作业代写：Color art

下面为大家整理一篇优秀的essay代写范文- Color art，供大家参考学习，这篇论文讨论了色彩艺术。不同的色彩表示着不同的意义，给人们的视知觉带来不一样的感受。色彩作为绘画与设计的基础，其中的一些基本规律、理论、技巧是色彩研究与运用的根本和起点，也是我们将个人的色彩情感以及内心抒发出来的过程。人类的色彩感觉是一种天性，每个人都有自身的色彩感觉。

People live in a world of seven colors of sunshine, which brings us the enjoyment of beauty. Different colors represent different meanings and bring different feelings to people's visual perception. As a basic subject of painting and design, color is the fundamental and starting point of color research and application, as well as the process of expressing personal color emotions and inner feelings.

People live in a world of seven colors of sunshine, which brings us the enjoyment of beauty. Just like the colors in this world represent different meanings, let us use the eyes of color to experience the feeling and charm of this colorful world. Color is not as simple as sketching, and I can also add the bright colors of my own creative ideas to my works. Human's color feeling is a kind of nature, everyone has own color feeling. In the author's opinion, the original intention of color course is to excavate the inner depths of our hearts and wait for the release of color feeling. A few weeks of color classes should do just that.

"Color art principle course education" has always been art and art design in the education system of the indispensable important constituent, as the basic education curriculum, the training purpose of education is not a simple color course solve painting skill and technique in the creation and application design problems, more than some people think that a rigid imitation learning. However, under the premise of stimulating students' creative consciousness and potential, students should be trained with rigorous thinking methods, flexible creative skills and solid modeling ability, so as to guide students to expand modern art and expression language in the process of practice.

As a kind of expression language, to master it well, we need to have a deep understanding of color rules, principles and meanings. Color painting, in short is glued on the color on the paper, from the visual perception and psychological effect of people of color, use the scientific analysis method, the complex phenomenon of color reduction as the basic elements of the use of color in the space, can change on the quantity and quality, according to certain rules to match content relationship among different parts, and the process of creating new color effect. The course of color painting is the basic course of art and art design. It also has close relationship with space modeling. For example, color cannot exist independently without form, space, location, area and texture.

The main elements of color painting are color and color system. Color system can be called color system, it takes a certain color theory or rule as the foundation, the continuous change of color induces into system, called color system. The color system is expected to have several functions. All colors can be correctly formulated; Can objectively choose a harmonious color scheme. Color system is about to use 3 primary color to carry on overlay mix color to produce wait for a color, the most basic mix-color represents: white, clean, clear, pure, transparent, white is wrapped by the other color that lightness is not high, give a person some clear, bright feeling. A white background makes the picture clearer. Black, dark, night, death, shade, increase the brightness of the color system adjacent to black, can make it more distinct. Use black as background, can make whole picture complete, unified and harmonious. A pale, slightly off-white color with a distinct white tendency. Dark green, which is slightly more green from the pure black field, is similar to dark gray in tone. A strong contrast that is too prominent, if too strong is needed to be weakened, is usually made by adding black or white to both sides of the solid color, although the contrast can be reduced by adding a third color. Also easy to achieve coordination, unity of the subtle overall color effect.

Another important principle of color, namely warm color and cool color collocation principle. The warm color is a color group centered on orange and contains the impurity of this color group. On the hue ring refers to the color area from the end of purple to the beginning of green. This color group allows people to associate with fire, sun, festive and warm. Cool color is mainly blue color cluster, which can make people associate with cold, arctic, sea and so on. It can be said that green is a blue to yellow cloud ladder in the color ring, it can also be said that the cool color clusters reach the middle level color clusters of warm color clusters; Similarly, purple is the color that goes from blue to the middle of the red cluster. Using munsell color three-dimensional tree analysis, the visible color is kaleidoscope, if the subdivision will get an infinite variety of colors, so that finally the naked eye can not distinguish the color difference.

Combinations of color differences also have different meanings. Use a variety of pure color can build a kind of luxurious color atmosphere. You get a bright color scheme; If in picture color attune a few dark color, can make the picture produces intense feeling. If be in color, attune a few light color, can make the picture produces move feeling, make the picture is more perfect. The color of high purity namely pure color, the color of second high purity namely light color attune. Such two kinds of tonal match colors give a person a kind of lively, luxuriant, be full of vigor impression.

