In 2024, Japan faced a severe rice shortage due to factors such as extreme heat reducing crop quality, yen depreciation, and disaster-related stockpiling. Despite this, sales of furikake (rice seasoning) reached record highs. Rising food prices have driven consumers to seek economical meal options, with furikake gaining popularity as a substitute for side dishes. Even premium brands like "Kinshobai" are in high demand, reflecting its versatile use and appeal across demographics.
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