北美作业代写：The relationship between color and space

下面为大家整理一篇优秀的paper代写范文- The relationship between color and space，供大家参考学习，这篇论文讨论了色彩与空间的关系。室内色彩设计是整体室内设计中的一部分，但它并不是一个抽象的概念，而是切实地与空间中光线、材料和肌理紧密结合在一起，能够起到协调空间、材料、界面等元素之间的关系，以达到舒适、美观且符合空间功能和审美的作用。室内色彩设计因它灵活多变且节约资源的总特性，逐渐被设计师们关注，成为时常调用的一种手段之一。

The color is flexible and changeable and the characteristic that saves resources, become the method that often is used in interior design now. But the overall success of the color scheme in interior design is only a handful. To understand the many properties of color and to apply it flexibly to design has become a research topic. This paper discusses the relationship between space function, space scale and color, and tries to find more effective color scheme to make interior color design more successful.

Interior color design is part of the overall interior design. It is not an abstract concept, but it is actually with the light in the space, material and skin texture together, can rise the coordinate space, materials, and the relationship between the elements such as interface, in order to achieve a comfortable, beautiful and conform to the space function and aesthetic function. The interior color design is one of the means to be called frequently by designers and owners because of its flexible and resourceful overall characteristics. Since it is a means, it is a success or failure. This paper tries to find the relationship between color and space, so as to find ways to better use color in space.

For example, the living room has the function of meeting guest or family entertainment: the bedroom has the function that is used for rest; And the study has the function that is used to learn and cultivate sentiment. Different space functions give the environment that is not used, such as activity or comfort, ease or solemnity, kindness or modesty, etc. When the space function meets the color, its atmosphere will be shown by the color dripping.

We know that color itself has language. If red, it is enthusiastic, impetuous, powerful color representative. This color is very active in the stimulation of the human retina, which can improve the muscle function and promote blood circulation. Because of such characteristics, red is often used to express vitality, enthusiasm, enthusiasm and warmth. And then there's the other side of the red that is used to express warnings, dangers, bans, fire prevention and so on. While green reminds people of the information such as spring and life, which conveys the message of refreshing, ideal, hope and growth. When a color takes up a large portion of a space, the atmosphere of space is conveyed to people in space by color.

However, the relationship between color and space function is not only a one-to-one relationship, but also the sublimation of space function in this relationship. The ultimate goal of interior design is to make both material and spiritual more enjoyable. In this way, we must understand the way people perceive the environment, so as to achieve the value of the application of color in space. This cognitive way is begin with the body's senses, sensory systems of the body by humans from the surrounding environment of information collection and processing, resulting in a psychological reaction, to complete the whole process of cognition. In this process, the person's feeling, perception, cognition, emotion, memory, imagination, thinking and psychological process is each person face produces psychological response to a specific space environment, which will produce the perceived indoor environment evaluation, such as beauty, novelty, comfort, fear, etc. Color can play a good role in guiding and stimulating the whole psychological process. For example, the green of life and hope will become vivid and ideal after the process of psychological process. However, it will also be influenced by people of different ages, gender, occupations, beliefs, nationalities and regions. Thus, the relationship between color and spatial function becomes complicated. This requires comprehensive, systematic and targeted analysis, and finally makes a reasonable color scheme.

Practical experience tells us that colors can be divided into forward and backward colors. According to the statistics, the car with the most traffic accidents each year is blue, followed by green, gray, white, red and black, etc. Because the blue car is visually misleading, it makes the car look farther away than it actually is. Again, on the same position of the two pieces of different colors of highway billboards, is a piece of red, another is blue, we will feel farther from me some blue, and red more recently, in fact, two billboard is the same distance from us. These facts all reflect the color is a forward color and a backward fading. Because of the characteristic of color, we can use it to adjust the spatial scale relation. Such as the long and narrow corridor became more spacious, it can be parallel to our line of sight of the opposite surface coating to color, make us on the visual illusion, closer to the opposite wall and the distance from us so as to make the corridor looks become wider. Conversely, if the space feels too short and shallow, then we can apply the opposite wall of the wall to fade, to increase the vertical distance of the space.