Artists should also learn to use nature, which is another aspect that the author should strengthen. All things in nature have their own colors, such as blue sky, white clouds, desert sea, Bridges, water... However, it is precisely because there are so many colorful things that make up the beautiful nature.

As a basic subject of painting and design, color is the fundamental and starting point of color research and application, and also the process of expressing personal color emotions and inner feelings. It is all art learns with art design major student place must understand with master, mastered the fundamental knowledge of color, had good color feeling, want to learn ceaselessly next with careful observation. Life is full of knowledge. I will gradually find that I know more and more, and I will be good at using the available materials around me to create color paintings. However, most of the color teaching in the first grade to the third grade in colleges and universities is short term, which lacks of long-term creation and research programs. This is in the future teaching reform and the proposed syllabus when the need for improvement.

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Assignment代写：Virtual representation in stage art

下面为大家整理一篇优秀的assignment代写范文- Virtual representation in stage art，供大家参考学习，这篇论文讨论了能乐舞台艺术中的虚拟表现。虚拟性是戏剧舞台艺术布景过程中不可缺少的元素之一，任何舞台艺术都不可能离开其单独存在。而能乐是日本具有传统艺术价值的代表，该艺术形式通过假面等舞台表演道具刻画故事情节，渲染悲剧色彩，从而实现提升艺术感染力的戏剧目标。从能乐舞台的布景来看，能乐舞台将虚拟性融入到布景设计之中，使虚拟表现在舞台设计过程中得到巧妙运用，从而使能乐升华为经过历史凝练的表演形式，凝聚了极高的艺术价值。

The virtuality is one of the indispensable fixed elements in the process of the theatrical setting. The ingenious play of the virtuality can enable the artist to reach a degree of understanding and tacit understanding of art appreciation with the audience in the performance process, and form a stronger influence force for the drama. Nengle is a typical representative of the value of traditional art in Japan and is praised as the "quintessence of the nation" in Japan. This art form depicts the story plot and renders the tragic color through the stage props such as masks, so as to achieve the dramatic goal of improving the artistic appeal. From the perspective of the scenery of nengle stage, the virtuality of nengle stage is integrated into the setting design, which makes the virtual expression be skillfully applied in the stage design process, and thus makes nengle sublimate into the performance form that has been condensed through history and embodies high artistic value. As the performing place of nengle, nengle stage also becomes the mysterious "small universe" with the help of virtual performance. According to the composition of nengle stage, nengle stage mainly consists of the setting of mirror plate, the planting of pines beside the bridge and the use of stage props.

In the scenery art of nengle stage, the most important thing that can be reflected is that nengle stage skillfully USES the virtual expression, which is the picture of the mirror plate. The mirror plate is an essential element in the performance of nengle, located directly behind the center of nengle stage. The mirror plate of nengle stage depicts an ancient pine tree, strong and powerful. In nengle, this pine is called "shadow song". Since "shadow song" in Japanese means the temporary appearance and arrival of the divine Buddha, "shadow song" means the place where the divine Buddha appears, which is full of auspicious meaning. According to the origin of nengle, nengle is mainly to pray for good weather and good harvest in the coming year. In the traditional Japanese consciousness, temples are sacred places for the existence of gods and buddhas, and nongle is the performance of praying to heaven. Therefore, when praying to gods and buddhas, it is necessary to welcome the presence of gods and buddhas and arrange a place for them to rest. The pine has always been considered as a symbol of elegance and holiness by the Japanese. Under this kind of fixed subjective understanding, the creator of nongle carved an ancient pine tree on the mirror plate of nongle stage and positioned it as the resting place of the deity and Buddha. This is the reason why the mirror plate of nengle stage is engraved with ancient pines. The scene of the mirror plate enables the audience to make infinite reverie during the performance of nongak: nongak actors perform under the pine trees in the wild in order to pray for the happiness of the next year, while the gods stay on the ancient pine trees to watch nongak performance. In this way, god and man break the boundary between the gods and the humans and realize the communication. The application of virtual performance enhances the artistic appeal of nongle stage. However, how to appreciate the meaning behind the virtual performance requires the audience to have a certain understanding of nongle. This is one of the reasons that nengle has difficulty integrating into the young population in today's society.

