下面为大家整理一篇优秀的essay代写范文- Advertising music,供大家参考学习,这篇论文讨论了广告音乐。广告音乐首先属于音乐,它具有音乐的一般性质。在广告片中如果有一首动听的歌曲,有一段引人共鸣的音乐,不仅会吸引电视观众学唱,同时也可能会使消费者喜欢上广告音乐所宣传的产品。通常情况下专门创作的广告音乐是以传达商品信息、表现商品情感为目的的,激发观众的兴趣,使之对商品产生好感。另外音乐和画面一样具有很强的可记忆性。当广告中出现一个特定的音乐片段时,人们会自然地把音乐与广告主体联系起来。
Advertising is an art, and its connotation reflects the essence of culture. The higher the content of advertising culture, the more likely it is to be respected. With the rapid development of media technology, advertising media in change, the influence of the music in the advertisement creation breeds special value, become the Chinese bridge between enterprises and consumers, in this paper, the author with huawei mobile phone brand promotion piece "Dream It Possible, for example analysis.
Dream It Possible, a short video of huawei's brand promotion, is popular on the Internet and has become the latest symbol of the brand spirit and corporate culture belief of huawei's mobile phones in the hearts of consumers. This advertisement touched millions of audiences, first of all, it benefited from its advertising theme -- affection and dream, and opened up the resonance with the vast number of consumers. The purpose of advertising is to strengthen people's ideas and behaviors. Dream It Possible captures the commonality of human nature, universal values and aesthetics, family affection and dreams, which are the common feelings of human beings.
Only by catching people's hearts can advertising help enterprises attract consumers to achieve business goals. Huawei starts from the heart of consumers and integrates brand culture and consumer culture skillfully. Compared to previous huawei pay attention to scientific and technological level of propaganda, the promotion of pay more attention to promote brand level affinity, as the AD conveys emotion, combined with the persistent pursuit of a dream of the profound experience, supplemented by affection factors such as family, family, music, into the inner world, consumers gradually establishing brand communication with consumers, shows huawei friendly brand attitude -- in practice.
Dream It Possible is huawei's consumer business brand theme song, Chinese version by Jane zhang, a hit at home, the atmosphere of grand piano solo raises and powerful voice, objective said lyrics itself is a great AD copy. The words express the determination to dream and the future, and convey the core values -- dreams are the indispensable belief and spiritual support, which shock people.
Zhang liangying singing the first ten years of his career as a Chinese singer's interpretation of the "Dream It Possible", added an intense sense of music itself, seems to sing this song is also a Jane, her to sing again to those who, like her Dream, erected a bridge between the consumers and the brand, music listener moved by yourself, as if to listen to their story from psychological identity and accept the spread of the AD, when there is demand will choose products are in conformity with their own temperament.
Music can depict landscape, portrait image and personality, it is the digging of the characters on television advertising feelings, creating characters temperament and create an atmosphere of environment has played a very positive role.
The origin of music can be traced back to the pre-qin period. The original format was to use rap in advertisements that featured hawking, eating and drinking. The songs of chu refer to "the master looks at the four, the drum and the sword raise the voice". When jiang taigong was not employed, he lived in seclusion and practiced his butcher's business. When he was selling meat in the shop, he raised his "drum knife", that is, he beat the meat table with his knife while singing to attract visitors. Along with rapid economic development and people living standard rise, the audience's consumption is not simply buying a product, promoters also can't just send simple business information, everyone has realized that modern communications and consumer experience more and more tend to be some kind of emotional experience and satisfaction, just music become important bridge. Early on, song hye-kyo's music mobile AD and jay Chou's China mobile action zone myplace were very successful.
Advertising music first belongs to music, which has the general nature of music. In advertising if there is a beautiful song, this is a story of the evocative music, will not only attract viewers learn to sing, but also may make consumers like advertising propaganda by music products. "Dream It Possible" is a wonderful performance, which reflects the inclusiveness of music, a "language" that can be understood all over the world. Music also has a unique emotional, usually make advertising music performance is the convey commodity information, commodity emotional, for the purpose of inspiring the interest of the audience's affection for goods produced. In addition, music has a strong memory just like the picture. When a specific music segment appears in the advertisement, people will naturally associate music with the advertising subject.
Music, like architecture, fashion and other art, is a kind of culture in itself. As a special way of language expression, music has great appeal and subtle effect. To some extent, music has the function of expressing emotion, thought and even culture beyond words. As the saying goes, music has no borders. Beyond the expression of pictures and words, music can be the supplement and extension of pictures and words. Just as huawei's Dream It Possible USES music reasonably and appropriately, It can not only add color to TV advertisements, but also enhance the communication effect of TV advertisements. In the commercial advertisements we watch daily, background music can stimulate various emotions of consumers and promote the reception of advertising information. Of course, music can also spread the brand spirit.