The effect of color on space scale also is reflected in influence space scope. Between color and color, because of the different hue, lightness, made the color itself is diversiform, in same space to each other, have the effect of the well differentiate space, such as in a large space with two or more than enough contrast color piece, large space will be immediately partition, forming different and relatively independent space. This technique is often used in monotonous and large space processing to make the space rich. Conversely, in smaller and crowded Spaces, we can't use too many color blocks to break the continuity of space in order to make the space look bigger and bigger. This is how to apply the independence of color to adjust the spatial scale.

In short, the properties of color on the properties of the properties make its application in the space scale magic. But the application of good and bad depends on our understanding of color attributes and the accumulation of continuous practical experience.

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北美作业代写：Frank gehry's building

下面为大家整理一篇优秀的essay代写范文- Frank gehry's building，供大家参考学习，这篇论文讨论了弗兰克·盖里的建筑。弗兰克·盖里作为当代著名的解构主义建筑师，以设计具有奇特不规则的曲线造型以及雕塑般外观的建筑而著称。盖里的作品极具个性，但很少掺杂社会化和意识形态的东西。他通常使用多角平面、倾斜、倒转的形式并将视觉效应运用到图样中去。盖里使用断裂的几何图形打破了传统习俗，对他而言，断裂意味着探索一种不明确的社会秩序。

Famous architecture acclaimed? architect Frank gehry autumn held in Beijing's sanlitun VILLAGE north, entitled"Fank gehry architects" unique exhibition. This is the first time the pritzker prize-winning architect has held an exhibition in greater China, where Chinese audiences are lucky enough to see the world of "Picasso in architecture".

Frank gehry as a deconstruction of contemporary famous architects, in order to design a strange irregular curve shape and sculpture as the appearance of the building. Gehry's work is very personal, but it is rarely doped with socialization and ideology. He usually USES a polygon plane, tilting, inverting form and applying the visual effect to the pattern. For him, breaking means exploring an uncertain social order. In many instances, gehry is dissected from function, and it is not a monolithic architectural structure, but a successful idea and an abstract urban institution. Gehry design scope is quite widespread, including shopping centers, residential, park, museum, bank, hotel, plywood furniture and shape of a chair, his use of materials from the public to accept wood to unexpected metal wire. His works are not limited to the mainstream of the surrounding environment, but at the same time have more or less contact with other works. In the city with traditional function, form, space, and overall appearance, on the comparison of gehry's works and there are quite a superiority, he created a unique style, in architectural form also opened a new chapter.

Art is often a source of inspiration for Gary, and his interest in art can be seen in his architectural works. Gehry's buildings are often surreal and abstract, filled with a unique, noble and mysterious atmosphere. He USES a variety of materials, USES various forms of architecture, and incorporates elements of humor, mystery and dreams into his architecture. He once said: "I like the beauty that is invisible in the construction process, which is often lost in the process of technology manufacturing." In his early work, Mr. Gehry used open Spaces, raw materials and unconstrained forms of construction.

Gary found resonance between architecture and art, clear and fuzzy, natural and artificial, new and old, opaque and transparent, blocking and empty, and so on, this is Gary with other architectural works the most clear, so Gary is known as the "architecture of Picasso". By Los Angeles city cultural characteristics and the influence of radical local artists, gehry keen to explore the early building barbed wire, corrugated plate, processing of coarse cheap material such as metal plate used in construction, and adopt collage, mixed, juxtaposition, dislocation, fuzzy boundaries, decentralization, hierarchical, a variety of means such as there was no direction, challenge the established values and people tied the imagination.

The exhibition held in sanlitun VILLAG north selected Grank gehry masterpiece in one's career, including his architectural works - bilbao, Spain's world-famous guggenheim museum and Los Angeles, USA Walt Disney concert hall ?. The exhibition will also reveal for the first time the creative process of project 53, which is owned by swire real estate. The project is Gary's first residential project in Asia. Visitors can experience the creation of the world's top architecture master through drawings, models, photos and video. Has 17, eighty - year - old Grank geary media meeting right now. He said: "the building represents only a small part of the human intellect, but as people who engaged in this occupation, we believe that building can bring about change, enlightenment and rich experience of human, can eliminate misunderstanding, the song of life and provide the growth of a wonderful atmosphere."