The pine planting near the bridge of nongak stage is ingenious, and it makes good use of the virtual expression, so that the artistic value of nongak stage has been sublimated. In the scenery of nengle stage, three small pines are planted at the front of the bridge. The spacing of these three pines is the same, and the height decreases successively from the platform to the curtain, which brings a strong sense of reality, enabling people to find the sense of distance difference in the gradual change of height. During nongle's performance, the three small pines are both a reference for the actors and a symbol of the boundless forest. Three pine had no practical significance, but in the stage can clever apply virtual performance, under the action of three pine has become the symbol of the forest, can create unlimited lenovo: people to pray for happiness, into the forest to find deities arrival - old pine, communicate with deities under the pine trees. Such virtual performance of nengle stage enables nengle actors to have a high degree of freedom in the performance process, get rid of the limitation of time and space, and bring into full play the "mysterious" existence of nengle's core aesthetic value. "A small piece of land can be home or country or world, and even these men are the father and the son of the emperor." Props remain unchanged, become people's way of thinking and understanding, the same thing, because of people and things and each has its own. The ingenious use of virtuality leaves the audience the space of free reverie and achieves the good effect of scene blending. On the other hand, due to too much omissions or representativeness, in order to truly understand nongle, the audience must understand the meaning of what the omission represents before appreciating nongle, thus causing a certain amount of triviality to the appreciation of nongle.

Can music stage props simple but not simple, the same everywhere virtual performance. Nengle stage virtual performance in the use of props mainly reflected in: the use of props "ship". Nengle plays "jiang kou" and "junkuan" used props "boat". The virtual representation in it has been a thoroughly exhausted embodiment. Although it is a "boat", it is only a frame tied with bamboo pole. According to the audience's individual appreciation orientation, it can be regarded as a luxury boat or a boat boat. This greatly increased the actors' freedom during the performance. The prop of "bell" appears in nengle "dao cheng si". The use of "clock" also can reflect the stage of virtual sex, the "clock" made of cloth and hung in a bronze mirror, can happy actors according to the development needs to change within the "clock", it is the "clock" in the mouth can provide a platform of a fall together, created "two world" for the audience, it can represent the music stardom and the transformation of the actor in the world, but also implies the audience see the world different. FuZhu. Eye post is a necessary reference for nengle actors to perform nengle, and is one of the important props for nengle stage. In the performance world of nengle, the eye post represents the position of communication with god, and the actor can communicate better with the Buddha by using it as a reference. Although it is a simple column, it brings the audience infinite space of reverie. The use of this kind of virtual expression simplifies the use of nengle props, making the audience look for the existence of "mysterious" beauty in the simplicity. However, as mentioned above, the premise of the application of virtual performance is the full understanding of the omitted things, which to some extent limits the development space of nongle.

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51due为留学生提供最好的assignment代写服务，亲们可以进入主页了解和获取更多assignment代写范文 提供美国作业代写服务，详情可以咨询我们的客服QQ：800020041。

英文论文写作论据有什么用

对于一篇英文论文来说，论据是支撑论证的基础，如果论据和论点关联不上的话，那么这篇论文肯定会被否定。所以英文论文中的论证部分非常重要，是评价论文的重要依据之一。那么怎样才能把握好论据的提出，呈现给大家呢？下面就给大家讲解一下。

一、论据如何产生作用

学生要注意的是：在论证中，我们在理解和处理时，论据是最抽象、最困难的要素。通常学生在论文中提出的论据是为了连接理由和观点，当然，学生也可以提供论据说明证据如何和理由产生关联，就像论据将一个观点连接到支持这个观点的理由那样，它也会将一个理由连接到支持该理由的证据。

二、论据看起来像什么

其实，学生在撰写毕业论文时，会用许多方式来陈述论据，从直截了当到迂回。不管通过什么方式做陈述，论据总是包含两个部分：一是一般情况，另一个是读者据以推想的一般性后果。在学生完成自己论文的时候，一般采用比较多的是陈述论据的方式，这种方式是最有用的，因为，它可以清楚地区分论据具备的两个部分。