51due留学教育原创版权郑重声明:原创essay代写范文源自编辑创作,未经官方许可,网站谢绝转载。对于侵权行为,未经同意的情况下,51Due有权追究法律责任。主要业务有essay代写、assignment代写、paper代写、论文代写服务。
51due为留学生提供最好的essay代写服务,亲们可以进入主页了解和获取更多essay代写范文 提供代写服务,详情可以咨询我们的客服QQ:800020041。
Advertising is an art, and its connotation reflects the essence of culture. The higher the content of advertising culture, the more likely it is to be respected. With the rapid development of media technology, advertising media in change, the influence of the music in the advertisement creation breeds special value, become the Chinese bridge between enterprises and consumers, in this paper, the author with huawei mobile phone brand promotion piece "Dream It Possible, for example analysis.
Dream It Possible, a short video of huawei's brand promotion, is popular on the Internet and has become the latest symbol of the brand spirit and corporate culture belief of huawei's mobile phones in the hearts of consumers. This advertisement touched millions of audiences, first of all, it benefited from its advertising theme -- affection and dream, and opened up the resonance with the vast number of consumers. The purpose of advertising is to strengthen people's ideas and behaviors. Dream It Possible captures the commonality of human nature, universal values and aesthetics, family affection and dreams, which are the common feelings of human beings.
Only by catching people's hearts can advertising help enterprises attract consumers to achieve business goals. Huawei starts from the heart of consumers and integrates brand culture and consumer culture skillfully. Compared to previous huawei pay attention to scientific and technological level of propaganda, the promotion of pay more attention to promote brand level affinity, as the AD conveys emotion, combined with the persistent pursuit of a dream of the profound experience, supplemented by affection factors such as family, family, music, into the inner world, consumers gradually establishing brand communication with consumers, shows huawei friendly brand attitude -- in practice.
Dream It Possible is huawei's consumer business brand theme song, Chinese version by Jane zhang, a hit at home, the atmosphere of grand piano solo raises and powerful voice, objective said lyrics itself is a great AD copy. The words express the determination to dream and the future, and convey the core values -- dreams are the indispensable belief and spiritual support, which shock people.
Zhang liangying singing the first ten years of his career as a Chinese singer's interpretation of the "Dream It Possible", added an intense sense of music itself, seems to sing this song is also a Jane, her to sing again to those who, like her Dream, erected a bridge between the consumers and the brand, music listener moved by yourself, as if to listen to their story from psychological identity and accept the spread of the AD, when there is demand will choose products are in conformity with their own temperament.
Music can depict landscape, portrait image and personality, it is the digging of the characters on television advertising feelings, creating characters temperament and create an atmosphere of environment has played a very positive role.
The origin of music can be traced back to the pre-qin period. The original format was to use rap in advertisements that featured hawking, eating and drinking. The songs of chu refer to "the master looks at the four, the drum and the sword raise the voice". When jiang taigong was not employed, he lived in seclusion and practiced his butcher's business. When he was selling meat in the shop, he raised his "drum knife", that is, he beat the meat table with his knife while singing to attract visitors. Along with rapid economic development and people living standard rise, the audience's consumption is not simply buying a product, promoters also can't just send simple business information, everyone has realized that modern communications and consumer experience more and more tend to be some kind of emotional experience and satisfaction, just music become important bridge. Early on, song hye-kyo's music mobile AD and jay Chou's China mobile action zone myplace were very successful.
Advertising music first belongs to music, which has the general nature of music. In advertising if there is a beautiful song, this is a story of the evocative music, will not only attract viewers learn to sing, but also may make consumers like advertising propaganda by music products. "Dream It Possible" is a wonderful performance, which reflects the inclusiveness of music, a "language" that can be understood all over the world. Music also has a unique emotional, usually make advertising music performance is the convey commodity information, commodity emotional, for the purpose of inspiring the interest of the audience's affection for goods produced. In addition, music has a strong memory just like the picture. When a specific music segment appears in the advertisement, people will naturally associate music with the advertising subject.
Music, like architecture, fashion and other art, is a kind of culture in itself. As a special way of language expression, music has great appeal and subtle effect. To some extent, music has the function of expressing emotion, thought and even culture beyond words. As the saying goes, music has no borders. Beyond the expression of pictures and words, music can be the supplement and extension of pictures and words. Just as huawei's Dream It Possible USES music reasonably and appropriately, It can not only add color to TV advertisements, but also enhance the communication effect of TV advertisements. In the commercial advertisements we watch daily, background music can stimulate various emotions of consumers and promote the reception of advertising information. Of course, music can also spread the brand spirit.
51due留学教育原创版权郑重声明:原创essay代写范文源自编辑创作,未经官方许可,网站谢绝转载。对于侵权行为,未经同意的情况下,51Due有权追究法律责任。主要业务有essay代写、assignment代写、paper代写、论文代写服务。
51due为留学生提供最好的essay代写服务,亲们可以进入主页了解和获取更多essay代写范文 提供代写服务,详情可以咨询我们的客服QQ:800020041。