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51due为留学生提供最好的essay代写服务，亲们可以进入主页了解和获取更多essay代写范文 提供代写服务，详情可以咨询我们的客服QQ：800020041。

英国留学生essay写作技巧分享

最近几年，选择去英国留学的学生越来越多。有采访报道，很多英国留学生在学习之中都遇到了同样的问题，那就是essay的写作问题。留学生们普遍觉得essay写作难度太大，无从下手。其实只要大家熟悉essay之后，就会发现essay写作其实并没有那么难，下面就给大家分享一下英国留学生essay的写作技巧。

essay写作基本要求

一、格式

essay --- 结构分为introduction, main body和conclusion. 不用太复杂的结构

二、人称问题

因为写的作业都属于学术文章，所以不能用第一人称(I, we, in my opinion,…)这样主观的说法，可以用被动语态。不能说I DO STH，要说XX HAS BEEN DONE…特别是写REPORT的时候，老师喜欢看到被动语句。

三、字数问题

字数也是要按照要求写的，否则会扣分

文后的references列表和附录(appendix)是不算字的。

比如，文章要求如果是4000字，那正文的字数就是4000+/- 10%字。

如果要求no more than 4000 words, 那正文的字数就不能超过4000字。如果要求no less than 4000 words, 那正文的字数就不能少于4000字。

如果要求4000-4500 words, 那正文的字数就要写4000-4500字之间。

四、References问题

文章一定要有references (参考文献), 就是引用别人文章中的观点，但是这个引用不能整断整段的直接用书上，网上的文章，或者杂志上的文章的内容。如果一段话中有超过三个词是引用的，就要表明references. (如果完全是用自己的语言将别人的观点说出来了，引用的词是两个或更少，就可以不用标出references)。

*如果整段要直接引用原话，要用引号标出，而且这样的引用的比率不能超过全文字数的5%。

*全文注明references的文字，就是引用的文字不能超过全文字数的30%.

*References (参考文献)可以是书，也可以是学术杂志上发表的文章，或者网上的文章，但是引用的文章最好大多数是近十年的文章，而且References一定要按照正确方法标注。

References 在文中是在文中用自己的话说出别人书中或文章中的内容后，用括号标出作者和年代，而在文后的references列表中一定要用Harvard references system的格式来标出参考文献。

参考文献的数量也是有要求的，一般是每1000字要有5个references.

五、Introduction和Executive summary的区别

Introduction:不能在introduction说出文章的结论，introduction是对文章的要写内容的介绍，结构的介绍。

Executive summary: 阐述文章得出的finding, conclusion, recommendations. (这个文件的最后几页有两者比较的具体阐述，如果需要可以看看。)

essay写作注意事项

一、英国老师很喜欢表格，图表，等等，来表示各种数据，在他们看来这是专业的象征，所以只要是和数字有关的，不妨都多画一个图表，excel就可以帮你画里面什么样子的都有，立体的平面的，把你文章里的数据套进去就可以，尝试一下，效果不错，数据可以是你验证后得到的，也可以使自己估计的，详细地要文章解释。

二、英国人的思维是反方向的，所以，我们写东西也要这样。不要在文章开始就写出结论(你自己的观点)，而是要先阐述能验证结论的论证，最后在得出结论。比如我们的习惯，是先有观点譬如：我想吃蔬菜，(这就是你的观点)，然后你会去论证你的观点，譬如：我今天需要补充维生素，维生素对于我身体有好处，(这些是你的论证)，这些论证放在一起，就是你对观点"我想吃蔬菜"的总结，而在外国人眼里，你要先说"蔬菜有很多的维生素"，都有哪些种每一种对人体有什么好处你为什么要吃蔬菜，最后再说出你的观点，"我想吃蔬菜"，这样就是有说服力的说法，可以的话在举个Reference什么的，"人或者离不开蔬菜"看看那个明人说过，拿来就可以引用一下。

三、引用观点的时候不要整段引用，挑出关键词，多过3个字，要标明那里引用的，如果需要大量引用观点，不妨尝试把观点拆开引用，并且在每个观点之前先写上自己的观点，或者理解. 如果你引用不够三个字，可以不标明为Reference可以直接使用，当作自己的观点.还有一点我觉得，就是可以根据老师给的资料，HANDOUT和推荐的书写，不要盲目的全部在GOOGLE上搜。特别如果那本书是你老师写的而且他有推荐你去看去买的话，就引用点里面的做REFERENCE

四、千万不要为了凑字数，车轱辘话，来回绕，得不偿失，但是可以从不同的角度来验证自己这句话，或者人家的话，从不同角度去写，字数就多了，而且只要这个观点是对的，老师会觉得你很有见地，分析全面，而且只会加分，不会减分。