三、检验你的论据

建议学生在陈述文章论据时，切记反问自己三个问题，以便提前克服导师见到文章后提出任何抗拒你的观点，要假设老师可能会挑战你的论据。

1.该论据是正确的且有适当的限定条件吗？

2.该论据可应用于理由和观点吗？

3.就导师而言，这个论证是适当的且有说服力的吗？

实际上，由于论据的重要性是关乎原则的，一旦导师否定你的论据，那么也意味着整个论证被否定了。所以我们要有足以挑战别人的论据。能做到这一点，论文便会具有特色，脱颖而出。

以上就是对论据重要性的阐述了，希望大家能够好好掌握，写出好的英文论文来。

想要了解更多英国论文写作技巧或者需要英国代写，请关注51Due英国论文代写平台，51Due是一家专业的论文代写机构，专业辅导海外留学生的英文论文写作，主要业务有英国代写、essay代写、assignment代写、paper代写。亲们可以进入主页了解和获取更多关于英国代写以及英国留学资讯，我们将为广大留学生提升写作水平，帮助他们达成学业目标。如果您有英国代写需求，可以咨询我们的客服QQ：800020041。

Paper代写：American media industry

本篇paper代写- American media industry讨论了次贷危机对美国传媒业的影响。次贷危机的爆发，对美国传媒业造成了强烈的冲击，使我们看到了传媒业依赖单一广告收入的危险。因此美国传媒业不得不因应形势，思考和探索新的经营和赢利模式，从传统媒体向网络转型，为传统传媒产业的发展提出了新的挑战和启示。从这个角度来说，次贷危机对美国传媒业造成的影响，不完全是负面效应，它也可能会是一个契机，促使传媒业的改革。本篇paper代写由51due代写平台整理，供大家参考阅读。

The us subprime crisis not only affected the us real estate, banking, retail, but also gradually affected the media industry. The American media industry is not only huge in scale, but also refined and expanded globally. Under the impact of the subprime mortgage crisis, traditional media and emerging media suffer heavy losses just like the financial industry, especially the newspaper industry faces severe situation under the impact of subprime mortgage and network.

The American financial crisis triggered by subprime mortgage led to the collapse of many famous investment companies, the closure of many Banks, and the unemployment of a large number of financial workers, resulting in a sharp decline in the demand for financial information. Thomson-reuters and bloomberg news are the world's leading financial information providers, but faced with the subprime crisis, they lost a large number of registered users - Wall Street traders. With the failure of new Banks or investment companies, more and more financial practitioners are out of work, and financial information providers are directly facing the problem of declining users. Worse, the financial sector is spooked by the inability to see the end of the subprime crisis. 80,000 Wall Street workers are unemployed, mostly users of thomson-reuters and bloomberg news.

Thomson Reuters and bloomberg news largely rely on information services for financial firms. Financial information services accounted for 60 percent of Thomson Reuters's $12.5 billion in revenue, and it's clear that the subprime crisis has had a major impact. Thomson Reuters had to cut about 1, 500 jobs worldwide over the course of 2008 to meet its cost-saving targets to cope with the subprime crisis. Bloomberg has been hit hard, with almost every Wall Street trader a registered user of the company and an annual fee of several thousand dollars per account. The large number of traders who lost their jobs also meant a sharp drop in bloomberg's revenue. In April 2008, for example, merrill lynch, which USES bloomberg information, was forced to cut 3,000 jobs.

Not only do some news agencies that provide information to financial and financial practitioners face a slump in business, some professional financial newspapers, such as the Wall Street journal, have had to adapt to the subprime crisis. On July 27, 2008, the Wall Street journal announced that it had cut 39 editors and disbanded its independent editorial team. The editors were arranged to work with dow Jones' Global News, Global Copy, Global Pagination, Monitor and the journal's editorial center in New York.

Under the impact of the subprime mortgage crisis, businesses related to finance were all affected. The chain reaction of the financial crisis made the media industry, which had been heavily dependent on finance and economy, unable to cope with it. In the recession, the outlook for the media industry is cloudy.

