When I hold my iPhone, iPod, or iPad in my hands it occurs to me that it wouldn't feel so odd if I found the letters "SONY" on their back instead of the partially eaten apple logo. The "minimalism", "simplicity", "intuition over reasoning", etc., all sound familiar to me and probably to many others who grew up seeing and owning Sony's Walkman, CD players, headphones, speakers, and so on which, as I remember them, all seemed to prize those traits.
Many people have asked why couldn't Sony make those i-devices? The answers may be divisionism, bureaucratic organization, the company being run by great salesmen but not men of the product; but most would agree it's because of the genius and charisma of Steve Jobs himself.
Steve Jobs attributes "his ability to focus and his love of simplicity" to his training in Zen in his youth. His interest in spirituality and enlightenment may have partially been the product of the times: the Vietnam War coming to an end, winding-down of political activism at colleges, and increased desire for personal fulfillment --- the "enlightenment-seeking campus sub-culture of the era". But I guess he was born temperamental, focused, and with the gift of his now famous "Reality Distortion Field"; Zen training merely brought those traits into sharper focus and greater intensity.
The author of this well-balanced, highly readable biography laments his Zen training did not make a calm and serene person out of him. But I wonder, is that what Zen does to you? It seems to me that Zen, or its systems of mind-concentration training, is in a sense like the Dolby Noise Reduction system: it reduces noise while preserving the original sound; it makes you more like you truly are. In Steve's case, this may have resulted in his "nasty edge to his personality" which often wounded people around him.
In this 600 page-long volume exploring the life of a rare individual, Walter Isaacson gives us a sense of what it was like to be around Steve Jobs: His pain of having been abandoned at birth; his love of music; his legendary product launch events; his rivalry with Bill Gates; his compulsion for control; his eating habits ("Eating dinner at Steve's is a great experience, as long as ..."); and his passion for great design and obsession for perfection.
As I went through the major events of his life, from LSD to computer to animation to phones to music, from his childhood to marriage to being Apple CEO, and finally, to his illness, I was struck by his brutally honest nature; not only we see him abusing people around him, but we also see him crying and weeping quite often over professional matters as well as private ones.
The final pages where Steve talks about death was particularly moving. Does something survive after one dies? We all know that something do survive, that his passion, honesty, and genius manifest themselves around us daily and his legacy will live on in many of us.
A riveting book.
("Steve Jobs", Walter Isaacson; the review originally posted on Amazon Review in July 29, 2012)