五、得出结论的时候要把自己的观点放在最前面，因为自己的观点在他们的眼里才是最重要的，Reference要引用人说的东西，要放在自己观点后面，作为辅助，证明自己观点使用，不要他人家观点写出来，自己再作分析，因为，论文要看得是你想的东西，人家观点已经是得出来的结果，用结果在写分析，老师会觉得你没有自己的观点，甚至认为你是抄的。

以上就是关于essay的写作技巧分享，在写作essay的时候，同学们一定要把原来的写作习惯改掉，不然的话可能会出大问题。

想要了解更多英国论文写作技巧或者需要英国代写，请关注51Due英国论文代写平台，51Due是一家专业的论文代写机构，专业辅导海外留学生的英文论文写作，主要业务有英国代写、essay代写、assignment代写、paper代写。亲们可以进入主页了解和获取更多关于英国代写以及英国留学资讯，我们将为广大留学生提升写作水平，帮助他们达成学业目标。如果您有英国代写需求，可以咨询我们的客服QQ：800020041。

Paper代写：The performance of cross-border venture capital investment

本篇paper代写- The influence of institutional distance on the performance of cross-border venture capital investment讨论了制度距离对跨境风险投资绩效的影响。跨境风险投资的绩效关系到跨境风险投资的募集、投资、管理和退出各个环节，只有足够的回报才能保证这种投资模式的可持续发展。而制度距离会造成跨境风险投资退出困难，降低退出成功率，影响跨境风险投资的绩效。虽然制度距离会对跨境风险投资绩效有直接的负面影响，但通过改善和发展被投资国的投资环境、退出环境和科技环境可以缓解这种负面影响。本篇paper代写由51due代写平台整理，供大家参考阅读。

With the deepening of the internationalization of venture capital, the goal of cross-border venture capital is to return to the foundation of successful exit from the market. As a kind of high returns for the purpose of investment behavior and performance of cross-border investment risk is related to the cross-border venture capital raising, investment, management and exit each link, only enough return to guarantee the sustainable development of this kind of investment mode. Research on the performance of cross-border venture capital, find out the factors that affect the performance, and the path of these factors, is to find the feasible path of the internationalization of venture capital.

Sahlman believes that the venture capital industry is based on uncertainty and information asymmetry. Cross-border investment risk of uncertainty and information asymmetry magnified due to the distance between the investor and the investor, when cross-border risk investment into the host country inevitably affected by outsiders disadvantages, including the local institutional environment, the lack of business rules are not familiar with and network, etc. From system from the perspective, this paper according to the Lerner and Tag system distance can be divided into legal quality, financial markets and the three dimensions of science and technology development, to distance measure system of cross-border risk investment performance.

From the perspective of legal quality, Armour and Cumming have found that legal environment is very important for the development of venture capital. Because of new classical economics theory, risk investment in developed market economy is built on a series of strong assumptions, these assumptions and the institutional environment and economic behavior of the players. Including: one is that the investment and financing parties believe that the legal system is rational, transparent and fair, which enables the contract between economic actors to be implemented at a reasonable cost. Second, there is sufficient competition in the economy, which gives economic actors the incentive to pursue the maximization of marginal utility. Jensen and Meckling suggest that there is a conflict between investor and entrepreneur that can be solved through the incentive structure design in the venture capital contract. The protection of investors mainly comes from the ability to compete and execute contracts, which depends on the legal system. Therefore, the above assumption may not be true in many developing countries. So the legal system itself can become a venture capitalist to judge the investment, the basis of Shen think weak legal system, risk investment will not be able to continue active, if more perfect the legal system of investor protection, the higher the effectiveness of the law, then the possibility of its investment should be.

From the perspective of financial market, Li and Zahra show that economic growth is closely related to venture capital activities. The better the country's economic development, the more active the industry is, the more investment targets will be created. At the same time, in fast-growing economies, investment companies will also accelerate growth, which will increase returns on venture capital and attract more investors. The development of financial market in economy is closely related to the activity of venture capital. The stock market lacks depth and liquidity, so venture capital can't stay active. Shen proposed that the U.S. is a capital market system centered on stock market, and its venture capital market is very active. In contrast, both Germany and Japan are bank-centric capital markets and their venture-capital markets are inactive. Schertler and Tykvova demonstrate that the boom in capital markets is good for fund raising and investment opportunities.