As a result of subprime crisis, American media industry advertisement income is affected greatly, especially the real estate advertisement drops apparently. AD spending on newspapers and their websites fell 7.4% to $11 billion in the fourth quarter, according to a November 22, 2007 survey by the newspaper association of America. Of the many classified ads that have been hit hard by the weakness of the U.S. housing market, classified AD revenue fell 24.4 percent, retail AD spending fell 5 percent and national AD spending fell 2.5 percent. Hiring job ads and car AD revenue also fell 19.7 percent and 17.7 percent, respectively. A severe downturn in the us housing market has deprived newspaper advertising of significant revenue. At the same time, a large number of advertisers, particularly in the real estate and employment sectors, have switched to online advertising, making the newspaper advertising industry worse.

The survey showed that in the second quarter of 2008, compared with the second quarter of 2007, American consumers reduced their leisure spending because of the subprime mortgage, resulting in a 7% reduction in search engine spending by advertisers in the financial services industry, and a 17% reduction in advertising spending by advertisers in the travel industry. According to the bureau of press and publication statistics, in July 2008, compared with the same period in 2007, for example, advertising revenue fell by an average of 22.3 percent in the nation's top 530 daily newspapers, well below its peak in 2000. That's a pretty big drop, suggesting the U.S. newspaper industry has been hit particularly hard. That is evident in the financial statements of America's big newspaper groups.

In 2008 gannett, America's biggest newspaper group, posted a 36% drop in second-quarter profits from a year earlier. Turnover fell 10 percent to $1.72 billion. The decline was mainly due to a decline in advertising in the publishing sector, with retail advertising down 8 per cent and classified advertising down 19 per cent. The company's largest newspaper, USA today, saw a 17% drop in quarterly advertising, putting the group on a financial footing.

In May 2008, McClatchy newspapers, the third-largest U.S. newspaper group, reported a 22.2% and 22.6% decline in newspaper advertising in Florida and California. Advertising revenue fell 15.4 percent in the first five months of 2008, according to financial reports.

In the world of radio and television, the impact of subprime lending is also clear. CBS relies on advertising for most of its profits, and once advertising revenues collapse, profits plummet. News corp, Disney or time warner also face a slump in advertising revenues. For example, Disney generates 21 percent of its revenue from advertising and about 25 percent from theme park revenue, both of which are subject to fluctuations in tourism revenue. News corp's operating growth slowed to 11 per cent in the first half of 2008, down from 23 per cent in the second half of 2007.

Worryingly, the growing subprime crisis has spread to the IT industry. Even a unique network, but also because of the subprime crisis, advertising revenue growth in 2008 slowed. AD spending in the us financial services sector, which has been the largest online advertising customer in the country, fell 27 per cent year on year as a result of the financial crisis. The cuts in online advertising have hit not only IT giants such as Microsoft, Google, yahoo and aol, but also print media and broadcasters looking to grow rapidly through online advertising.

About 195 media groups are listed in the us, with the most influential media groups issuing shares on the stock market. In this way, its performance can be directly reflected from the annual company earnings report and stock market value. As a result of the subprime mortgage crisis, the stock market was in a gloomy mood. Not only were the shares of investment companies and Banks with poor performance sold off, but the stock market of listed media also changed from positive to negative. The public and investment companies have been selling off their shares, resulting in a decline in the market value of listed media companies. For example, after the famous investment firm Goldman sachs cut its media shares by 10% in May 2008, the market immediately lowered its rating on the media industry, reflecting a more pessimistic outlook for the media industry. The continued selling of stocks has led to a steady decline in the value of media stocks, which has left them unable to obtain loans from Banks, making it difficult to turn over capital.

Disney shares fell 12.3 percent on subprime losses, and Columbia's earnings per share were hit by 20 percent. Gannett, the largest us newspaper group, has seen its stock decline by at least 30 per cent since 2004, with assets down by $2.6bn - $2.9bn. The stock of McClatchy, America's third-biggest newspaper group, has fallen by nearly 70% in the past year.

