下面为大家整理一篇优秀的essay代写范文- The packaging color,供大家参考学习,这篇论文讨论了包装色彩。包装色彩是一把打开消费者心灵的无形钥匙,也是产品最重要的外部特征。外包装给产品所创造的低成本高附加值作用是惊人的,形成了无可替代的信息传达方式和富有吸引力的设计手段之一。漂亮精致的包装色彩不是凭空产生的,必然要遵循一定的规律,使用一套方法来实现,所以色彩在包装设计中运用的一些规律,就显得尤其重要。
Packaging color is an invisible key that opens the mind of the consumer and is also the most important external feature of the product. The low cost and high added value created by outer packing to the product is amazing, forming an irreplaceable information transmission method and one of the attractive design methods.
Whether a commodity is packaged in a store can attract consumers' attention depends first on its color. Market survey, to the supermarket shopping housewife, because of the exquisite packaging, purchased items is usually more than 45% of the budget, visible packing charm, including the effect of color is all the more important. According to the relevant data analysis, the visual organ of the human is looking at the object, in the first 20 seconds, the color perception is 80%, and its shape is only 20%. After 2 minutes, the color is 60% and the shape is 40%. Five minutes later, half of them. The first impression of packaging is color visual impression, which can arouse buyers' attention, association and imagination, thus producing desire.
Color has very apparent symbolic, different color can arouse different association. And color is applied under the influence of packaging design for a long time has been to make people form the set of associations, such as in the shopping mall see with orange at the counter of the packaging of goods, we will immediately think of canned orange, orange juice beverage category of goods. And when you see a lemon yellow package, you think of lemon tea... The color of the commodity has long been formed a relatively fixed association consciousness. In packaging color design, good at observing, analyzing and summarizing the symbolic characteristics of colors and taking advantage of them. It is necessary to guide people to further association.
The characteristic packing color always gets people's attention, this is from the direct effect of color. When people are faced with a lot of goods, the goods that can be left to the consumer's visual impression in an instant must be the packaging with distinctive personality color. Therefore, the advertising significance of packaging color is self-evident.
Commodity packaging is not only can attract the consumers know and understand further goods content, effectively achieve the purpose of promoting products, and can cause consumers to taste experience of commodity packaging design itself. In order to achieve such a goal, the color of commodity packaging should be as close as possible to the consumers. To this end, it should accord with consumer's aesthetic habit, is the consumer wants to see, happy to see.
Reasonable use of color can reach the ideal packaging effect, every designer in the design of commodity packaging color, on the basis of certain skills and technique as the foundation, beautiful and delicate packaging color is not without foundation, must follow certain rules, using a set of methods to achieve, so the color in packaging design to use some of the rules, is particularly important. Imagine not obeying any rules of the sky to design the packaging color, the effect can be guaranteed.
The famous American packaging designer Mr D says: "a commodity packaging color not only should very colorful, dramatic, and more should attach great importance to the choice of the color, to match the package content. Failure to do so, and even the wrong packaging, will make a big mistake, weakening the buyer's interest. Leave the commodity packaging color, natural scene design is against leaving the commodity packaging color, natural scene design will be a breach of consumer psychology, people in long-term social life experience accumulated a lot of perceptual color psychology, produced different lenovo and symbol of color, it has risen for a kind of rational knowledge and become a particular concept.
The scientific use of color theory, to achieve the harmony of color and graphics, to serve the goods. The function of color is attached to a specific shape, and the expressive force of shape and color is complementary. Imagine that there is no color on the package, so the graphics can't fulfill their mission, but if there is no graphics, the existence of color is meaningless. In the course of the long civilization development, our country has created colorful and national features, including dragon, phoenix, back, paper-cut, etc., which have a strong national flavor. Some of these figures are colorful, some are simple, some can be used directly, others can be counterproductive, and should be re-used.
In the packaging design, we should choose colors according to different markets. Different consumer groups have different understanding of colors due to their age, nationality, customs, and education degree. In terms of age, children, youth, middle-aged and elderly color preferences is there a big difference, therefore, in the packaging design of color propensity to choose is very critical, especially in the age of phase series more, we should use the different color on the package to meet the consumers of all ages, with the unification of the audience market.
Packaging color design in the increasingly competitive era, only master the rule of good packaging color design, fully embodies the characteristics of the goods with color and properties, creating rich individual character characteristic of packaging image, to attract consumers, make the enterprise to win customers.