From the perspective of science and technology development, the level of science and technology is the embodiment of a country's innovation system, and its innovation level will affect the entrepreneurial activity, while the entrepreneurial enterprise is the subject of venture capital. Aizenman and Kendall suggest that almost all high-tech industries in the United States have received venture capital. Guler and Guillen also prove that a country's technology level is correlated with foreign venture capital investment. The motivation for venture capitalists to make cross-border investments is to seek more opportunities and goals to achieve higher returns. , according to data from the global entrepreneurship monitor all the entrepreneurial activities of highest entrepreneurship in developing countries in Asia, for foreign venture capital provides ample investment opportunities, and more value on the basis of innovative startups.

Further check the influence of institutional distance on cross-border venture capital performance. Li et al. believe that institutional distance can cause cross-border venture capital exit difficulties, reduce the success rate of exit, and affect the performance of cross-border venture capital. In detail, for the legal quality factor, Nahata et al. believed that it could reduce the negative impact of system differences by improving the legal rights, so as to improve the performance of cross-border venture investment. For financial market factors, such as Wang thinks the free market for early profit enterprises to provide more opportunities, and the government of free markets tend to have the effect of help rather than plundering, this is very important to the survival and the success of venture capital, i.e. the higher the economic freedom, companies with foreign venture investment background by IPO or M&A, the greater the possibility of exit and the shorter the duration of investment. In addition, the market return is proportional to the cross-border venture capital exit may success, the host country of the total supply of venture capital and information disclosure quality is proportional to the risk of cross-border investment performance, the host country GDP per capita is inversely proportional to the cross-border venture capital exit may success. For the technological development factors, entrepreneurial activity itself is an active performance of science and technology. Wang et al. thinks that the entrepreneurial activity of the host country may be directly proportional to the successful exit of cross-border venture capital.

Above are based on global data literature analysis, the system of distance on the risk of cross-border investment performance has a direct negative impact, but through improving and developing by investor's investment environment, withdrew from the environment and environment can alleviate the negative effect of science and technology. This paper USES China as an object of empirical research to see the specificity of China as a representative of developing countries in terms of institutional distance. This is helpful to observe risk investment to developing countries diffusion process, the possible development path, the obstacles and the solution method, the risk of cross-border investment institutions, especially China's cross-border risk investment institutions to eastern Europe, Latin America and Africa investment development have guiding significance.

Legal quality is mainly embodied in the corruption and government efficiency, political stability, and whether there is violence/terrorism, the legislative quality, the people's voice and most responsibility and the rule of law from six aspects. When a region of low degree of corruption, the government efficiency is very high, political stability, there is no violence/terrorism, has a good quality of legislation, for the government's administrative and law enforcement of people have higher supervision, business contract can get good executive, private property protected by law, the enterprises in this region can more effectively through the examination and approval of the government, reduce the time and manpower cost, the problem such as default would reduce the cost, caused by violence, such as "black swan" events, cost reduction, and more willing to put money to invest in innovation, that is to say, the possibility of future development will improve.

Wang et al. pointed out that the legal quality of host country and investment country is complementary. When the investor's legal quality is higher than the host country, the conditions at the same time, venture capitalists are more willing to good quality domestic enterprises investment law, then the risk of cross-border investment institutions to choose to legal quality relative difference of the host country investment needs must relative compensation.

Porta et al. pointed out that different legal sources will have different legal quality, that is, common law countries provide the best legal protection to investors. Germany and Scandinavian countries are in the middle; French law countries offer the worst protection to investors. From high to low in the quality of law enforcement is Scandinavia, Germany, common law and French law. Since different legal sources represent different legal quality, the law between host country and investment country is complementary.

The larger the economic scale of the host country, the more developed the financial market is, the easier it is for entrepreneurs to obtain funds, and the larger the size of the host country, the more likely it is to provide high-quality projects for venture capital. Black and Gilson argue that one of the main reasons for the success of America's venture-capital industry is that it has a thriving capital market. Wang et al. proposed to measure the development of financial markets through the market freedom of the host country, the return on capital market, the total amount of venture capital financing and the per capita GDP.