The media group's poor performance in the stock market has inevitably affected their credit ratings, making it harder to borrow, and cutting staff is often the most common way to cut overhead and operating costs. For example, after the stock market value of McClatchy group drops sharply, there is no way to attract enough capital in the debt market or the stock market, and they have to sell assets and lay off a lot of people to maintain their business. On June 16, 2008, the McClatchy newspaper group cut 10 percent of its jobs, or 1,400 jobs. The company saved $70 million a year. The sheer range and number of job cuts at McClatchy has caused a considerable stir in the industry, leaving workers fearful of entering the ranks of the unemployed.

Traditional media was affected by the subprime crisis, and the network as new media was not immune to the crisis. On September 29, 2008, shares of popular search engine Google fell below $400, down 11% from the previous trading day, compared to a high of $750 two years ago. Within two years, the company's stock had lost nearly half its value because of the subprime crisis. Google is likely to miss its 2008 target because of the impact on performance. Thus it can be seen that the subprime mortgage crisis has a strong impact on all media industries in the United States, causing significant losses to them.

Under the challenge of new media such as the Internet and the impact of subprime mortgage, the traditional media in the United States, especially the newspaper industry, are in a rather difficult situation. One of the nation's largest newspaper groups, the BBS newspaper group of Chicago and the Los Angeles times, had to sell its iconic Chicago BBS newspaper headquarters building in downtown Chicago to ease mortgage and business pressure in order to relieve the pressure on its debt of up to $13 billion.

Meanwhile, six newspapers with strong regional influence, including the Baltimore sun, the Detroit free press, the palm beach post and the Boston globe, had to lay off staff. The Boston globe had to lay off 160 staff because its printing business had been outsourced.

In 2007, newspaper circulation in the United States fell by about 3.6 percent, with only a small number of newspaper circulation gains, including the famous New York times and the Washington post, falling, with the New York times down by 3.85 percent and the Los Angeles times down by 5.13 percent. Only USA today and the Wall Street journal still get a tiny increase of less than 1 percent.

On radio and television, on March 14th 2008, Leslie morvis, CBS's chief executive, admitted: "the downturn in the us economy has clearly affected our radio and television business." The subprime crisis hit the traditional media, especially the newspaper industry, and the industry was in turmoil. People were accustomed to the group freezing employee salaries, massive layoffs, shrinking the layout and scale, etc. However, the consequences of such layoffs and shrinking the layout led to more serious consequences. With fewer staff, the quality of news coverage has declined and the coverage has become narrower. News stories are generally shorter in length and less in depth. In addition, editors paid more attention to local and community news, and there was a decline in international and domestic news, as well as in business, technology and arts coverage. This further encouraged people to turn to the Internet for information, and newspapers entered a vicious circle. As a result of inflation, financial crisis and the impact of the Internet, the price of paper has risen, business has decreased and advertising has shrunk. It can be said that the traditional American media, especially the newspaper industry, has entered a cold winter. American newspapers have to face the fact that the market is shrinking.

The impact of the subprime crisis on the media industry in the United States shows the danger of relying on a single advertising revenue. The American media industry has to consider and explore new business and profit models in response to the situation, and the transformation from traditional media to the Internet has put forward new challenges and inspirations for the development of traditional media industry. From this perspective, the impact of the subprime mortgage crisis on the media industry in the United States is not entirely negative. It may also be an opportunity to promote the self-reshuffle of the media industry and accelerate the transformation.

The American newspaper industry is in the process of transformation, the operating environment is changing, and more traditional media are turning to the Internet. In 1972, more than 50 percent of those aged 21 to 25 read newspapers every day. Today, that share has fallen to less than 20 percent, a key factor in the 13-year decline in national newspaper circulation. A survey found that a large proportion of readers are over 45, with the most loyal readers over 65.

As we all know, the purchasing power of the old audience is far less than that of the young audience. In this way, advertisers will focus their advertising resources on the young audience with strong purchasing power, which is increasingly concentrated on the Internet. As a result, online advertising is on the rise. Faced with the shift of the audience, the direction of newspaper business has undergone a significant change, and more resources have been put into the network to build an informative newspaper website, which has achieved good results. The number of unique visitors to newspaper websites rose by 15% in July 2008 from a year earlier to an average of 57.3m a month. Newspaper websites accounted for 14 percent of the newspaper's 25-34 year old readership. Newspapers have been successful in driving innovation and expanding readership and value. Advertising revenue from these newspaper websites is growing 25 to 30 percent a year, the fastest growing segment of all advertising revenue for newspapers. Clearly, newspaper advertising is declining, but newspaper groups are getting some compensation from online advertising. This shows that the group's development of newspaper websites towards the Internet is the right direction for the us media industry to get out of the predicament.

