environment. Despite criticism the ‘one best way’ theory receives a considerable amount of support. Peter Drucker states that ‘Taylor may prove a more useful prophet for our times than we yet recognize… Taylor’s greatest impact may still be ahead’ (Drucker, 1981). Douglas McGregor’s ideas about managerial behaviour had a profound effect on management thinking and practice. His Theory X and Y ideas were informed by motivation theorist Abraham Maslow’s suggestion that one factor of worker dissatisfaction was managerial behaviour. The Human Side of Enterprise (McGregor, 1960) introduced humanistic values into management thinking. These values supported efficiency, measurement and control, all elements of traditional scientific management. Theory X suggests that people do not like work and that direct pressure must be exerted to get them to perform. Theory X managers would be autocratic and highly task oriented and show little concern for worker’s attitudes. Theory Y assumes that employees are creative and eager to work. Theory Y managers promote job satisfaction and consider worker circumstances. McGregor realises these theories could be unrealistic in practice, but wants managers to put into operation the basic assumption that staff will contribute more to the organisation if they are treated as responsible and valued employees. In Herzberg’s Two Factor (motivation/ hygiene) theory it is suggested that management should never deny workers proper treatment. Herzberg’s theory has been widely read and fits in well with Maslow and McGregor’s emphasis of the value of intrinsic motivators suggesting that it is an important skill for managers to be able to motivate, communicate, give feedback and allow workers greater responsibility in planning and controlling their own work. Peter Drucker suggested that management was not a rank or title, but a responsibility and a practice, and that the skills can be taught and studied. His five basic principles of management are:
setting objectives
organising
motivating and communicating
establishing measurements of performance
developing people
Management theory continues to evolve. More recent theories have included The Systems Approach, The Contingency Approach and Peter Senge’s concept of ‘The Learning Organisation’. All theories suggest that management need to practice certain skills to be successful. In the next part of the paper we highlight some of these skills.
Controlling
Control is an important skill that a good manager should have and should be able to implement in an organisation. It is a very important element of Henri Fayol’s five functions of management. Some may view the word controlling as negative and dominant with a certain stigma attached to it. Henry Fayol believed that managers should be able to identify weaknesses and errors by controlling feedback, and conforming activities with plans, policies and instructions. Managers aim to get work done through others. The way they do this, however, has been changing. Organisations, if they become less hierarchical in structure, evolve to more democratic styles of managing people. As organisations and businesses become more technologically advanced, more global and more consumer focused, managers must have high levels of interpersonal and communication skills, emotional intelligence and strong collaborative abilities. They must be able to control the environment they are in charge of. They must be able to work effectively and efficiently with their team of staff to ensure that goals of the organisation are within target.
Motivating and Communicating
The ability to motivate staff is an additional skill which will coincide with good management performance. Peter Drucker claimed that these are one of the five basic principles of management (Drucker, 1954). A good manager should possess excellent motivating skills; they must be able to motivate the staff in a positive manner and be able to delegate the workload fairly and efficiently. Good communication is very important and a vital component of organisational success. A good manager must be able to communicate to all levels of staff. They must be precise as to what they want and how they want staff to do it. A good manager must ensure at all times, the staff can see that they are in control and they know what they are doing. If employees don’t see that the manager is confident in the position it could have detrimental results. They also must have a clear set objectives and be be organised. The following case study outlines an example where bad management practices led to the collapse of a successful company.
Case Study: Enron
Enron made its millions by misleading the world about financial matters, over inflating the value of its stocks and shares, and using very strange accounting practices including the famous ‘marking to market’ to cover its tracks (Chambers, 2002). With the famous ‘pump and dump’ scheme, around thirty of Enron’s top employees made away with selling over $1 billion of their own artificially inflated stock just before the news of the company’s true financial situation became public. The organisation had over eight hundred offshore tax haven subsidiaries, or holding companies, some with outlandish names such as Mr. M. Yass meaning Mr. My Ass and Chewco and Jedi, named after Star Wars characters. These shell companies allowed Enron to keep hundreds of millions of dollars of debt off its books. This also had the effect of inflating the value of the stock, which enriched the largest shareholders. There are a lot more details in relation to the Enron case but if we look at the seriousness of what happened we can see that the managers lost complete control of company and the shareholder objectives. They focused on their own greed and ignored all policies within the organisation. The managers were able to motivate rogue traders into making very bad and unethical business decisions and committing fraud. Communication was carried out informally; verbally as well as through emails and trails of paperwork. Enron’s management did not adhere with many of the key managerial skills outlined in this paper. The moral and ethical beliefs of these managers disappeared as the greed took over. The sad case of Enron is that it not only had a negative impact on numbers and money but also on human lives. The individuals involved, mangers, directors and staff who following orders from unethical, greedy people created one of the biggest business scandals in the world to date.
Developing People
From Drucker’s thoughts going back to 1955 in his writing ‘The Practice of Management’ it is emphasized that developing people within an organisation is one of the most important skills a manager must hold. He made the assertion that whilst developing an employee one must focus on their strengths and based on these strengths make high demands. This thinking has carried throughout the years and in the current climate is more apt than ever. Managers must drive and motivate their staff in order to achieve the best outputs from them. Commentators of recent times have used Drucker’s ideas as a foundation for their exploration into the development of people. Although they vary in their examination, most elude to Drucker’s concept. Dyer and Shafer develop this thinking by considering the benefits to the organisation. They say that by developing staff, not only will they be able to carry out more intricate tasks; they will enhance the organisation’s dexterity in the long run (Dyer and Shafer, 2003). Therefore a manager who develops their employees will not only fulfil organisational goals, but the employees will gain more knowledge and self fulfilment. Armstrong touches upon this and uses an interesting analogy. He declares that employees are like assets in the sense that the more you invest in them, the more value they hold (Armstrong, 2008). It can be said with confidence that developing staff is an important function to good management.