Kanovsky integration for the European market and American common market success was due to the freedom of the entrepreneurs and foreign capital, it expanded the scope of investment and production market, economic integration and the Soviet union and eastern European economic development of the cause of the failure can be part of the government's control and rejection of foreign venture investment. Free market for early not able to obtain profits of a large number of enterprises to provide more opportunities, with the government for companies in the free market tends to help rather than plundering role, it is very important to the survival and the success of venture capital. As a result, the greater the degree of economic freedom, the greater the probability that a company with a cross-border venture capital background will exit through IPO or M&A, and the less time it will take to get from investment to exit.

The higher the return on the capital market of the host country indicates that the higher the return on the IPO exit, the more capital the venture capital will reinvest, which can form a good investment cycle. In addition, through the capital market to issue shares to finance, the more funds to be used for mergers and acquisitions, the more active mergers and acquisitions, the more likely to exit.

The higher the total amount of venture capital in the host country, the more active the venture capital is in the country and the greater the role it plays in economic activity. Schertler and Tykvova think prosperity of venture capital market, will have more effective information and competitive environment, conducive to the risk of cross-border investment institutions looking for high quality projects and reduce the cost of investment and supervision, raise the performance of the risk of cross-border investment.

According to the neoclassical growth theory proposed by Solow, Koopmans and Cass, the per capita growth rate of a country is inversely proportional to per capita income. Say simply, under certain conditions, such as similar technology or preference, the poorer countries are growing faster than rich countries, namely Barro said for poor countries, low labor costs, so the marginal revenue of the product is higher. Therefore, for cross-border venture capital, the lower the per capita GDP of the host country, the higher the marginal revenue it may generate, which is that the successful exit of cross-border venture investment may be inversely proportional.

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Essay代写：Corporate culture and soft power

下面为大家整理一篇优秀的essay代写范文- Corporate culture and soft power，供大家参考学习，这篇论文讨论了企业文化与软实力。企业能否在市场竞争中取得优势而得以长久发展下去，硬实力固然重要，但软实力也同样不能忽视，因此，用企业文化打造企业软实力已成为许多企业管理者的共识，软实力往往使企业间的竞争看似无形却强劲有力，因此，加强企业文化建设，打造企业软实力才能真正使企业拥有竞争优势和发展优势。

When it comes to corporate culture, people's perceptual knowledge is an enterprise to carry out a variety of cultural activities, seem to be as long as the enterprise of a corporate culture, the sport is the corporate culture are very superficial. What exactly is a corporate culture? To explain this word, we must first understand what is "culture", and colloquial "culture" is a common sense of beauty and values formed by a group because its members live together all the year round. Then "corporate culture" is a member companies together form and universal system of common values, with a strong attraction and cohesion, centripetal force, it can make the enterprise cohesion among the people, and standard common behavior, improve the management level, build strong brand, to reach the company internal losses to a minimum, of the highest consistent foreign effect.

In today's world, and the influence of economic globalization and informationization tide, enterprise competition escalated into enterprise culture of competition, who owns the cultural advantage, will have a competitive advantage and development advantage, the enterprise culture to become the enterprise soft power, it is the objective requirement of the enterprise development, enterprise culture is to be a soft power, is the enterprise culture to be a strong competitive force, growth. But not every enterprise has the culture, or have good corporate culture, if an enterprise, its leadership is not consciously to initiate some kind of corporate culture, then, would be within the enterprise staff as the individual different aesthetic pursuit and value pursuit and different aesthetic standard and value rules, its corporate culture could also mottled surfaces, culture is in a clutter loose state, of course, no cohesion and centripetal force. Because do not pay attention to cultivate and shape good corporate culture, enterprises in the hard work is not encouraged, motivated by cynicism, honest man often suffer, speculators profit instead, in the long run, low quality of employees will be more and more, companies are also become fragmented, not to mention the soft power, no development? Good companies can't go far. On the contrary, if the enterprise leadership consciously cultivate and advocating the positive enterprise culture, the enterprise promoting wuxi, progresses positively, Ren Xianxuan can, in the long term, consistent and continuous development in the enterprise at the same time, the good enterprise culture must also gradually forming and maturing, the enterprise staff due to infiltration nourish in the positive atmosphere for a long time, will greatly strengthen enterprise cohesion, the enterprise of incentive cost and supervision cost will reduce greatly, why should I worry about not development? It can be seen that the corporate culture and the soft power formed are very important to the enterprise.