In addition, to reduce the distribution cost, make full use of the distribution network of newspapers, many city, even national American newspaper group by signing a "cooperative agreements", runs in addition to the editorial board of the partial dissection, to form a new issue and advertising companies, unified business newspaper advertising, distribution and other business, profit distribution in accordance with the agreement. As a result, the newspaper that joins cooperative management agreement to issue cost to reduce greatly, profit increases greatly. These changes in response to the crisis have helped traditional newspapers cut their losses.

The subprime crisis has had a strong impact on the developed media industry in the United States, with negative effects constantly emerging. So far, although China has been less affected by subprime, the media industry is facing the same crisis as the United States. As the price of paper rises, transportation costs rise, and labor increases, the network develops rapidly, and young audiences continue to flow to the network, resulting in a sharp decline in the profits of traditional media. The harsh winter is closing in on traditional media, especially newspapers, similar to the current dilemma faced by American newspapers. The author thinks that, draw lessons from the transformation of the media industry in the United States, efforts in the direction of the network development, promote reform and development of digital media industry in our country, strengthen the media group in addition to the content of cooperation, to form a joint distribution network, reduce the distribution cost, will help China's media industry to reduce operating costs, reduce risk, and accumulated in the process of development strength, enhance the ability of resist financial and economic crisis, achieve the change and development of the media industry.

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Essay代写：News hype and news planning

下面为大家整理一篇优秀的essay代写范文- News hype and news planning，供大家参考学习，这篇论文讨论了新闻炒作与新闻策划。新闻炒作和新闻策划是如今比较热门的概念，对于某一则新闻来说，是新闻炒作还是新闻策划，有时候是难以判断的。所以在进行新闻策划的时候，切勿出现有意无意的炒作现象，新闻策划的不正确操作会被误以为是新闻炒作。新闻策划实施前，一定要收集到足够的信息，对新闻事件进行全方面的了解。否则会因为报道不实而出现偏差，从而使新闻策划处于被动地位难以收拾局面而酿成新闻炒作。

News hype and news planning are two popular concepts in recent years. For a certain news, it is difficult to judge whether it is news hype or news planning. This will cause the news planning department to be questioned as news hype. It is necessary for a TV journalist to pay attention to how to correctly apply news planning to media and how to grasp the corresponding yardstick so as to avoid news planning falling into the mire of news hype. This article mainly analyzes the concept of news hype and news planning and their similarities and differences, and puts forward improvement Suggestions on how to properly use news planning, hoping to be helpful to readers.

News planning plays an important role in the world of news media. First of all, news planning must follow the law of news and have a clear news goal. Facts come first and reports later. Secondly, news planning is not a figment of the air, not a fantasy divorced from reality. News planning is people's subjective consciousness activity. However, this subjective activity is to extract some relevant information effectively on the basis of a large amount of information. Then it analyzes the information which has research significance, looks through the phenomenon essence, and puts forward the corresponding solution strategy or the suggestion. The main purpose of news planning is to analyze effective information to achieve good news communication effect. It is the main rule of news report under the current situation, and it has become a standard to evaluate the level of editing and directing business. For example, successful news planning, such as applying for the Olympic Games and world expo, earthquake relief, the opening of the 18th national congress of China and other political and economic events, are all successful examples of news planning. It can effectively combine the initiative and creativity of communication with the needs of the audience. After successful news planning, it can not only give play to the social function and practical value of news itself, but also bring immediate benefits to journalists and improve the visibility of its columns to a certain extent.

There are many similarities between news hype and news planning. The key is to exchange "speculation" for "heat" in the process of news occurrence and dissemination. In this process, some news providers and news disseminators will deliberately get involved in news events for their own interests or because of their own psychology, thus exaggerating and reinforcing a certain part of the news and making people realize that the news lacks authenticity. News hype is often premeditated, sensational and commercial. The main purpose of news hype is to create "gimmicks" through hype, so as to have "selling points", so as to expand its influence and improve its popularity. For example, in the case of the disappearance of Malaysia airlines flight MH370, many media reports at the time of the crash causes are different, these are part of the news hype. It is difficult to avoid the spread of all kinds of false information when major events occur, but the method of news hype cannot be used for reference.