51due留学教育原创版权郑重声明:原创essay代写范文源自编辑创作,未经官方许可,网站谢绝转载。对于侵权行为,未经同意的情况下,51Due有权追究法律责任。主要业务有essay代写、assignment代写、paper代写、论文代写服务。
51due为留学生提供最好的essay代写服务,亲们可以进入主页了解和获取更多essay代写范文 提供代写服务,详情可以咨询我们的客服QQ:800020041。
Packaging color is an invisible key that opens the mind of the consumer and is also the most important external feature of the product. The low cost and high added value created by outer packing to the product is amazing, forming an irreplaceable information transmission method and one of the attractive design methods.
Whether a commodity is packaged in a store can attract consumers' attention depends first on its color. Market survey, to the supermarket shopping housewife, because of the exquisite packaging, purchased items is usually more than 45% of the budget, visible packing charm, including the effect of color is all the more important. According to the relevant data analysis, the visual organ of the human is looking at the object, in the first 20 seconds, the color perception is 80%, and its shape is only 20%. After 2 minutes, the color is 60% and the shape is 40%. Five minutes later, half of them. The first impression of packaging is color visual impression, which can arouse buyers' attention, association and imagination, thus producing desire.
Color has very apparent symbolic, different color can arouse different association. And color is applied under the influence of packaging design for a long time has been to make people form the set of associations, such as in the shopping mall see with orange at the counter of the packaging of goods, we will immediately think of canned orange, orange juice beverage category of goods. And when you see a lemon yellow package, you think of lemon tea... The color of the commodity has long been formed a relatively fixed association consciousness. In packaging color design, good at observing, analyzing and summarizing the symbolic characteristics of colors and taking advantage of them. It is necessary to guide people to further association.
The characteristic packing color always gets people's attention, this is from the direct effect of color. When people are faced with a lot of goods, the goods that can be left to the consumer's visual impression in an instant must be the packaging with distinctive personality color. Therefore, the advertising significance of packaging color is self-evident.
Commodity packaging is not only can attract the consumers know and understand further goods content, effectively achieve the purpose of promoting products, and can cause consumers to taste experience of commodity packaging design itself. In order to achieve such a goal, the color of commodity packaging should be as close as possible to the consumers. To this end, it should accord with consumer's aesthetic habit, is the consumer wants to see, happy to see.
Reasonable use of color can reach the ideal packaging effect, every designer in the design of commodity packaging color, on the basis of certain skills and technique as the foundation, beautiful and delicate packaging color is not without foundation, must follow certain rules, using a set of methods to achieve, so the color in packaging design to use some of the rules, is particularly important. Imagine not obeying any rules of the sky to design the packaging color, the effect can be guaranteed.
The famous American packaging designer Mr D says: "a commodity packaging color not only should very colorful, dramatic, and more should attach great importance to the choice of the color, to match the package content. Failure to do so, and even the wrong packaging, will make a big mistake, weakening the buyer's interest. Leave the commodity packaging color, natural scene design is against leaving the commodity packaging color, natural scene design will be a breach of consumer psychology, people in long-term social life experience accumulated a lot of perceptual color psychology, produced different lenovo and symbol of color, it has risen for a kind of rational knowledge and become a particular concept.
The scientific use of color theory, to achieve the harmony of color and graphics, to serve the goods. The function of color is attached to a specific shape, and the expressive force of shape and color is complementary. Imagine that there is no color on the package, so the graphics can't fulfill their mission, but if there is no graphics, the existence of color is meaningless. In the course of the long civilization development, our country has created colorful and national features, including dragon, phoenix, back, paper-cut, etc., which have a strong national flavor. Some of these figures are colorful, some are simple, some can be used directly, others can be counterproductive, and should be re-used.
In the packaging design, we should choose colors according to different markets. Different consumer groups have different understanding of colors due to their age, nationality, customs, and education degree. In terms of age, children, youth, middle-aged and elderly color preferences is there a big difference, therefore, in the packaging design of color propensity to choose is very critical, especially in the age of phase series more, we should use the different color on the package to meet the consumers of all ages, with the unification of the audience market.
Packaging color design in the increasingly competitive era, only master the rule of good packaging color design, fully embodies the characteristics of the goods with color and properties, creating rich individual character characteristic of packaging image, to attract consumers, make the enterprise to win customers.
51due留学教育原创版权郑重声明:原创essay代写范文源自编辑创作,未经官方许可,网站谢绝转载。对于侵权行为,未经同意的情况下,51Due有权追究法律责任。主要业务有essay代写、assignment代写、paper代写、论文代写服务。
51due为留学生提供最好的essay代写服务,亲们可以进入主页了解和获取更多essay代写范文 提供代写服务,详情可以咨询我们的客服QQ:800020041。