Is also an enterprise are two kinds of strength, a is the hard power of capital, technology, equipment, etc, the other is the system, execution, the enterprise culture of soft power, an enterprise can get advantage in the competition in the market and be able to develop for a long time, hard power is important, but soft power is also cannot be ignored, therefore, with the enterprise culture to build soft power has become the consensus of many enterprise managers, soft power is often seemingly invisible but powerful competition between the enterprises, therefore, to strengthen the construction of enterprise culture, make enterprise soft power can make the enterprise have a competitive advantage and development advantage.

Enterprises should take the strategic height of long-term development and fully understand the importance of enterprise culture construction. Enterprise culture construction is not only the enterprise to improve management efficiency, strengthen the cohesion, creating core force of strategic moves, and develop advanced socialist culture, an important part of building a harmonious society. Enterprise development has its own strategic target, more economic, because of economic interests tend to be able to directly reflect, and the influence of corporate culture requires a process, or even a longer process, therefore, enterprises should in the long run to build enterprise culture system, the enterprise culture construction into strategic objectives, in daily management and external management, image promotion, to develop with their own development to adapt to the enterprise concept, enterprise value, enterprise target, quality, talent, crisis and co-share, etc., to form a system of corporate culture, constantly creating corporate soft power.

Corporate culture to become a kind of power, be soft power, in addition to the leadership of actively advocating and long-term training, also is in compliance with the development of the enterprise existing tolerance, is in line with the enterprise regional, industry characteristics, the factors of employees habitually. At the same time, the corporate culture must have a common value system which is universally recognized by the whole society, which can produce strong attraction, cohesion and normative force. If the core values of socialism that we advocate should be the value system that the enterprise should follow and recognize, can the enterprise also extract the core of its own characteristics? R value view makes enterprise value system more suitable for enterprise development.

A good corporate culture is always open and inclusive. It should not only inherit the traditional good culture, but also absorb the foreign excellent culture. With a certain culture of the corporate in inheriting the excellent traditional culture and digging their own enterprise culture resources at the same time, it should be for foreign culture complement each other, eclecticism, make oneself of the cultural system constantly improve, more conducive to promoting the development of enterprises. For start-up companies, with foreign advanced culture, combined with their own enterprise characteristic and quickly set up their own enterprise culture system, construction of enterprise culture is an effective shortcut, only contains its own characteristic corporate culture gradually penetrated into the behavior of each employee in the specification, into the dribs and drabs, every employee work can really play a subtle effect, gradually formed the enterprise soft power, constant innovation, enterprise culture construction characteristic, to build a scientific enterprise culture target system, operation system and security system, Notice at the scene of the daily management, and corporate culture is reflected in detail, the formation of everyone involved, solidarity, co-construction and sharing of culture, maintain the vigor and vitality of enterprise culture.

Man is the most dynamic factors, energetic culture to create a dynamic enterprise, enterprises should pay attention to employee needs, provide development opportunities for employees, let employees share the achievements of development, especially for new employees to join the team, to fully trust and let go of the hands and feet, with corporate philosophy and culture influence and training new employees, can quickly into the community, into the enterprise culture atmosphere. Enterprise culture construction is the essential purpose of enterprises, through shaping the people-oriented scientific development concept throughout the production and business operation activities of enterprise, through the injection of a powerful spiritual motivation and continuously improve the comprehensive quality of people, in order to fully tap the potential of people, the enhancement enterprise's cohesive force and create a healthy environment for development.

On the current understanding of enterprise culture construction in some error, think the enterprise culture is a kind of propaganda and image project, cause disconnection between cultural construction and management, is not often set up enterprise culture construction and long-term mechanism, lack of innovation consciousness, to better play to the enterprise culture more value. Promote enterprise culture construction and scientific management is indispensable to perfect assessment mechanism, to develop the enterprise culture construction management responsibility system, the enterprise culture and spiritual civilization construction into the assessment of the production and business operation and management, only in good vision to inspire people, with a magnificent career together people, cultivate people with noble causes, with a scientific mechanism of incentive, to give full play to staff's initiative, enthusiasm and creativity.

Western scholars famously said that economic phenomenon and the ethical culture is two sides of the same causal chain, economy is behind the cultural strength, in the fierce market competition, enterprises must be behind the enduring its adapt to the current situation of the enterprise culture as support, who owns the cultural advantage, who can have a competitive advantage and development advantage.

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