In real life, there are still many dangers of news hype, mainly manifested in the following aspects: to mislead people's understanding of the truth of the event maliciously, to a certain extent, it will cause a certain degree of harm to the society; The waste of resources and the invalid information of news hype cause waste of news resources, mainly including news layout and column time. To some extent, false event report will bring bad influence on the reputation of news parties. Once the conflict is intensified, it may also bring harm to society. The news hype itself will deliberately exaggerate the news, once people believe what they say, it will have a negative impact on the social atmosphere.

For news hype and news planning, both of them need to be creative and pay special attention to creativity. They expand the social effect through creativity, so that they can attract a large number of audiences, and thus improve their social visibility and gain certain economic benefits.

Only a detailed and detailed plan in advance can successfully and effectively complete a news plan or news hype. After the formulation of the plan, the division of labor is strictly implemented in accordance with the plan, fully demonstrating the propaganda value of the news and achieving the best benefit of the society.

From the expression form of news hype and news planning, both of them are very particular about packaging, and have specific and clear division to each link and news style, they will exaggerate the news, in order to enhance the emotional color and visual impact of news report.

Although news hype and news planning have the same points above, there are still many differences in in-depth analysis of them.

Different laws are followed. News planning generally follows objective and passive laws, which is a report of the latest facts and accords with its essential significance. However, news hype can either take the occurrence of objective facts as the subject or actively "make" news. For example, it is not in line with the nature of news to make people do "valuable" things and then carry out hype reports.

For example, news planning is to report the time in some societies. A times said that a college student gave up the opportunity to study for graduate school and went to a remote area to support education. And the most typical of the news hype is entertainment news, often star signing companies to achieve their business purposes, deliberately do nothing. For example, before the release of their films, many stars will engage in gossip and speculation, attracting public attention and winning the box office.

News planning pays more attention to social effect and has a strong sense of social responsibility. However, the news hype pays more attention to sensationalism and selling points, and takes the public's attention lightly. For example, some game programs will show the true appearance of their contestants based on their real life, while the hype will sometimes create gimmicks, saying that the judges are cruel and fans will fight.

News planning usually shows the facts of the news in the form of series reports, which in turn requires planning to study subjects with far-reaching significance. For example, the citizen newspaper often thinks that the poor students donate money to help students, blessing the earthquake victims and other reports. Although the subject matter is small, the subject matter is big, which reflects the true feelings of the society. On the contrary, some "steamed bread" has been fired with great enthusiasm, "gossip", "privacy" and other subjects do not have much significance.

News planning can be said to be the inevitable result of journalism's trend towards competition and survival of the fittest. After entering the new century, news planning highlights its importance. Good news planning can achieve masterful reporting effect and strengthen the affinity with readers. Planning should consider the audience's vision and needs, and have a deep understanding of the people, events, activities and the industries involved, which is the basis for good news planning. Moreover, we should give accurate positioning to news planning, break through traditional thinking and dare to report unreported content.

The innovative ability of a news planner plays a very important role in news planning. If the innovation ability is strong, then the result of news planning will be twice as good as the result of half the effort.

In the process of news planning, do not appear intentional or unintentional hype phenomenon, the improper operation of news planning will be mistaken as news hype. Before news planning and implementation, it is necessary to collect enough information to have a comprehensive understanding of news events. Otherwise, there will be deviation due to false reports, thus making news planning in a passive position and difficult to pick up the situation, resulting in news hype. News hype is actually the result of alienation of news planning, over-planning, fabricating news events and violating the law of news. All news activities should be conducted in strict accordance with the law of the press, under the principle that journalism must be authentic without damaging it, and more importantly, there should be a starting point of high quality that benefits the society and the people.

News is closely related to human life along with human progress and development. This paper briefly discusses the meaning and similarities and differences of news hype and news planning. We should treat and use both of them correctly.

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