Objective Management
Another important characteristic a manager should possess is to be objective in their management style. A good manager must stay completely neutral when making decisions concerning employees. All feeling, beliefs and stereotypes must escape the manager’s mind whilst they are rectifying conflicts or delegating the workload. Billikopt is a keen upholder of the belief that a manager should be objective. He believes that if a manager is objective, ultimately employees will gain more respect for them and relations will be strengthened (Billikopf, 2009). In their study of Favoritism in Organizations, Prendergast and Topel state that it is hard to keep favouritism out of an organisation due to the lack of measurable objective employee determinants (Prendergast and Topel, 1996). This leads to the emergence of favoritism which distorts information on how tasks and jobs are distributed through the company. However to be a good manager one needs to find measurable objective determinants in an employee; be it working with the employee hand in hand or carrying out periodic appraisals such as the 360 Ëš feedback in order to find out more about the employee and their views on other aspects of the company.
Planning and Organising
Management as ‘the art of getting things done through people’ (Follett et al., 1973) must start with good planning. Planning is one of Fayol’s five functions of management and is an important step towards good management. It involves setting objectives and goals for a team in an organisation and defining the correct path to attain them within a stated timeframe. When planning is well established, organised and explained to a team, it allows less dispersion in the work. Everyone has a task that should combine with the tasks of other staff in working towards the same goal. For good planning, it is necessary for the manager to be well aware of the organisation’s economic condition and that of competitors, clients and the workforce. If the manager has this understanding and knowledge they can correctly estimate goals and reasonable timeframes in order to then focus on exactly what is needed. ‘The results should be hard to achieve, they should require “stretching”. But also, they should be within reach’ (Drucker 1981). According to Drucker, establishing goals which are too high would not be showing off ambition but would be foolish, and would be proof of bad management. Once the plan is defined, organisational skills are necessary to achieve the objectives of the plan. The manager has to make sure that the resources (finance and materials) and the workforce is stable and available (mentally and physically). At this stage series of question should be asked by the manager; Are the workers adequately trained? Are they motivated? Do they have the tools they need? These are necessary questions to ask as the manager has to continue coordinating all elements in order to achieve organisational goals within the set timeframe. Thus, a good manager has to be very conscious of staff capabilities and well focused on company objectives. They have to have excellent interpersonal skills in order to communicate decisions in a meaningful and comprehensive way to the team. They have to know the employees well, compare the strengths and weaknesses of each, in order to allocate the correct tasks to each member. A good manager needs to know what they are capable of, and the extent of what they can be asked to achieve. As unexpected changes could arise, a good plan should be flexible. Different scenarios and outcomes should be considered in order to be prepared to adapt in case of changes. Priorities have to be implemented, whether they are more profit-based, time-based, competition-based etc., and the tasks should be planned accordingly.
Conclusion
The authors conclude that the question of ‘what makes a good manager?’ should be carefully considered by organisations due to the impact management decisions have on organisational goals. Managers (good or bad) have a significant influence on employee motivation and behavior and the effective performance of the organisation. As findings presented in the Literature Review indicate, there are many hypotheses offering answers to this question. There is compelling evidence to support this conclusion when the case study of Enron is considered. Many writers and management theorists throughout history have suggested key skills a manager must possess. Peter Drucker and Henri Fayol amongst others, indicate that effective managers should be effective at controlling, motivating, communicating, developing people, managing objectively, planning and organising. It is not enough for a manager to be friendly and keep employees content, a manager must be capable of doing and achieving. This poses many questions which organisations need to contemplate, especially in times of economic difficulty when they need to be more efficient, leaner and making sure every employee is performing to meet objectives and goals. Will the manager be strong enough to lead the organisation into the future? Do they have the necessary skills? A good manager is fundamental to this process if it is to be successful. Bad management could have a detrimental impact to the achievement of organisational goals.
What makes a good manager? If we look at the Enron case study we can see the devastating effects of an organisation not having the answer to this question. The culture which infiltrated Enron led to the collapse of one of America’s leading companies through unethical financial accounting and bad management. The authors further conclude that the answer to the question of ‘what makes a good manager?’ lies with the manager themselves. A manager must consider firstly whether they want to be a manager and secondly if they have the skills and abilities to be successful. Peter Drucker suggests these skills can be learned. Do managers receive sufficient management training? There are many reasons for bad managers in organisations. Poor succession planning or managers who simply fall into the role due to experience and seniority do not necessarily make good managers. For this reason the authors conclude that managers should be aware of the power of their influence and the importance of their responsibilities. They need to be aware of the key skills which they require to be effective. They must be in a management position for the benefit of the organisation and the employees as well as their own personal development and not for financial reward alone. As managers have a strong impact on organisational outputs and effectiveness it is fundamental that organisations are aware of the skills that lead to good management and strive to ensure all managers have these skills or have access to further training if required.
想要了解更多英国留学资讯或者需要论文代写,请关注51Due英国论文代写平台,51Due是一家专业的论文代写机构,专业辅导海外留学生的英文论文写作,主要业务有essay代写、paper代写、assignment代写。在这里,51Due致力于为留学生朋友提供高效优质的留学教育辅导服务,为广大留学生提升写作水平,帮助他们达成学业目标。如果您有paper代写需求,可以咨询我们的客服QQ:800020041。
51Due网站原创范文除特殊说明外一切图文著作权归51Due所有;未经51Due官方授权谢绝任何用途转载或刊发于媒体。如发生侵犯著作权现象,51Due保留一切法律追诉权。-ZR