This book talks about starting a business endeavor in general as oppose to talking specifically about social one.
Well, it does talk about how one would go about deciding what social business to start and different ways to make profit as a social business. But that's about it. It's in a part of chapter two. All other parts of the book seemed applicable to business in general. I guess this is because the target of this book is those who do not know about starting business (most people don't.)
I guess the title is a bit misleading. It is a good title, but it does not reflect what's written inside.
Titles like these may increase sales of this book, but I doubt if it continues to help in a long run.