下面为大家整理一篇优秀的essay代写范文- Economy in the Internet age，供大家参考学习，这篇论文讨论了网络时代下的经济。在网络时代下，过度消费和信息过度收集，都反映了人们自身的需求和资本的逐利性。人们在层层信息流包裹下寻找着共同爱好，群体的氛围和个人的倾向使消费者更乐于在特定的方面进行消费。巨大的利润促使资本迎合的同时对客户个人信息需求加大以便提供更全面高效的服务和获取更高昂的利益。
In the Internet era, the power of information discourse is continuously decentralized. Everyone can receive and output information in the first time, and has convenient channels and direct platforms for consumption and profit. On the network, all the needs and emotions of people quickly gather, accumulate and expand, and eventually form a huge virtual consumption market. With the increasing number of Internet users, the network environment is becoming more and more complex, and a series of network problems are becoming more and more prominent.
With the development of the Internet, people have been accustomed to obtaining spiritual enjoyment and seeking information more in line with their own expectations from the network world. The world in each person's eyes is different, and we all constitute a pluralistic network world. In the era of big data, everyone receives and outputs a large amount of information every day. A large number of users and the power of capital have injected vigorous vitality into the Internet, but there is also a game between them. And the article is to two of the hot issues of the existence of "demand" and "exchange" analysis and mining.
"You and I have no chance, all depends on me to charge money" this actually is a kind of reality. "If any product is free, it's because someone is paying for you, or paying for your attention," former Google design ethicist Tristan Harris said in a TED talk. How much is your attention worth? For example, every time you open a web page, there's an auction going on behind it, hundreds of millions of times a day."
There are endless hot issues emerging from the upper strata of social media, which bind the public together. It seems that everyone is involved in it, but in fact, such participation is fragile and shallow. Whether it's weibo, WeChat, douyin, or all kinds of game broadcast platforms, the fundamental task is to grab the attention of users. Successful acquisition of your attention means that it is possible to learn, conform to, and even guide your needs and preferences, and get your happy purchase.
People are drawn, there is no shortage of options to occupy the attention, under the pressure of reality into a colorful circle for comfort. Under the catalysis of various media, the noise and appeal of information are infinitely amplified, but people's ability to be alone is greatly reduced. The online world can offer something real, but a sense of nothingness lingers. A person may feel that his life is empty, devoid of meaning and direction even after a brief moment of joy, and this creates an urgent need to enrich himself.
Personal web celebrity economy refers to the Internet traffic resources, a series of business models and cash, is refers to the web celebrity on social media gathered popularity, its huge fan power directional marketing, specific influence on part of the audience, he won the strong influence and cashability derived the actual benefit and the economic effect.
God created man, and the consumer is god. For web celebrity economy, the most important part is to understand the consumer demand and psychology, and attract enough fans to "create gods" in a sense. Web celebrity shows specific talents, content, appearance, and personality. Beauty bloggers attract fans among beauty loving women by teaching makeup video, and convey the information about skin care, color makeup and other products to such consumer groups accurately, so as to obtain a strong ability to take goods. Game web celebrity collects fans' props gifts or promotes the game realization through the live game process, focuses on text and other contents to produce web celebrity that gathers fans, and realizes realization by relying on fans' groups and by means of advertorial implantation.
These interactions are more intimate on new social media platforms, allowing fans to feel a stronger sense of one-on-one exclusivity, and emotional interactions make fans more willing to pay for their own.
Web celebrity economy breaks away from the path of traditional star, molded the idol of diversity, dimensional. In some cases, it meets the specific needs of the network era. Although the public closer, but because most web celebrity capacity is relatively single, rigid have no way to quickly adapt to market changes, live too depends on the particular fan group, is not so much people pursuit of "god", than people in the pursuit of their own inner projection, is the person's demand, which has given rise to the vision a reality.
"You don't want to buy things that are beautiful and good looking and quality because your subconscious doesn't think you deserve them." This line of accuser once prevailed. Consumer behavior is linked to identity, taste, and even intelligence, and trumpeted on social platforms.
Marketers put a higher and higher "price" on happiness. All the social media on mobile phones are teaching users to enjoy life in a timely manner, emphasizing that the exquisite life must be cool and free, and rushing to submit the consumption list that meets this definition. Web celebrity and stars use sweet smiles or humorous and intimate behavior language to attract specific groups to tick off unnecessary and desirable commodities; A plethora of payment and lending apps whisper about the ease and joy of borrowing. It's all about making the last penny in your pocket, now and in the future, compliant.
