The following, it is from reading column of Asahi Shimbun 3.23.
“International media information warfare”
Toru Takagi < Author >
Fierce battle behind the scenes of the world
Presidential election is of 1992. Clinton was to challenge the (father) Bush incumbent. Televised debate was. Female students were asked about the deficit of public finances from the floor.
The camera had captured the entire studio widely. In the corner of the screen, during the question, Bush saw the watch and glanced. This moment has become fatal. This scene will be repeatedly broadcast.
“Time is a waste such a question”, as if to say, and arrogant image has been deeply entrenched in the minds of people.
This is one of the keywords of this document, is the “sound bites “.
The cut intentionally only one scene from a long image, weapon to defeat the enemy, or it takes advantage of as a strategy to exalt the ally.
Bush was damaged this, but Junichiro Koizumi made the most.
Now, behind the scenes of the world, battle one another not to use the bullet, that is, signed a fire that cannot be seen until the fierce information warfare and, secretly.
PR firm Ruder Finn that the client Bosnian government, and (PR is, rather than that of advertising, and image strategy), experts, Jim, The Foreign Minister in TV appearances, the teaching how to pause, the devised the term ethnic cleansing, it puts a label on the side of Serbia, the raised tailored to miscreants who cannot inferior than his Saddam Hussein the president Milosevic.
Election of Obama, open source Jihad of al-Qaeda, up to the Olympics venue battle on top of that, they workman professional is behind the scenes behind every aspect.
In order to advance to advantage that , to produce an image , they skillfully manipulate the media . By describe vividly the scene unknown , this book is at once to grab the reader's attention like a special TV specials .
No wonder, in the standard-bearer of the non-fiction world of grand slam prize such as Oya, it also NHK talented director active author.
Omit the last part
Reviewers, Shinichi Fukuoka, Aoyama Gakuin University professor and biological
Kodansha Gendaishinsho 840 yen, Author was born in '65. He worked for NHK in ‘90. His books are such as “document war advertising agency.” and so on.