On "double 11", "12-12", "618" and "520", the consumers with hot heads walked into the "mathilde trap" under the unbridled incitement of social platforms -- they paid too high price for their necklace. This can not be said to be cheating, everyone is voluntary consumption, self-generated shopping desire. With the hands of the capital in exchange for resources to meet their various needs, but the above links do play an important role in promoting.
In today's real society, the pace of life is speeding up. People are exhausted and at a loss under the impact and encircled by a large number of fragmented information. People establish their identity through consumption, and carry out spiritual consumption or material consumption through various media under the guidance of intention or not, so as to meet their own demands and realize their inner fantasy. I have "it" may not be happy, but I can not get a certain unhappy. Crazy buying, this is the Internet era of most people can not quit the mental needs, but also the consumption is increasingly fast and frequent in today's society is inevitable phenomenon.
Personalized recommendation system technology is a new type of Internet information technology, which provides a new way to solve the problem of information overload in the era of mobile Internet. It can carry out "thousands of faces" intelligent recommendation and push various information and commodities according to the preferences of each user.
According to various personalized recommendation systems, collecting user data and algorithms are the most important parts. This technology gives us a lot of convenient services, but it also exposes us to the "eyes" of everything, which is hard to avoid.
Nowadays, the Internet has become inseparable from our lives, and all our behaviors on the Internet have left a "data footprint". Under the big data, our privacy is no longer a general scope, but accurate to "the point". Every click, view, comment we make is traceable, every purchase, pause, hesitation becomes visual data. Shopping websites such as taobao and jd.com are observing and recording our shopping list. Baidu, Google and sogou pay close attention to our browsing history and search history. WeChat, QQ and weibo peep our social network and thought dynamics; Takeaway apps like Meituan record our food preferences; Even travel locations, hotel choices, favorite music, the style of reading are all the major platforms to record the preservation of the race.
The information collected by enterprises is very detailed and complex. After processing, many of them can be accurate to individuals, and can be updated at any time with a long time limit. The information recorded by the software covers all aspects of people's food, clothing, housing and transportation, as well as their consumption level, time, frequency and preference, which cannot be more detailed. The minute details of the annual bill make it easy for people to review past information, but also to worry about their privacy.
This data collection has had a significant impact on shopping consumption in particular. The private customized homepage of shopping App, the frequent promotion SMS of past merchants, and the crazy bombing of dozens or hundreds of messages of shopping section make people annoyed. The more private addresses and the improper collection and disclosure of identity information also pose a number of security problems. Most people have experienced some degree of induced consumption.
In the era of big data, information exchange not only exists between people, but also between users and providers. A certain degree of information exchange can be said to be mutually beneficial. For example, when we want to enjoy the convenience of Internet shopping, we cannot bypass the problem of filling in personal address and phone number. We still feel excited and happy to see more and more desirable shopping recommendations and content push on the home page. This is a pact between technology and capital and lazy users. Capital use technology to provide us with high purity and convenient enjoyment, it is really necessary to collect all aspects of customer information.
It is now inevitable that users will trade some privacy for some convenience, and most people are comfortable with modest information collection. This is a kind of tacit balance between supply and demand, and demand determines the direction of capital. Not all users can summarize information at a glance, and we also need someone to help us select the information in the huge information flow.
"Data is like a nerve in the eye. The richer the nerve, the more insightful the eye." This is an almost fatal temptation for media organizations and platforms, which may not be interested in ordinary individuals, but the benefits of massive amounts of personal data are enormous.
If the effect of advertising lipstick to 100 random people is 5 percent, to 100 women 20 percent, and to 100 lipstick lovers 50 percent or more, why not keep these Numbers in mind? Higher returns and less investment have led to the craze for big data in the Internet era.
This pursuit provides users with a better user experience within a certain range, and also gives the provider unparalleled advantages and more profits. But for the masses exposed to countless "eyes" must be uncomfortable, how to grasp the degree of the two need to think together.
Whether it is excessive consumption or information collection, in fact, they all reflect people's own needs and the profit of capital. We may be subconsciously engaged in an exchange of data calculations and personal preferences that actively present our favorite parts to us, resulting in the stratification and fragmentation of the online world. People are looking for the "same interests" under the information flow. The group atmosphere and individual tendency make consumers more willing to consume in specific aspects. Huge profits prompt capital to cater to while increasing the demand for customers' personal information in order to provide more comprehensive and efficient services and obtain higher benefits.
People are drawn by the network world and capital, and change the network world and capital structure and reach a balance. But this balance is particularly stubborn at times, and cannot be roughly summed up as "good" and "bad". The high degree of liberalization of the Internet has caught everyone's attention. Such freedom also exposes too many weaknesses of human nature, which are detected and guided but not sufficiently regulated and supervised to go to extremes. Improving this situation requires the efforts of the media, users and the society, rather than just condemning or accepting it.
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